iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic

[newagemac]

This is just free advertising for Comscore's real products. And the chart is about people surfing websites that use Comscore web tags. It doesn't give sales, or usage of all websites. Just usage of their covered sites.



Interesting numbers.

According to Apple, their total world iOS sales ratios to date are ~ 5:3:1 (iPhone, iPodt, iPad).

Yet Comscore sees a USA web usage ratio of ~ 3:1:3.

So, assuming that USA sales ratios are similar to world ones, it doesn't seem that web usage equates to sales very well.

.

No, this just reflects the reality that it is far more enjoyable to browse the web on the iPad than the iPhone or iPod Touch so people do it more. Indeed I almost never use my iPhone for web browsing now that I have an iPad. And my Mac Mini's web browser is only used when I'm in the office doing work. Pretty much all casual browsing is now done on my iPad.

And the iPod Touch doesn't have 3G service so its obvious it would be underrepresented for web browsing as compared to say an iPhone. On the road, it's probably used more for music and games. Things that don't generally require internet service.

 

[Carouser]

Ahem.

http://www.youtube.com/watch?v=om7O0MFkmpw

It's idiomatic and an auto-antonym, professional linguists know more about this than you, get over it.

 

[NebulaClash]

You know this how? If the first Windows 8 tablet runs as smooth as the iPad with the same battery life AND no crashing what will you say then?

I know this because a tablet is not a PC, so putting a PC operating system on it is a mistake no matter how well it runs. A new era needs new thinking. New means of input (your fingers) require new ways of handling that input. Windows is a relic of the PC era. There it works. On a tablet? A horrible mistake, but it's the same mistake Microsoft always makes which is to shoehorn everything into the Windows camp because that is how they make their money.

Geeks want a full OS on a tablet. Enjoy Windows 8. But the much larger audience of non-geek tablet users does not need, does not want, shouldn't put up with a traditional OS. They want what Apple has done which is to make the OS disappear. That is the future, and Microsoft has hitched its wagon (as usual) to the past.

So it doesn't matter how smooth Microsoft makes it. As soon as you load traditional Word with its traditional menus on a tablet, the paradigm will be smashed in the user's brains. Geeks will love it, everyone else will shake their heads at the stupid decision Microsoft made.

 

[GeoffShoulders]

It's idiomatic and an auto-antonym, professional linguists know more about this than you, get over it.

Ha
x

 

[SandynJosh]

I'm a big fan of Apple products and I had planned on purchasing an iPad tomorrow but I'm now hesitant. Amazon has the best chance of making a tablet because it could incorporate the most important advantages the iPad has: an eco system. They already have all the pieces in place and with their Prime option, they have a bunch of 'free' tv and movies available. If they can get the software/OS pieces in place and make it a seamless experience for the consumer, I think it will be an epic battle between the two companies.

I put the operative words in your post in bold italics. Let's get real here for a moment: Amazon is first and foremost a retailer. Everything they do is to forward the sale of products on their web site. Therefore they will not do anything to hamper that happening with iOS devices.

So, with an iPad or other iDevice, you will enjoy everything the Amazon tablet can do, PLUS whatever is available for the iPad.

Apple is a technology company, their goal is to maximize personal and professional sales of their products and services. They are doing this by improving the IU experience and pushing the envelope like no other company.

Android does not have this comprehensive system built in and ready to go for the consumer. I really don't think Android is going to make a lot of inroads till Google can provide an "all-in'one" ecosystem that is dead simple to use. They have all the components but it's a mess to use.

...and what will you do if Amazon adopts the Android OS for their new tablet in order to get something out sooner rather than later??

 

[aughsum]

Nice but watch next year it will drop to 65% according to my research

Based on my research, it will stay at 97%.

 

[Azathoth]

I'm sorry you view it as merely a buzz word. It's an accurate reflection of what is happening to technology, and more importantly what is going to happen in the future. My prediction is that by 2020 the majority of consumer computer purchases will be in a tablet form. I'm being conservative.

Every time we hit a new wave, the existing users of the previous wave's technology feel the way you do about the next wave. It never matters, the new wave is always bigger than the previous one as it brings in new users. This is going to be an interesting decade.

Actually it will become an increasingly boring decade with race-to-the-bottom ad-financed production values.

The only bright spot is that since typing on a tablet is a fairly sucky experience (compared to a real keyboard), at least the awful spelling, inane comments and make-your-english-teacher-cry grammar might be limited somewhat.

Now, when it comes to the original article - it's likely that it's based on something like browser IDs. There is only one Android table OS line: Honeycomb - which is only a very few of the tablets - the Galaxy Tab runs 2.2. Therefore I think the numbers are artificially low for Android tablets.

Not that I care - I have little desire for a tablet of any kind.

 

[NebulaClash]

Actually it will become an increasingly boring decade with race-to-the-bottom ad-financed production values.

Not in the Apple camp.

The only bright spot is that since typing on a tablet is a fairly sucky experience (compared to a real keyboard), at least the awful spelling, inane comments and make-your-english-teacher-cry grammar might be limited somewhat.

Ooh, limited imagination. Just wait. You're going to find the next few years more interesting than you think.

 

[Winni]

What we're seeing here is an iPod situation developing. The "tablet market" is rapidly turning into the "iPad market." Given the expected sales figures that'll be out in a couple of weeks, it'll be a big iPad market that keeps getting bigger.

If Apple's rivals don't move fast they'll be trapped in the smartphone segment.

Well, people also once thought that Apple would own the smartphone market, but as we all know, Android has meanwhile surpassed them.

The key to Android's success is not that it is "better" per se (although I personally think that Android is superior to iOS in almost every aspect), the key is that everybody can use the platform to build their own phone or tablet. That is the very same recipe that made Windows - and not Mac OS - the standard computing platform.

Anyway. iOS won't keep that huge market share forever. The only way for Apple to keep that percentage would be to license iOS to the competition, and as long as Steve Jobs is in charge, that is not going to happen.

 

[Rodimus Prime]

Amazing. This is where you start to see the difference between some companies' claims of 'shipped' vs. 'actually sold.'

There's no real way to get all those actual numbers, but this is the closest you can get to a good guess.

To me the numbers look like something is wrong with them. They are so far out of line with market share in phones that it makes me question if any of them are valid. The tablet numbers I know are wrong and the way the data is collected is bad.
Since the data collection is garbage the results are garbage.
To me this is example of the lazy media only caring about headlines because the results do not line up at all correctly and if something looks really wrong 99% of the time it is wrong.

 

[*LTD*]

To me the numbers look like something is wrong with them. They are so far out of line with market share in phones that it makes me question if any of them are valid. The tablet numbers I know are wrong and the way the data is collected is bad.
Since the data collection is garbage the results are garbage.
To me this is example of the lazy media only caring about headlines because the results do not line up at all correctly and if something looks really wrong 99% of the time it is wrong.

The tablet market is not like the smartphone market.

How are the tablet numbers wrong? I know, it's hard to get one's head around the fact just how far ahead Apple is.

 

[NebulaClash]

Well, people also once thought that Apple would own the smartphone market, but as we all know, Android has meanwhile surpassed them.

Nobody thought Apple would own the smartphone market, that's history revisionism. Apple wanted a small percent at first, and never once claimed it would dominate. The phone market is too vast.

The key to Android's success is not that it is "better" per se (although I personally think that Android is superior to iOS in almost every aspect), the key is that everybody can use the platform to build their own phone or tablet. That is the very same recipe that made Windows - and not Mac OS - the standard computing platform.

More history revisionism. What made Windows the standard computing platform was Microsoft forcing all PC manufacturers to pay them for Windows whether they used it or not, thus making it only cost effective to put Windows on a PC. You could try to get a non-Windows box, but it was hard, and the manufacturer had to pay Microsoft anyway. That's partly why Microsoft lost in court in their 1990s antitrust case.

I see no similarity in today's phone market, and thus I see no chance that Android will ever have Windows-like market share. We are comparing two entirely different types of markets and conditions.

 

[spiderman0616]

It's not the "product" that is putting Apple ahead, it's the whole ball of wax that the product is part of. The bigger the ball of wax, the harder any other "stand-alone product" will have at competing.

As long as Apple's competitors hold to your logic, i.e. "a refined, polished product," the further behind they will slide. By now, Apple has built a highly refined, polished ecosystem in which the iOS and the Mac OS thrive. The iCloud, Lion, and upcoming iOS5 is designed to make that ecosystem even more compelling.

And speaking of compelling, let's not forget Apple's awesome marketing capability. Apple's new iPhones and iPads will hit the market along with iCloud and Lion, so I'd expect Apple to be ratcheting up the advertising about then. And if past ads are any indicator, Apple will be making a big point of how nice their products work for the user as part of the whole ecosystem experience.

Does any other manufacturer have advertising as compelling as Apple's? Does any other manufacturer have a story to tell? To date, Apple's competitors are still trying to sell on specification, not solutions. Well, except for the RIM Playbook who have no specs to tout. RIM self-proclaims the Playbook as "The Only Professional Tablet." Yet it can't hook directly to the internet or handle email, while having the battery life of about 4 hours.

Big agree here.

I was a big Apple basher from the years 1995 to about 2010. I had been screwed over on some different projects by Macs eating my files and I really didn't enjoy using them at all. (Still don't, to be honest, but they've made a lot of improvements.) When iPods and iPhones came out, my hate just increased tenfold.

But when the iPhone 4 came out, I bought one. It was my first smartphone. I had looked at a lot of Android stuff, and just didn't find it very easy to use or a very smooth experience compared to iOS. I was chastised by all my family, friends, and co-workers, all of whom had been listening to my anti-Apple rhetoric for years. I admittedly felt like a tool owning an Apple product after all the hate mongering. When iPad 2 was announced, I bought one, imagining all the different ways it could make life easier for me. (It has, and then some.)

I've always had that feeling in the back of my head though---the feeling that I'm an imposter using Apple products when I've spoken so poorly of them over the years. And then iCloud was announced and the first thing I thought was "You made the right choice. This is the glue that brings it all together." Even the parts of iCloud that are already active are making things a LOT easier on me.

 

[Rodimus Prime]

The tablet market is not like the smartphone market.

How are the tablet numbers wrong? I know, it's hard to get ome's head around the fact just how far ahead Apple is.

no but the phone numbers seem out of line. This makes me question the Tablet numbers as well.

Other important information is how was the data collected. what sites did they use?
The numbers smell wrong and it is worth questioning them and do not buy them "OH LOOK AT APPLE" Something is not right about them. Data collection is were the question it does not matter what the results are from that data. It is only as good as the source and the source does not smell good.

Take for example browser market share. One site that I visit has some data collections the ydo that you can look at and it is from all the sites owned by the company. They make a note to tell you that the information is not in line with the general population as they own mostly sites that only geeks really travel to so it complete throws off the numbers with a much heavier numbers on FF and Chrome. (Safari has held steady at around 5% for over over 6 years now.)

If

 

[aristotle]

I Still don't own any tablet... why?
<Bunch of crap and self justification deleted.>

Based on what you posted and your signature, you do not want or need a tablet so why are you here posting in these threads?

Just move on and use whatever computing device you prefer. Find a new hobby because the trolling is getting old.

 

[NoNothing]

The issue is Flash.

I Still don't own any tablet... why?

Saying all that, things are getting there, slowly... Windows 8 based tablet seams like it will be by far the best choice in near future, failing that, Android 'Ice Cream Sandwich' and beyond sounds good enough... We will see - there is no need to rush with toys

Stupidest thing to support ever on a mobile device. The sad thing if Google had grown a pair, mobile computing would have been 1-2 years ahead from where it is today with a few straggler web sites that actually need Flash. Each site loosing out on 200,000,000 iOS devices and 35,000,000->50,000,000 Android devices.

Here is hope Flash is fully non-existent on the Web in 1 year.

 

[miamialley]

I just don't get the consumerism of cellular phones when I can use my phone cheaply at home. It feels like reckless consumerism to spend my hard earned money on it otherwise.

Thankfully, I do not have to watch that many commercials anymore.

P-Worm

You mean a landline? I haven't had a landline in 10 years. That's pretty cheap!

 

[Heilage]

Not good. I would hate to see Apple with too much control over the tablet innovation.

 

[Popeye206]

Not good. I would hate to see Apple with too much control over the tablet innovation.

Why? They seem to be the only one getting it right?

With Apple in the lead or not, the success of Apple in this space is making the others scramble to capture their share. That will keep them innovating and it will keep Apple innovating to stay ahead.

It's all good right now. It's when the market get's bland is when it gets boring.

 

[aristotle]

Well, people also once thought that Apple would own the smartphone market, but as we all know, Android has meanwhile surpassed them.

The key to Android's success is not that it is "better" per se (although I personally think that Android is superior to iOS in almost every aspect), the key is that everybody can use the platform to build their own phone or tablet. That is the very same recipe that made Windows - and not Mac OS - the standard computing platform.

You could not be more wrong. The success of Android in the phone market will not be repeated in tablets. Why? Because unlike smartphones, tablets do not require a comprehensive "smart phone" plan but are either Wifi only or can make use of pay as you go data plans.

Because of this, there is no incentive for carriers to offer "free" tablets for people to use and the visibility of the other tablets in non-carrier stores is really poor.

Android succeeded in large part because carriers were able to subsidize the initial price to either 0 dollars or lat least less than the subsidized price of the iPhone. Also, people on Verizon were pretty much a captive market since the only choice was Android for smartphones until the Verizon iPhone arrived.

Without "free" with a data plan tablets you are not going to see anyone but hardcore Android fanboys buying an android tablet.

A couple more things. When the iPad competitors did arrive on the market, they cost more even as subsidized devices compared to a non-subsidized iPad, you could by a wifi only model for less money and even the 3G versions did not tie you to a commitment. The Xoom did not offer a Wifi only model.

 

[Heilage]

Why? They seem to be the only one getting it right?

With Apple in the lead or not, the success of Apple in this space is making the others scramble to capture their share. That will keep them innovating and it will keep Apple innovating to stay ahead.

It's all good right now. It's when the market get's bland is when it gets boring.

"Getting it right" would be a very loose term. They need to loosen up, and generally get some big sticks out of their asses. Apple with too much control destroys good things, we know that.

Yes, they sell a lot. Heck, I love my iPad, but the general attitude of Apple scares me. Well, I guess Jobs will be dead (preferably retired, I don't generally want people to die) soon, and if Ive gets a bit less pretentious, we can get back to business.

 

[RKpro]

That's interesting, RIM supposedly had 42% "smartphone" market share in Canada, yet 83% of traffic is coming from iOS.

 

[manu chao]

That's interesting, RIM supposedly had 42% "smartphone" market share in Canada, yet 83% of traffic is coming from iOS.

But look at the Android 'webshare' in Canada, only 8%. High market share of RIM held Android down in Canada (but less so the iPhone) and browsing on BB is just not as attractive compared to the iPhone (or Android), thus high marketshare does not translate in high 'webshare' but it helped to selectively suppress one competitor, Android (I guess people are more passionate about iPhones, compared to BB vs. Android is more whatever the carriers push and less demanding customers buy).

 

[bpaluzzi]

i still don't own any tablet... Why?

Simply because they are all crap at the moment and by far the worst one of the lot is exactly the ipad.

I said in this forums so many times that i would take ipad only if it is given to me free of charge just so i can flog it next day

it is by far the worst product apple has ever produced - people are just stupid and easily manipulated to think they need it - that is all...

Now, this all doesn't mean that i won't buy some tablet device in near future but that device has to offer much more and be much better than what is currently available on the market...

Saying all that, things are getting there, slowly... Windows 8 based tablet seams like it will be by far the best choice in near future, failing that, android 'ice cream sandwich' and beyond sounds good enough... We will see - there is no need to rush with toys

omg you are so smaaaarrtttttttt

 

[swagi]

I know this because a tablet is not a PC, so putting a PC operating system on it is a mistake no matter how well it runs. A new era needs new thinking. New means of input (your fingers) require new ways of handling that input. Windows is a relic of the PC era. There it works. On a tablet? A horrible mistake, but it's the same mistake Microsoft always makes which is to shoehorn everything into the Windows camp because that is how they make their money.

Geeks want a full OS on a tablet. Enjoy Windows 8. But the much larger audience of non-geek tablet users does not need, does not want, shouldn't put up with a traditional OS. They want what Apple has done which is to make the OS disappear. That is the future, and Microsoft has hitched its wagon (as usual) to the past.

So it doesn't matter how smooth Microsoft makes it. As soon as you load traditional Word with its traditional menus on a tablet, the paradigm will be smashed in the user's brains. Geeks will love it, everyone else will shake their heads at the stupid decision Microsoft made.

Just for christ's sake - Why is a tablet not a personal computing device? Why is a tablet POST PC? I don't get the meaning of this buzz-word.

Oh, and what you really should do, please do me a favor and do some internet searches on future Office revisions. With the Metro UI Office will be a charm on Windows8 based tablets.

Aaaah, I forgot. If we believe *LTD* then Excel will suck on a tablet. Meanwhile the *revolutionary* and *magical* Numbers is perfectly suited for the iPad.

You see the logical holes in your argument?

Disclaimer: I am personally not interested in the tablet market. If I wanted to surf the web in the restroom I'd use my Android phone. If I want to game I use my console. So definitely no need for a tablet.