Also, here in the UK, Samsung knows how currency conversion works.
Apple is ripping off UK customers and people are beginning to realise. You can tell me all you like about Apple betting on the pound being lower in the future because of Brexit, but right now it’s £1=$1.30.
Also, I can buy an S8 for around £600. The equivalent iPhone will be £1000. For £400, I can learn to live with Android, because there isn’t a massive difference now between the two OSs for most people.
Oh and also Apple has the audacity to charge £800 for a design that came out four years ago. No thanks, Tim.
Good post. For me the worst was the new iPad pro. It came out when the pound was at its lowest against the dollar so I kind of understood we got a bad price. But during the recent price adjustments they actually increased the price of the iPad pro! Just madness given the pound has increased in value since then. It proves that their talk of our increased prices being due to the exchange rate was pure BS.
I'm a big apple fan and I also understand that all companies try to maximise profits. But I am pretty confident that in the USA Apple also make money yet in Britain they have just gone full on price gouging and there's no doubt some people are beginning to notice. I'm not going to lie and say I'll go to Android, I won't do that. I'll keep buying Apple stuff for many years I am sure.
But for many years I bought it, knew it was expensive but felt happy I had bought it, thinking I got something that represented the very best that Apple could do at a fair price. Now I buy their stuff and feel some resentment, I am over a barrel, I want iOS, I want iMessage and I know they are creaming off another clear £100 on top just because I am in Britain and Cook and the rest of the directors all want another $10million bonus. It reminds me of what Steve Jobs said about how when sales and marketing types (i.e. the Tim Cooks of the world) run companies they have no understanding of how a customer feels and no desire to help the customer. How strange that Jobs appointed Cook to replace him. I know my purchases will just go into the spreadsheet as another tiny part of the success of making many millions of dollars but the way I feel when buying Apple products has got worse.
He could have been talking about the current management. Yes they are making money (Apple also made more money under Sculley than Jobs) but the way us customers feel is getting worse.