thats my thing- temper expectations. Dont overpromise (Airpower) keep it low key. But there is this institutional need to make a press splash. The keynote should have framed this as a preview of whats to come over the year. And hammered that home repeatedly. We're working on it and think its gonna be great or something like that. Throw a dedicated launch event full of all the stuff they should have held back till closer to the go-live (basically all the AI stuff) and THAT is when you make the splash. I'm no marketing genius but the WWDC event was a mistake.