Which does work well when:The whole purpose of the confusing names is to force people into a store so they can be up-sold. Simple marketing 101, if you attended an Ivy League school.
The nearest Apple store is a few hours drive away;
There are limits on travel (some areas people are required not to leave due to Covid-19);
A lot of sales will come from mobile carriers - not Apple stores;
The Apple stores are already full of people deciding what colour watch/strap, iPad, etc., to buy.