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This is what happens when Apple focuses too much on profit only since it can't compete on the high end in features, design and quality with Samsung and too overpriced to compete with other low to mid end phones that have better specs.
 
If iOS ever becomes under 1%, maybe then people will get their updated Macbook Pros and Macs become important to Apple again.
If I remember correctly, before iPhone, iPod, iPad, AppleTV etc. Mac sales have been much lower. It is still an eco-system that works nicely together. Due to iOS the Mac market is larger than ever.
 
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Staggering numbers.

Time for a new OS. Android sucks. iOS sucks.

It'd be nice to get a linux based phone, something with less crap filling the screen, without a billion notifications, crap crap crap...

I use my Phone, Messages, Music, Mail, Safari, and a few banking apps. I think the industry is way too nonsensical. How bored ARE humans, really? I am definitely not their target audience... so who is there to be my target manufacturer?

Sigh. First world problems.
 
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Apple is failing big time. I've been selling iOS apps since 2008 as a small independent, but Apple has kicked off their own death spiral by forcing stupid terms on developers (family share, feature or bury/die). They should dump the captive app store and let us sell directly on the platform (like OS X). It's really their last chance to save themselves.

I also do freelance work for larger companies. Everyone wants Android now - even industries that never did before. And they want it cheap so they don't care about platform differentiation and will do without whatever new bell or whistle is available on whatever platform. All smartphone platforms have arrived at a sufficient level of "functionality parity" so yes, developers are switching to cross platform (write once) implementation to deliver on all platforms. I just realized I need to buy a windows PC to stay in business, which is actually good because now I no longer need to care about the next "Mac Pro".

And the final nail in the coffin is the Lightning connector. I just finished a "proof of concept" app for a customer working on a hardware device. But the project is not going anywhere because it can't be commercially viable because of the need to do a USB-C AND a Lightning version. I also have MFI experience - it's worse than app store red tape.

The smartphone industry is now a commodity industry. Apple is trying hard to be the "Gucci Smartphone", but you don't see the young hipsters featured in their emotional marketing ads shopping on Rodeo Drive, do you?

Peak iPhone is behind us....
Interesting perspective. Thanks!
 
If iOS ever becomes under 1%, maybe then people will get their updated Macbook Pros and Macs become important to Apple again.

As a MacBook Pro (Retina, Mid 2012) user I would have to agree its been a tough wait for a truly new version of MacBook Pro. Looks like it finally might happen 2016 Q4 or 2017 Q1. And Apple's decision to ONLY offer 2 core processors in the 2014 Mac Mini line update didn't make me happy either. Luckily my MacBook and Mac Mini 2012 are still working VERY well and getting good OS update support. So I really can't complain too much. At least Apple hasn't let me down after taking my money.
 
Is the Android version the same on all phones? If not, do they break it down by version?

Does it even matter? If we start seeing Android phones in cereal boxes it still doesn't help Apple. Heck, a week ago I saw a $25 prepaid Android phone at Target. And before that as low as $20 with a $25 gift card, you actually made $5 (I use that phone when working on my car). Bottom line is that people don't use these phones to their full potential to care about the version of Android it's running. You don't need a $400 phone with the latest version of Android to play Pokemon Go, browse the internet, check emails or listen to music.
Apple
 
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Yep, Apple is doing "Mac" all over again with iOS devices. I've noticed shift from developers paying more and more attention on Android and essentially shifting the main focus from iOS to Android. Sooner or later Apple needs make some drastic moves with iOS devices if they want to stay relevant.

Who are those developers?

In January the App Store brought 75% more revenue than the Play Store.

Android has a lot of people on it but they don't spend money there while iOS has a lot of people that do spend money on it.

Also Android has what? 10/20 different manufacturers each with probably 20 different models each and thats without taking into account the different price ranges.

If they'd do a market share of over 500$ smartphones Apple would probably have around 60-70% of the market share there with Samsung probably capturing 20-30% and the HTC and other manufacturers being basically irrelevant on this segment.

So Apple generates 75% more revenue for developers, it has fewer hardware to support which inherently makes it easier to develop to and its selling 40 million devices on "bad" quarters (check Samsung sales of the S7 in Q2 in which they sold 10 million, falling in line with the sales of the Galaxy S4 which was itself outsold by the iPhone 5).

For people that will say that the S7 and now Note 7 (make no mistake, I like the Note 7 and im considering buying 1 depending on what the iPhone 7 Plus has) are selling well lets not forget its context:
Galaxy S7 are only up compared to the S6 and S5 which were, somewhat, failures in sales compared to expectations.

Samsung sold around 25 million premium phones in the first two quarters of 2016, compared to 40 million of Apple just last quarter.

Samsung sales have grown only compared to last year, remaining nearly flat compared to their peak sales (Galaxy S4).

There more Android users switching to iOS than the other way around.

Android growing number of sales are coming from lower cost brands in Chine and India, in a segment in which Apple doesn't compete (nor do they seem to have any intention to actually compete in), with razor thin margins (we all know Apple likes fat margins).
Apple does need to step it up but they're in a somewhat screwed if you do screwed if you don't situation:

Unable to adopt new technologies fast due to the massive scale required, no manufacturer can, at its moment provide Apple with 40 million OLED screens much less the probably 60-70 million required for the launch quarter so they have to lag behind there.

Most companies will take advantage of Apples design, with pretty much blatant copies (chinese manufacturers) or taking cues.

The slow approach to services, both in improvements and features, and 'it just works' mentality leads to problems when things don't go near perfect.

Understaffed, with 4 different OSes, iPhone, iPad, iMac, Macbook, Macbook Air, Macbook Pro, there are simply too many products for the people they have although this will probably be solved when they expand to the new campus nearly 2017.

Paid services when most people simply expect everything to be free.

Ability to expand services like Apple Pay, Maps transit/transportation and Siri.

Competition constantly showcasing "vaporware" like Google Glass that never turn into great products but generate incredible buzz which makes Apple seem slow and old due to their secretive nature.​

Apple is not doomed, not even close, but they've grown so large that it sometimes gets in the way and they're the "golden" standard which means everyone has their eyes on them.


 
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Surely eyebrows are being raised at the merits of Cooks leadership?

If you can't offer innovation, time to start offering value.
 
It's unfortunate for Apple that some people see these stats and think "clearly Android is better and oh hey, Android phones are cheaper too"

If you compare the top of the line Android w/ top of the line iPhone, prices are not much different and Apple has a higher market-share. I have a friend who uses Straight Talk and on the page of available phones, over 60 are Android and there are 3 iPhone models. 16GB is the only choice and iPhones are $150-$600 (5S to 6S). The ASP of every android phone is $20 considering half of them are "free" and the rest are $20-$50.

When you compare a $150 5S w/ 16GB of storage to a Free Android phone, most people see that and this market share and it's no competition.

Most Android buyers don't read Daring Fireball when John constantly talks about "highest % of smartphone profits go to apple". They look at marketshare and it's clear Android is winning.

My friend ended up getting a free Android phone for his straight talk plan. it's 2 years old, has 4GB of built in storage and runs a 4 year old Android OS. Customer Sat is going to be in the single digits and he's going to hate using it.

To a lot of Americans, spending $150 on a phone is out of their budget but having any smart-phone is necessary in today's society. This is why Android is winning. Cheaper, accessible, everywhere.
Maybe it isn't all about pricing and people actually LIKE Android or the OEM hardware? Did that ever cross your mind? I have seen this drivel from posters for the last six plus years now. Maybe some of us smartphone users actually prefer hardware over software which is where Apple gets beat from their procrastination.

Oh yeah, and Samsung makes more revenue than Apple every year. Or will you assume Samsung only makes appliances and electronics like you assume the only reason why Android is popular is because of price? Maybe some of us don't want to be stuck on crappy iTunes which can't recognize MKV or AVI. We want an sd slot, double tap to wake, file manager, Bluetooth transfer, FM radio, sideload apps, and several features that the iPhone 7 is barely getting now.

Assumptions is the mother of all f ups. Trying to speak for every Android user out there when not all of us are basing it on price but hardware features and a more robust OS that isn't some cookie cutter OS being spoonfed to us. Maybe we don't want to be trapped in some ecosystem we don't care for like many here.
 
Staggering numbers.

Time for a new OS. Android sucks. iOS sucks.

It'd be nice to get a linux based phone, something with less crap filling the screen, without a billion notifications, crap crap crap...

I use my Phone, Messages, Music, Mail, Safari, and a few banking apps. I think the industry is way too nonsensical. How bored ARE humans, really? I am definitely not their target audience... so who is there to be my target manufacturer?

Sigh. First world problems.
umm you do know that android is based in linux right?
"Android uses the Linux kernel under the hood. Because Linux is open-source, Google's Android developers could modify the Linux kernel to fit their needs."
 
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The change, it had to come
We knew it all along
We were liberated from the fold, that's all
And the world looks just the same
And history ain't changed
'Cause the banners, they are flown in the next war

I'll tip my hat to the new constitution
Take a bow for the new revolution
Smile and grin at the change all around
Pick up my guitar and play
Just like yesterday
Then I'll get on my knees and pray
We don't get fooled again, no, no
It's the 90s and early 2000s all over again, except Google has taken Microsoft's place time around.
 
It'd be nice to get a linux based phone, something with less crap filling the screen, without a billion notifications, crap crap crap...

Android is Linux. You can have a Linux shell with installable packages via Termux app and even control all aspects of phone such as speech to text, camera, GPS, etc. from command line.

https://play.google.com/store/apps/details?id=com.termux

As for the other issues it's an iOS limitation because Android home screen can be as personalized or as bare as you want and notifications can be disabled completely or per app.
 
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Apple is in very dangerous territory with it's market share. At some point, developers will begin to focus much more on Android first and foremost. More importantly, there is a perception problem. If IOS dips into the single digits, people will just begin to believe it's no longer relevant. Combined with the absolute failure to innovate on the hardware side, it's hard to see how IOS devices survive long term. Just because this isn't hurting Apple today doesn't mean it's not going to be an issue. Just remember the days when the Mac OS was essentially an after thought and software was generations behind Windows.

It's not the 12%. It's the trend that should get Mr. Cook's attention.
 
Question, how much innovation does a user really need in a phone? At some point the return would exponentially decline. I suspect the sales results are more of a pricing issue then innovation.

We are in an iterative age, just like adding blades to a razor... I'm personally OK with that. I can save by keeping my phone an extra year (or two) until the next revolution.
 
Apple is failing big time. I've been selling iOS apps since 2008 as a small independent, but Apple has kicked off their own death spiral by forcing stupid terms on developers (family share, feature or bury/die). They should dump the captive app store and let us sell directly on the platform (like OS X). It's really their last chance to save themselves.

I also do freelance work for larger companies. Everyone wants Android now - even industries that never did before. And they want it cheap so they don't care about platform differentiation and will do without whatever new bell or whistle is available on whatever platform. All smartphone platforms have arrived at a sufficient level of "functionality parity" so yes, developers are switching to cross platform (write once) implementation to deliver on all platforms. I just realized I need to buy a windows PC to stay in business, which is actually good because now I no longer need to care about the next "Mac Pro".

And the final nail in the coffin is the Lightning connector. I just finished a "proof of concept" app for a customer working on a hardware device. But the project is not going anywhere because it can't be commercially viable because of the need to do a USB-C AND a Lightning version. I also have MFI experience - it's worse than app store red tape.

The smartphone industry is now a commodity industry. Apple is trying hard to be the "Gucci Smartphone", but you don't see the young hipsters featured in their emotional marketing ads shopping on Rodeo Drive, do you?

Peak iPhone is behind us....

Dump the App Store and let developers sell direct on iOS? Sir, are you insane?

Apple is in very dangerous territory with it's market share. At some point, developers will begin to focus much more on Android first and foremost. More importantly, there is a perception problem. If IOS dips into the single digits, people will just begin to believe it's no longer relevant. Combined with the absolute failure to innovate on the hardware side, it's hard to see how IOS devices survive long term. Just because this isn't hurting Apple today doesn't mean it's not going to be an issue. Just remember the days when the Mac OS was essentially an after thought and software was generations behind Windows.

It's not the 12%. It's the trend that should get Mr. Cook's attention.

People have been saying that about the iPhone for 7+ years. They've also been saying that about the Mac for decades.

What's the reality? Apple is one of the most profitable companies in the world. How big is Apple? Their non iPhone profits is the size of Google.
 
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I have the iPhone 6s Plus, I just bought the Nexus 6P to try Android. The phone was inexpensive as it was less that half what I paid for my iPhone. Slightly larger screen at 5.7, and crazy clear/sharp. The operating system was very surprising, I downloaded Android 7.0 and IOS 10. I was surprised how much more I preferred Android. Downloaded all the same Apps, I have to say I am sold! I just placed my order for a Note 7. I'm sold on Android and decided to get a phone far more advanced than iPhone. I'm shocked Android is so much nicer and the broad range of high end phones. I thought Apple was king. I strangely feel bad as I am a real Apple fan, have been for 18 years.

You're rich.
[doublepost=1471544634][/doublepost]
iPhone7 is neither announced nor released yet. Just sayin'.

iOS is, and software is in my opinion more important for a good user experience. I'm not saying the iOS is bad, but I'm pretty sure they're going in the wrong direction and I'm not optimistic about the evolution of iOS over the next few years. Even if the phone's hardware is awesome, it'll only be as good as iOS.
 
Apple is bleeding market share. That should be the real headline. Holy cow. The iPhone 6ss that they're about to announce is going to be the nail in the coffin. I bet we'll be under 9% next year at this time.
 
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Apple is in very dangerous territory with it's market share. At some point, developers will begin to focus much more on Android first and foremost. More importantly, there is a perception problem. If IOS dips into the single digits, people will just begin to believe it's no longer relevant. Combined with the absolute failure to innovate on the hardware side, it's hard to see how IOS devices survive long term. Just because this isn't hurting Apple today doesn't mean it's not going to be an issue. Just remember the days when the Mac OS was essentially an after thought and software was generations behind Windows.

It's not the 12%. It's the trend that should get Mr. Cook's attention.
People have been saying for a while (even Eric Schmidt) that developers will switch to Android 1st due to marketshare..
It hasent happened. Developers go where the revenue is and at this point apple is making them money and a lot of it.
 
Developers make 4x from iOS apps vs. Android. The vast majority of people choosing* Android don't spend a dime on apps nor services.

Apple's iOS strategy is no different from the Mac's: skim the customers creme, enjoy the high margins and spend more on customer service. You can't beat iOS.

*EDIT: they don't actually "choose": they pick the lowest priced item, and it's not an iPhone.

If Apple's strategy for the iPhone was the same for Macs, we'd go years without an updated phone. And as someone who has used both iOS and Android, the two are closer now than ever I think if you use Google Launcher and the Material Design Theme. This is especially true if you use Google Apps. Many of Google Apps for iOS are arguably better than Apple's version.

Apple's big advantage is iMessage, since Google refuses for whatever reason to create a similar service. Although Google seems to be following Apple's strategy of better hardware and software integration since they are now creating their own devices.
 
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