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why not just call the Pro Max, the Elite or Ultimate instead

Also not sure you can call a device just an inch or so smaller a mini, any iPhone mini needs to be 4" in my opinion

Might as well call them Small, Medium, Large and King size :/
 
Why not?

  • iPhone 12
  • iPhone 12 Max
  • iPhone 12 Pro
  • iPhone 12 Pro Max
I thought this too but I wonder if 12 Max and 12 Pro Max might get confused? If they're going to call the smallest one something different, I think 'Compact' is better than 'Mini'.
 
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I thought this too but I wonder if 12 Max and 12 Pro Max might get confused? If they're going to call the smallest one something different, I think 'Compact' is better than 'Mini'.

More importantly, you can't have more than one "Max."

Maximum: the greatest quantity or amount possible
 
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I'm getting the mini. It will have a similar size to the iPhone 6.

I hope they cram in a lot of technology. I'm buying it for the form factor, not to get it cheaper.
 
Very happy about this. I’ll be upgrading from an iPhone 7. The mini will be about the same overall size as the 7, just all screen. It’s the perfect size for me.

I wonder what features will be on the 12/Pros that don’t make it to the mini. Hopefully not many. Wish there was a 12 Mini Pro.
 
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I’m ready to go all mini. Waiting for iPhone 12 mini and iPad mini with all screen design.
 
Very happy about this. I’ll be upgrading from an iPhone 7. The mini will be about the same overall size as the 7, just all screen. It’s the perfect size for me.

I wonder what features will be on the 12/Pros that don’t make it to the mini. Hopefully not many. Wish there was a 12 Mini Pro.
Actually, the iPhone 12 Mini’s footprint will be slightly smaller than the seven.
As for missing features, the only thing I’ve heard is that it will have only two cameras instead of three on the back, no lightR, and 4GB of ram instead of 6.
 
The sku count is going up. Too many products and too many variations. This isn’t good.
It’s called following demand.
Between 2007 and 2011, the majority of phones came in one size. The iPhone came in one size.
Then starting around 2010 or 2011, android phones started getting bigger and bigger and bigger. Apple responded in 2014 by introducing the iPhone 6 and 6+. So now, you can get your phone in two sizes.
Android phones started removing front facing physical buttons, and shrinking the border at the top and bottom of the screen around 2016 and early 2017, so Apple responded with the iPhone X, quickly followed by the bigger XS Max. Phones started getting more and more expensive, so Apple responded by creating lower end options like the SE.
And now, there is a demand for smaller phones again. So, they’re creating the 12 Mini for those customers.
Eventually, hopefully by early next year, there will be a device, at every price point, for every market.
For those who just need a phone for as cheep as possible, and you don’t care at all about specs or screen size, there is the iPhone SE at $399, usually discounted by a lot at carriers.
For those who still want a cheap phone, without all the fancy features of the latest models, but a big screen, the SE+ will be perfect for that market. I could see it doing very well for those in the 60 and older demographic, who want a big phone with a big screen so it’s easy to read, but don’t have tons of money to drop on a phone.
Then, for those who want a small phone with all the latest features, there’s the iPhone 12 Mini. You would be surprised, but the amount of people who want a small phone with all the latest features is a huge market.
Then, for those who just want a well rounded phone, there’s the iPhone 12. It will most likely be the most popular option, the most easy to recommend, the most well-rounded, and overall just a default option for the majority.
Then, for those who just want to go all out on features and specs, and money is no factor, there is the 12Pro and 12Pro max right up at the top.
And for those who don’t think that Steve Jobs would’ve done this, he was a huge pusher of the good, better, best philosophy, especially in options for Macs.

In 1999, there was the iMac, the iMac DV, and the iMac special edition. It’s exactly just like this, a cheaper option, a default option, and a premium option.[/QUOTE]
 
Are there going to be any differences in the 5.4” and 6.1” non-Pro models other than screen size/battery? If not shouldn’t they both just be called iPhone. So then we’d have iPhone and iPhone Pro, both coming in two sizes? iPhone mini sound stupid. Especially when it’s going to be bigger than the iPhone SE. 🤦🏼‍♀️

There are other differences than just size and battery the screen in the mini and cheaper models will have led screens the expensive one will have an oled screen with higher resolution just like the iPhone 11’s that’s why it’s cheaper other then that they’re pretty much the same
 
Yes, i want this.

Shut up and take my money. 🤤

CB73CC2F-1E39-4E3F-BBA3-F908096FAE97.jpeg
 
Would rather they kept the product line as simple as possible.

iPhone 12 mini
iPhone 12
iPhone 12 max
 
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The iPad mini is a variant of the iPad Air, not of the iPad.
And the average customer knows this? All they see is a bigger iPad for a cheaper price and a smaller one that is more expensive. They don't know or care about laminated displays nor do they realize what chips they are running (which happen to be the same).
 
This, plus the constantly changing iPad lineup, is starting to remind of Dell's website. Lots of options for the same kinds of products where its not really clear which one is the best value for your dollar. Confusing.
3 is lots? And who cross-shops a $300 vs. an $800 iPad? Realistically, the $300 iPad vs. the $600 Air probably isn’t a choice many contemplate, either. Budget probably makes that decision for 9 out of 10.

The real hard choice is the $600 Air vs. the $800 Pro. Plenty of differences, but do they matter to you?

 
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And the average customer knows this? All they see is a bigger iPad for a cheaper price and a smaller one that is more expensive. They don't know or care about laminated displays nor do they realize what chips they are running (which happen to be the same).
The average customer can find out easily. People aren’t stupid. The info is there if they care 🤷‍♂️

In any case, I don’t think many decide between the mini and the 10.2 iPad based on the $70 price difference. Those who want a small device only have one choice, it starts at $400. Those who want a rather huge device only have one choice, it starts at $1,000.
 
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