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I guess I could use a little help here. 45% other? Truth is I don't hang out at Best Buy much anymore and don't really pause to look at non Apple stuff, so I might be out of the loop, but that number seems a little high to me. If LG is in forth place at 3.6% market share, then there has to be at least 13 other producers and probably more to make the numbers work. Are there really that many? (3.6*13=46.8)

Yes... the tablet market is made up of 100 companies... mostly no-name companies in China and India.

When you add sales of all those $50 tablets... and also the $500 iPads... you get a high percentage of the cheap tablets and a lower percentage of the expensive iPads.

That's what market share is: you look at all the sales then figure out each company's percentage.

It doesn't really seem right to compare a company who sells $300-500 tablets to companies who sell $50 tablets... but that's what they do.

Same for smartphones. Apple's phones start at $450 and the bulk of their sales are over $600.

And Apple gets lumped into the mix with companies who sell $50 smartphones.

But again... that's how market share gets measured.

Same with Macs. Apple's laptops start at $900... but HP and Dell will sell you a laptop for $200. Gee... is there any wonder why Apple doesn't have a lot of market share in computers?

Cheap stuff sells in volume. Apple doesn't do cheap. Therefore... Apple doesn't have a lot of market share each quarter.
 
Same here. I'll either want to dismiss a notification, read it, or click on it/interact with it, and the last one would require me to use my phone in 90% of cases anyways, so it's just more efficient to use the phone.
I'm trying to understand what you're saying... it doesn't suit your specific needs so therefore must be wrong for everybody?
 
Offering a different UI to make use of the larger screen?

That would be a FANTASTIC first step ... little things like ... with all that real estate why am I reading such small print on my Calendar. Finally, some split-screen coming in iOS 9 ... to me, it's all about maximizing all that screen time.

Then there's just plain old iOS issues ... issues that for me would take my iPad experience even further Like why don't I have control of formatting in NOTES, like I do in Pages? Why do I need iCloud to move .pages files between iPad and iPhone instead it wants to send a .zip file that iPhone knows nothing about. There's way more. Quit dicking around with size and weight throw everything you got at making the experience the best you can have.

I love owning an iPad but I could love it even more if Apple really went at it.
 
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I don't think releasing an iPad-speed bump will increase marketshare a lot.
The iPad Air 2 is IMHO the best update to date, but that didn't really help improve marketshare.

It's time for a "different" iPad... something more than just a blown-up iPod Touch.

iWork and iLife have come to iOS. When the iPad 2 was announced and Apple demoed PhotoBooth, and then iPad 3 with iPhoto... It felt like it was picking up momentum and by now we'd have FCP X for iPad.

This hasn't happened... The iPad 4 onwards seem to be hardware updates only.
 
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iPad gets a lot of focus as its on its own... It would be interesting to see iPad + Mac sales lumped together.
Or, even more interestingly, how different Mac models have grown and shrunk over the years.
 
iPad gets a lot of focus as its on its own... It would be interesting to see iPad + Mac sales lumped together.
Or, even more interestingly, how different Mac models have grown and shrunk over the years.
 
I feel that is the best analogy on the subject I've ever heard. Steve is absolutely right.

But it wasn't tablets that changed the landscape as much as smartphones did.

The issue is that while everyone still find "trucks" more than useful, people spend at least as much if not more of their time on their "car", i.e. smartphone (or in the case of Apple, their iOS device).

His point is simple: it used to be 100% "trucks". In our ("Post-PC") era, it's not anymore.

We can argue about percentages to no end, though.
I wish there were more truck drivers in the world.
 
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I totally agree ... the only one's having fun out there, are the design engineers trying to shrink the package. I have some hope for iOS 9 ... but not a lot.

Hopefully the iPad Pro and Air 3 will give us some new software too. :)

And maybe iOS 9 is just the beginning? Now that Microsoft have stepped up their game with Windows 10, hopefully Apple will too.
 
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For basic home use, tablets are fine - email, light word processing, web browsing, casual game playing.. for more serious work, they just aren't there yet. In many cases - not all - especially iPad - the apps are cut down versions of their desktop counterparts.

They're not really fine for email or light word processing. The input problem still hasn't been solved; you can't really hold an iPad comfortably and grip it to type with as you can with an iPhone. An onscreen keyboard is really quite silly on a device of its size, shape and interaction model.

They used to be good for casual gaming, but I've found that the games I liked to play on my iPad aren't being made or significantly updated any more. There's no market for games like the old CivRev or FIFA any more. Civ was updated, but they didn't change the underlying game engine at all; they just gave it a horrible facelift and added more IAPs. FIFA is now primarily about FUT (because of IAPs), and the actual game engine also hasn't changed in many years. Games on iOS have all become about repetitive one-minute games with IAP; you don't really get longer games worth using a bigger screen for.

We've seen mobile devices evolve quite a bit, so I think Apple's primary concern is making sure they have a solid strategy in place to both try to shape– and react to- whatever happens next. They have the iPad Air 2, which especially with the improvements coming in iOS9, has a solid claim for best current tablet. They have the iPhone 6/6+, which has been a barnstorming success when it comes to recapturing Apple's smartphone momentum.

If there is room for another category of devices, they would like to be making them. But it doesn't look like Apple is going to try too hard to force that room to exist.
 
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i thought tablets were the future and would replace laptops?

lol mo-rons
They are, Just not in IOS form. Hardware is improving enough that you don't need a dumbed down OS to run on thin, Portable hardware devices.

Something Like the Surface is the Future.
 
I'm trying to understand what you're saying... it doesn't suit your specific needs so therefore must be wrong for everybody?
No, it suited my specific needs of notifications, fitness, etc. I just realized once I got it that those needs are asinine for the price point and actual usefulness of the device when all but the most basic of functions still requires you to use your phone.
 
Post PC era my ass


He was right in someways and wrong in others. The traditional PC is also not a focal point in our lives anymore. On that point he was right. But he was wrong about the PC becoming a niche which a handful of people use. The PC is still a very important device.

My smartphone has replaced my computer in many ways. It replaced my computer where it failed as a convenient device. For example, when I wake up and quickly want to look at my stocks. I want to check my messages. Respond to a quick message. Look for directions. Look up information. Read the news. Talk to my friends. Make a phone call. etc. My SmartTV probably has replaced my computer in many other ways. For example, watching an internet video is probably still better on my TV than it is on my PC. There might be more smart devices to come which fill other niche role.

But they still cannot replace a PC. The PC is still super important. PCs just don't get upgraded as often anymore and people generally have only one or two per household now (hence the declining revenue). But they are still close second for our most used devices and I don't see them going anywhere.

If I want to type up a long message. Write a factum. Prepare a spreadsheet. Research something more complicated. I needed a PC. I could very easily spend 8-9 hours a day on those tasks and I needed a device which was quick and simple even if it isn't the most intuitive. I needed the ability to quickly switch between Windows, without having to move my hand from the keyboard. It speeds up my productivity. I needed a device I could type on quickly. Without having to look at what I am typing. I needed the ability to sit comfortably and still operate the device.

The tablet didn't fit into any of these niches quite well. The way I see it is a hybrid, somewhere in between a smartphone and a full sized laptop. An iPad is horrible to type up anything long. Especially if you have to follow certain formatting requirements. The software is simply to weak to keep up with those demands. Its too big to be a good on the go device or a device for short message or quick research device. The only place the iPad excelled was as a content consumption device to be used on transport device like an airplane or a bus or the back seat of a car where a laptop is too cumbersome and a smartphone screen might be too small.

I tried replacing my laptop with an iPad. It did not work. The iPad UI is designed for simple tasks not anything this complex. I remember trying to type notes in class and getting frustrated every time I made a mistake (yes I used a bluetooth keyboard). I couldn't backspace my mistake, I couldn't scroll up quickly to fix a mistake. I couldn't format everything correctly. I couldn't quickly switch between two different tasks. It was really frustrating. I remember missing things I didn't think were important, like ALT/Command Tab or the ability to quickly open new Window, or the ability to open up two programs side by side.

If you think you can do it. I challenge you to try writing a 55 page document on an iPad and include foot notes. Try to type something and be sure that the spelling is perfect. Try to handle a complex spreadsheet on an iPad. You can probably do all of it. But it will be a cumbersome and frustrating experience. Just wait for the first time you have too edit your document, you will be begging for a mouse, a keyboard and a bigger screen. In fact on some of these tasks, I still prefer to use a traditional desktop type set up over a laptop.

The Surface is succeeding because it is a unique product which gives you the best of both worlds. I succeeds where the tablet excels but it also works well as a traditional computer. Attach it to a dock, and effectively you have a desktop computer with a full desktop operating system. On the go, you have perfect device to read something or consume content. Away from your desk, you effectively have a laptop. That's why the Surface is selling well. But the problem with the Surface is that it is ahead of its time. It doesn't have enough power to dislodge my Desktop or my Laptop yet. It can only do very basic things. But this is where I see the market going.

Personally I still think in 20-40 years the smartphone will probably replace laptops and desktops for most things. They will probably become our only computing device. But they won't be in the current form factor. I could see an on the go phone being the size of a smartphone, with the same UI as our current smartphone. However, I also see them having docking abilities and enough power to power at least 3 monitors, and have a traditional mouse and keyboard with a UI which compliments the mouse and keyboard.

Windows 10 is kinda suggesting that is the direction Microsoft is pushing its devices. I could imagine a Windows Phone like device, which has the modern Start Screen when using it as a smart phone. A traditional Start Menu when using it as a desktop device. Something in between when docked into a laptop shell.

The only people who will be left using full fledged PCs are the people who need a lot of power, like video editors or gamers etc.
 
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Not surprised. The novelty has fully worn off. I barely use my iPad Air 2, it's a wonder why I even have it. I get more done with my iPhone 6 Plus and Laptop.
I find myself using it more as time goes by. And I don't really believe the marketshare numbers as they a re the result of dumping a bunch of very weak products into things like schools and airlines. Not sure where it goes, but I find my Air2 still very useful. But a lurer truly pressure sensitive iPad would be something I would buy.
 
i havn't used or needed a laptop in years so really i can't see myself using my phone over my ipad when at home..would seem pointless for when using the browser
 
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That! No reason to upgrade an iPad Air to an Air 2. Give us an iPad Pro with a Wacom quality stylus and that'll be a different story!
And some kind of apple branded special keyboard for it too! Like the new MacBook keyboard! That thing for iPad would be killer
 
The way I see it is that the iPhone was an explosive business for two reasons: 1) It was actually a new product. I still remember the product intro in 2007 and the fluidity of the UI was amazing. 2) It (eventually--not at first) capitalized on what was already a great marketing strategy by the cellular carriers which trained people to buy new cellphones at least every 2 years.

The iPad had neither of those factors going for it. It wasn't a completely new product. And there wasn't an already expanding business that it could attach itself to. When it came out, I didn't think it would sell well, but Apple was so hot that it almost seemed like willed people into buying them. The only people I know with iPads are teachers who got them through their school. And both of those people use iPad 2s, and I don't think they even know there are newer iPads, and if they did, they're not the type who care about better specs or screen resolution.

The only way in which I would spend the money on an iPad is if I knew it would be my new computer. For me personally, they're too expensive to be an add-on to my computer. I just don't have the need. And for me, the iPad would not function as a new computer for me. The Surface from Microsoft gets closer, but even with the Surface you can't really use it as a laptop--it's a tablet/desktop (in that typing with it on your actual lap does not look terribly comfortable).

I still see the value in the iPad. I don't think there's any reason it has to be as hot as the iPhone. It's a valuable product, as is the Mac. I don't see there being anything dire about it being a valuable product for those who can afford it and/or for those that it can replace a computer, even if that is a smaller group than was anticipated.
 
For basic home use, tablets are fine - email, light word processing, web browsing, casual game playing.. for more serious work, they just aren't there yet. In many cases - not all - especially iPad - the apps are cut down versions of their desktop counterparts.

Or most likely, tablet application will never be up there with desktop applications. IMHO, this will be "post tablet era" with "iPhone Plus sizes" taking the place of tablets. What is left is the "serious stuff" done on desktops.

Ps. After getting my iPhone 6 Plus my iPads are gathering dust. Either I'm using iPhone or Mac. There just isn't need for an iPad like there was before.
 
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still stuff like viewing youtube, watching films and web browsing is still alot better in the ipad so really as much as i can see the 6 plus replacing the mini i can't see why you would use the phone over an ipad for certain things at home
 
The news keeps telling us the PC (personal computers in general) are DEAD. They imply that smart phones and tablets are the future. But if tablets are dead now also, does that mean the only "computers" people will buy are PHONES? I imagine most people buy those to TEXT more than anything else with other Apps being "occasionally used" by comparison. Thus, are smart phones really that more advanced than an old Motorola RAZR if people don't actually use them as computers? Or is society simply more interested in talking/texting about brouhaha more than anything else?

I think the past is the future. People that used computers in the '80s were computer nerds. Today, people that buy tech gadgets regularly are tech nerds (and yes most of them buy computers too). You average person who isn't really interested in "tech/computers" themselves just want a phone that can text and check the weather and send some Facebook or Twitter comments once in awhile. Hence, I wouldn't expect computer sales in general to be population-level high forever. If you're not fully utilizing what you have, you're not going to buy a new one every year. People used to get new phones every other year due to contracts and subsidizing, but as that ends, the INCENTIVE to even buy a new smart phone every other year will disappear. It's also the law of diminishing returns. The first iPhones weren't that fast or useful. But as they get faster and faster, just how fast do they need to be to check the Weather report? After you have 8 or 12 Megapixels, how many more do you really need if you're not going to print 20x30 wall-sized pictures? Sooner or later, you realize you can save a LOT of money by not constantly upgrading. I bought a Touch and keep a cheap cell phone for calls ($8 a month). What I save by NOT getting an iPhone, I can buy a brand new Macbook Pro every other year if I want (or use the money for something else or just save it). I don't need to surf the Internet at work or at the mall that badly. I'd rather do it at home with a 27" screen, a comfortable chair and a real keyboard and mouse.

I know I tried a bunch of Apps on my iPod Touch when I first got it, but find I use it more for listening to music or watching videos after the newness wore off (how much Bejeweled or Angry Birds can one play, after all? It's not really good for playing more advanced games like a FPS, IMO and never will be due to the lack of advanced controls). Plus advertising and in-app purchases has all but killed much of my interest. At least on a full blown computer you can install an ad-blocker. It's a bit more work (or cost) with mobile devices and doesn't seem to work as well (i.e. many of them are screening the data for you and thus represent a security risk as your selections are being sent to the company/person to be screened of ads. That means they know what you're doing). The small screens suck as well yet tablets are too big to fit in your pocket so they're not any more mobile, IMO than a nice notebook which can do so much more.
 
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