Worse came though. From today, the "reserve at 9pm" scheme is ending according to the Meadowhall guy I called. For all branches.
Yes indeed, the website has changed now. It no longer shows the "reserve from 9pm" and instead show just this "Buy iPad 2 at your favorite Apple Retail Store
and get free Personal Setup."
I guess it's back to queuing first thing now if you want one!