Also, here in the UK, Samsung knows how currency conversion works.
Apple is ripping off UK customers and people are beginning to realise. You can tell me all you like about Apple betting on the pound being lower in the future because of Brexit, but right now it’s £1=$1.30.
Also, I can buy an S8 for around £600. The equivalent iPhone will be £1000. For £400, I can learn to live with Android, because there isn’t a massive difference now between the two OSs for most people.
Oh and also Apple has the audacity to charge £800 for a design that came out four years ago. No thanks, Tim.