I think these prices sound about right £379 is a price point down from £399 if Apple are going for the whole 'extraordinary price' route.![]()
Apple selling the iPad for less than in the US would truly be extraordinary, and extremely unlikely. The pound is 1.5 to the dollar at the moment.
Take the base 16GB wi-fi iPad at $499, divide by 1.5 and add 17.5%VAT and you've already got £391.
Add import duty and customs on that and there's just no chance it could be £379.