That's what I was thinking. Unless this is based on rumors what's the point? How about put this together 6 months ago and send it to Apple.
LOL, you obviously didn't read the linked article or you'd know that's exactly what Federico did: https://www.macstories.net/stories/ios-11-ipad-wishes-and-concept-video/
Just because this is the first that MR, AI, 9to5, etc. have seen of it doesn't mean it was released this week.
As to "why?", maybe if you did a tiny bit of research on Federico, that question would answer itself.
I swear, some of you guys have the reading comprehension of a rock.