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It seems like every year for the last 3 or 4 years, Apple has gotten worse about announcing features that people have to wait longer and longer to get. I would prefer Apple not announce features that aren't ready for release.
I guess that is intentional. They announce all the features for the next major version lifetime, which includes X.1, X.2,... They do this like you said for a few years already. People need to understand that a WWDC announcement does not necessarily mean that feature X will be available immediately, but that it will be rolled out over time.
 
So, basically iOS18 is some customization options, change colors etc; oh and a calculator on ipad.. and that’s about it. Next year we will get some cool real innovative features, I’m honestly getting tired of “coming next year” .. hardware is now way ahead of software and it’s becoming not worth upgrading hardware anymore.. I was upgrading about every third generation but this now feels like a money grab as there really is no difference with running apps/games/util on one gen vs another (unless you are a true power users graphics/video editing etc). My wish list is just to have software that actually takes advantage of the hardware, tbh telling me number of cores or neural engines this thing has no longer impresses… just a little vent :)
 
The real question is, will Siri on the HomePod improve in the slightest? Currently, it's dumb as a box of rocks.

I wouldn’t expect it to. All I want from HomePod is Apple Music integration. But haven’t heard much from Apple here on any improvements so I’ll assume none.

Not to mention I’m just glad it doesn’t brick with each update. It’s always a gamble.
 
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So, basically iOS18 is some customization options, change colors etc; oh and a calculator on ipad.. and that’s about it. Next year we will get some cool real innovative features, I’m honestly getting tired of “coming next year” .. hardware is now way ahead of software and it’s becoming not worth upgrading hardware anymore.. I was upgrading about every third generation but this now feels like a money grab as there really is no difference with running apps/games/util on one gen vs another (unless you are a true power users graphics/video editing etc). My wish list is just to have software that actually takes advantage of the hardware, tbh telling me number of cores or neural engines this thing has no longer impresses… just a little vent :)

Wwdc was stop the stock from decline and buy some time. Seems to have worked. Stock shot back up. They have time. Does it mean you need to rush and get an iPhone 15 or 16? Not really. Apple and analysts would love for you to do so though.
 
"COMING SOON".... just like Homekit compatibility with hardware makers. Never buy something based on "COMING SOON". I've learned this
 
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Don’t be disappointed if Apple Intelligence is delayed.

All this Artificial Intelligence stuff is turning to be “just” an improved computed data manipulation.

Smart, fast, convenient and fascinating? Yes.
Intelligent? Nope.

IT has been dumb and quick since the first electro-mechanical iterations made more than a century ago and has served us well since then.

I’m not saying that it’s useless. Some tools will efficiently help certain tasks – I’m not denying it or playing down. Just don’t expect to interact soon with a blazing fast intelligent machine at your service because it’s not.

Even myself – as a graphic designer – was sucked in the general AI-hysteria when the world went bananas after ChatGPT and Midjourney started to spread around the web.

Soon I realized that intelligence has nothing to do with it. I even pulled out some old articles about Neural Networks and Machine Learning I saved from an IT magazine I used to read back in the ’90s. I was a teenager back then and I couldn't foresee the development of such a tool.

Basically it’s the same technology, improved of course thanks to the evolved knowledge, hugely increased computing power and immense data (internet) available today. The amount of consumed energy is equally big.

Oh, and don’t forget the old rule: follow the money...
 
You must be new to this planet.
I'd think they would have had a more subdued keynote to temper expectations and excitement. Maybe have a standalone event to announce these bigger milestones when they are imminent. But obviously doesn't make for a big splash
 
I’d say this is a good reason to wait for the mid-cycle color for the iPhone 16s, but we didn’t get any new color this year.
 
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Newsflash, it will be late and buggy.
I'd prefer late and working perfectly. they need to have the, dare I say it, COURAGE, to delay this until it works correctly and shows off well. Outside of the sterile environment of a keynote with artist renditions of what it all is supposed to look like
 
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Oh boy I'm not bullish on this setup. Sell me something it does - now next year let's talk. As of now, Siri is one of the - if not the worst product experiences I've ever had - same goes for most folks around me. Funny moment, when my mom first experienced Siri she thought her iPhone was broken... Yeah she's now 80 but an avid user of technology, and she still doesn't get the whole Siri thing... lol
 
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When you look at Android having this out at start of year, it really does look like Apple was asleep at the wheel, doesn’t it. Perhaps is time for younger blood there?
I don't think they are even in the same ballpark. While Apple runs most AI on-device, Android runs it mostly off-device. While Android uses one LLM per device, Apple uses multiple LLM:s (on-device, private cloud computing, ChatGTP and in future even others like Gemini). At least from what I have read it looks like that.
 
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Oh boy I'm not bullish on this setup. Sell me something it does - now next year let's talk. As of now, Siri is one of the - if not the worst product experiences I've ever had - same goes for most folks around me. Funny moment, when my mom first experienced Siri she thought her iPhone was broken... Yeah she's now 80 but an avid user of technology, and she still doesn't get the whole Siri thing... lol
you'll find apologists for Siri around here but by any metric it really falls short as a service. I think its fairly awful and I also want Apple to be successful in this space but they have to get out of their own way institutionally and with how long it took them to kill their car project I'm not so sure thats entirely possible
 
It's obvious Apple is playing catch up to everyone else. This is on Tim for not taking AI seriously. Nvidia has been playing the AI game for many years now, Microsoft is investing heavily in OpenAI, and Google got into it real fast because they knew they had to or they'd risk their biggest money maker (search).

Apple should've listened to people complaining that Siri sucks. As soon as they got wind of ChatGPT they should've been building AI like everyone else. Seems they only waited until recently to take it seriously.
 
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Apple should've listened to people complaining that Siri sucks.
This is the interesting item- institutionally they live in this weird vacuum and stuff catches them out (cash them outside?). See also their squish advert, their shock about butterfly keyboards. Honestly its a fairly impressive list and it speaks to some sort of internal mechanism that insulates them from the reality on the ground. Not in all things mind you, but enough that its troubling and a leading indicator of mgmt issues.
 
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I think Apple Marketing has a big task ahead of them, and they already fumbled the ball at WWDC.

Apple Intelligence is great, incredible on device processing plus super secure cloud architecture with the hardware level software verification - but that then leading into OpenAI for some things has people thinking that OpenAI is just sucking up all iPhone data.

And that's not all - it's also super unclear what features of iOS 18 are iPhone 15 Pro and up - obviously all the new siri stuff, but I installed on my 14 Pro and I can't even do the photo cleanup. So many features are now hardware gated (Which is great for Apple long term, but in this window of the latest iPhone not supporting features in the new OS is a pretty bad look.)
 
This wouldn't have happened in the past where they just announced features they already had available.
Literally iPhone OS 2.0, the very second version of the operating system introduced by jobs himself, had delayed features.
Push notifications were announced in June 2008 for a September 2008 release… And ended up not launching until June 2009 in 3.0.
iOS 3.0 launched in June 2009… But without tethering and without MMS support which were both promised. Those came later.
iOS 4 delayed features like a game center, and also delayed the entire iPadOS for five months after the iPhone.


In the entire 17 year history of iOS, there has been one single version to be announced and launched with all of its promised features… and that was iOS 6, and as anyone should know, that’s the version that launched with Apple Maps and literally ended up with the head of iOS being fired.

As long as the features actually eventually show up, I say take as long as they need.
 
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