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iPad Market Share Falls Below 25% as Tablet Market Continues to Decline

Wahlstrm said:
The thing I miss the most is multiple user accounts.

I can't be the only one who think this should be an obvious feature for a "pc-replacement" device?
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I think that a natural evolution of personal computing is for everyone to have their own personal computing device. Aside from a spouse, I wouldn't want to let anyone else use my phone / tablet / computer, as it would contain personal information. I wouldn't trust anyone else to take proper care of it either. Seems that most damage I see to phones now-a-days is from lending them to children.

For kids sharing a device, if they're old enough to legitimately need to customise theirs, and keeps their own data private, then they're old enough to pitch in for their own.
 
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I didn't have a need for a tablet when I owned a 13'' MacBook Pro and an iPhone 5C.

Now my laptop is more powerful, and when I get a 5.5 inch iPhone, any gap that did exist has closed completely.
 
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neverendingscot said:
I got an android Wear watch (since I have an Android phone) specifically for that reason. It serves that function more than admirably, and does a whole lot more than that. It's gimmicky. I wasted my money. Thankfully I got it on sale for only $100.
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I got an Android Wear watch as well - it did well with notifications, and so on. But another device to manage / charge, and the fact that I leave my phone out on my desk when I'm working meant that it was actually more time intensive to check my wrist than just to see my S6 Edge sitting there in front of me. It became more of a distraction while driving too, because I was more tempted to look at my wrist when driving than my phone.

Don't have an Apple Watch, but my wife doesn't want one and she's the one with the iPhone, so I cannot say if the Apple Watch is any better - but I have a hard time seeing how it would be, other than being a little nicer from a materials/design perspective.
 
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There's just not much reason to upgrade tablets, and that's probably hurting their sales. Not portable enough or used enough to replace a phone, and non-Windows tablets are limited by their software compared to Macs and PCs. They're just entertainment devices for most people, and most people don't update entertainment devices like their televisions every couple of years.
 
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kodos said:
I got an Android Wear watch as well - it did well with notifications, and so on. But another device to manage / charge, and the fact that I leave my phone out on my desk when I'm working meant that it was actually more time intensive to check my wrist than just to see my S6 Edge sitting there in front of me. It became more of a distraction while driving too, because I was more tempted to look at my wrist when driving than my phone.

Don't have an Apple Watch, but my wife doesn't want one and she's the one with the iPhone, so I cannot say if the Apple Watch is any better - but I have a hard time seeing how it would be, other than being a little nicer from a materials/design perspective.
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Same here. I'll either want to dismiss a notification, read it, or click on it/interact with it, and the last one would require me to use my phone in 90% of cases anyways, so it's just more efficient to use the phone.

My Android Wear watch ended up just being a glorified pedometer. While neat, I can go to Walmart and get a pedometer for 10 bucks. Sure it won't sync with anything or keep a history of my activity, but I don't need that at all. I would just use my phone for that, but I don't like keeping the thing in my pocket all day long.
 
Well this is what happens when you (Apple) just treat your 10" tablet like a GIANT phone screen and don't have a clue what to do with it.

Apple told devs, way way back DO NOT JUST MAKE YOUR PHONE APPS BIGGER, but develop them to make full use of the new larger screen and make them way way better.

And what have Apple done? Made the iPads screen and UI just a blown up version of the phone.

I did forgive them for doing that on day 1.
It was an untested market
They wanted iPhone users to feel at home without needing to learn a new UI.

But all these years later, and they've just not had any idea, a whole MASSIVE 10" screen, and it's just a big IPhone with BIG icons in a sea of background wallpaper.

Apple should be embarrassed that after so many years they have done nothing new for their once world leading tablet and just let everyone else catch up/overtake them.

I thought Msoft and IBM were the slow lumbering giants that were too big and slow to change, Now it appears to be Apple and that's a shame.
It's obvious that they have given up on the iPad, up to NOW.

Will that change this year? Let's hope so.

A 12" iPad that STILL has the same UI, just another row of Icons would be embarrassing beyond belief, so let's hope they have something radically new and advanced to show us all, what they can REALLY DO.
 
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RedOrchestra said:
That's been Apple's problem ... all that potential and they've squarely focused on the iPhone and ignored iPad optimization.
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What would fall under iPad optimisation in your mind? Offering a different UI to make use of the larger screen?
 
Rogifan said:
Sure if you want to run Windows 10. I certainly don't.
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You , no. I think we get where your preferences lie :)

For others on the fence, geez window 10 is looking impressive. I'm really looking to Friday.
 
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Hastings101 said:
There's just not much reason to upgrade tablets, and that's probably hurting their sales. Not portable enough or used enough to replace a phone, and non-Windows tablets are limited by their software compared to Macs and PCs. They're just entertainment devices for most people, and most people don't update entertainment devices like their televisions every couple of years.
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Exactly. As long as it works for media consumption and minor Microsoft Office type stuff, there is little to no point in upgrading. Like with my Roku. My first Roku I had for 5 years, I only replaced it because I somehow managed to break it when moving. Although I like the new Roku a lot more, it's hard to say it would have been worth spending $80ish for an upgrade if I had a functioning Roku.
 
maflynn said:
People are not compelled to upgrade their iPads. I mean we have people upgrading their MBPs every 3+ years, while Apple would have liked to see people upgrade their iPads every or every other year that's just not going to happen.

My wife's first gen mini does everything she wants it too, why should she upgrade when she's content with it.

The difference to me is people upgrade their phones and laptops because they need too, its their primary devices, the iPad is more of a secondary device, a nice to have but not critical to get one's tasks done.
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I've upgraded my iPad every year since my first which was the iPad 3 but with the Air 2 I feel like I've finally got the iPad I can keep hold of for more than a year.
 
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AppleScruff1 said:
I wonder if the smart watch market will follow a similar but faster curve downwards?
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I totally predict the watch will have a similar fate to the iPad even though many will argue that is not the case. Apple has been trying hard to come up with something new that will have a similar quick upgrade cycle like the iPhone, but it's hard to do.

You might be correct in your prediction that the Watch will decline faster just for the fact it's a pretty expensive accessory and it's going to be hard to get people to upgrade their watch every year or two like a phone. On the other hand, the one thing the Watch has going for it is a majority of Apple's customers are wealthy with plenty of disposable income (at least we are told that). If the Watch is viewed as a "show it off" fashion accessory people might upgrade more often. The iPads all look about the same and people aren't really going to notice if you have a new one or one that is a couple versions old. Only time will tell.
 
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Piggie said:
Well this is what happens when you (Apple) just treat your 10" tablet like a GIANT phone screen and don't have a clue what to do with it.

Apple told devs, way way back DO NOT JUST MAKE YOUR PHONE APPS BIGGER, but develop them to make full use of the new larger screen and make them way way better.

And what have Apple done? Made the iPads screen and UI just a blown up version of the phone.
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What kind of differences do you have in mind, apart from the split-screen, the 'function keys' (copy & paste keys on the software keyboard), and the turn-keyboard-into-trackpad thing that are coming)?

Is it a turn-the-iPad-into-a-Mac-when-attaching-a-keyboard?
 
Hastings101 said:
There's just not much reason to upgrade tablets, and that's probably hurting their sales. Not portable enough or used enough to replace a phone, and non-Windows tablets are limited by their software compared to Macs and PCs. They're just entertainment devices for most people, and most people don't update entertainment devices like their televisions every couple of years.
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^ This times a million. Deeper enterprise integration and productivity-friendly software optimizations within an iPad Pro that is on par with Surface should help spur sales.
 
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RebornProphet said:
I've upgraded my iPad every year since my first which was the iPad 3 but with the Air 2 I feel like I've finally got the iPad I can keep hold of for more than a year.
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You're in the minority, insofar that most people are happy with what they have.
 
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I still think the iPads should be useable with a keyboard and mouse. The touchscreen is simply no way to work on it for a longer time in any ergonomic way.
 
Sadly my iPad Mini 2 sits on my night stand next to my bed. I can't remember the last time I used it to be honest. My iPhone 6 and 15" MBP really get used the most these days. I'll probably prep the poor iPad to be sold relatively soon before I move. I'm not saying that I don't like my iPad, but when I'm in bed or on the sofa, my iPhone is always with me so I typically do the majority of my tasks on that. When I want to post process my RAW files, I fire up my MBP and use LR and PS. Heck, even my Kindle gets used more than my iPad.
 
Rogifan said:
We haven't seen the upgrade cycle for iPad yet as there hasn't been a really compelling reason for people to upgrade. We might start to see it with split view and force touch. And if Apple comes out with an iPad "Pro".
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Indeed, I just upgraded to a cellular Air 2 to take full advantage of those newer features and hopefully lug my laptop around less often. Gave my old iPad to my son who has a 15" MBP which he previously used for everything (except for whatever he could do on his iPhone). Now, he only uses the laptop for graphics work/movie editing stuff and uses the iPad for pretty much everything else. He is totally hooked on it after previously questioning "why would I want one of those?" I fully expect him to upgrade his iPad before his laptop.
 
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Maybe there is a reason MS Surface keep growing while the iPad keeps going down. I wanted to like my iPad but there is no point to it when I have my MacBook Pro. If they do come out with a Pro version with pen, revamped OS, and a program like OneNote. Than it be an instant buy. If not my Mac and iPhone 6S do everything a much more than the iPad I had which I sold.
 
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