I think the general buzz and hype that came with every new iPhone has fizzled. Times change, iPhones are no longer the device that feel more premium than other smartphones phones. There are now phones that simply feel and look more premium and higher end than iPhones. I've purchased 2 Note 10+ at $1500 each. I just can't imagine spending that much for an iPhone now. Not after the experience of using a Note. Not a chance. It even seems there's weaker demand for the new iPhones.
https://www.phonearena.com/news/Demand-for-new-iPhones-is-weaker-than-normal_id118947
Well, maybe for you, but the # of sales, the online excitement, news coverage, and the valuation of the sales of the iPhones that is 2-4 times as expensive as a laptop or desktop, seems to disagree. Along with the Apple Watch sales, which truthfully may not be as big of an upgrade this year, may be less only bc last was probably the most amazing upgrade I’ve seen in a very long time; however, I suspect they will be significant nonetheless. The titanium offering is that Watch in a price point for a premium watch that I’ve been waiting for.
Honestly, I hardly use my home laptop anymore. I recently took it out to update it just in case and as a backup for preordering my iPhone and Apple Watch. I even did ALL of my electronic paperwork on my iPhone for signing the contract, getting mortgage approved, and closing on my new house only with my iPhone. I saved all documents to my secure cloud that I access via my iPhone but goes to my laptop once I log in and connect it to the network.
Once the iPad is a full laptop replacement for all of our needs, we may well drop the PC in our home 100% for personal use. Some safari web limitations for certain sites and some application limitations hold me back because of poor gunnel visioned mobile development where they limit the app’s functionality and remove the option to render the page in desktop form.
I suspect that either they up their development game or I’ll find an alternative to the service. It is terribly inconvenient to be forced to a pc just for one functionality. Amazon did this for a while but eventually changed that. Chrome and Firefox sometimes would force the desktop version if a user asked but that’s not always true depending upon their agreements or deals.
All this is to say that I think a customer base’s expectation for outstanding quality and functionality (Steve Jobs’ it just works!) could be mistakenly interpreted as a lack of excitement. I think it is more the same expectation in a product that owners of luxury cars, luxury watches, boats, etc. have when something new is out.
Do I need a new iPhone? No, but the camera, the battery life, the performance improvements are worth it to me. I’m not as young and with kids, I’m not in line for the new one. And Apple makes a lot more of these for their release date, so it’s not as limited as before where some people will use that to their advantage in charging extra because of limited supply.