(in the first half of January). Apple's own sales strategy for this device is long term, if you haven't heard.
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iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January
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Did you even read the statistics you posted? The stats explain that the rise is mainly in China, Latin America, aka the developing world where people often own one device. The statistics in the opening post are about the USA where people have a lot more disposable income. Furthermore, you can't call my own personal reasoning for not wanting a mini "dumb"; I think its a lot more dumb to watch a movie on a 6 inch device when at home, over a huge TV. Of course you'll just say everything, other than admitting most people don't like or want small phones.I'm sorry. You're unbelievably bad at logic and common sense.
Phone usage has increased by 70% since the pandemic. People are not using their cell phones less because they have access to bigger devices. They're using their cell phones far more.
Coronavirus impact: global device usage increase by country 2020| Statista
Data from a global survey held in March 2020 revealed that ** percent of responding internet users worldwide were using their smartphones or mobile phones more as a direct result of the coronavirus outbreak, though this varied significantly by country.www.statista.com
Go ahead. Make up more dumb theories on why people want a smaller phone while locked at home.
Perhaps it's because the smaller phones with weaker battery life aren't as great as tech nerds make them out to be.
Always wondered why manufacturers default to main + ultrawide instead of telephoto. Ultrawide is useless for anything but video and video quality is questionable.
I'm not sure videos on the couch are the best example, but I completely understand how a bigger device might be less of an issue at home and with less time to see friends, go for drinks, go to the gym etc etc people will spend more time on their devices, on social media, playing games while watching a movie (my wife, all the time) and a bigger screen is just nicer for this.
I can also see your point of view, but I would probably still buy a smaller phone for the times when I am not sitting on the train.
I'm still curious how much of an impact the pandemic had. Lots of people here saying they are buying bigger devices because of the pandemic, but most people use their devices for multiple years. I know I do. Are we assuming that no one actually considers their long-term needs when spending large amounts of money? If you already have a large device and your postponing grading down to a smaller device, that's a different story altogether.
If nobody bought them, how would they even know? I absolutely love mine. Having it launch a month later than the rest of the phones wasn't helpful to word of mouth. And then there's the whole "first gen" standoffishness...and that it wasn't available in a Pro version. The color options on the mini as well as the regular just suck.Perhaps it's because the smaller phones with weaker battery life aren't as great as tech nerds make them out to be.
This is a great point honestly, which I didn't think about. The average consumer holds onto their iPhone for 4-5 years; the most common device in my country is still the iPhone 7, followed by the iPhone 8. So the argument that the pandemic made an effect, can only really apply to annual upgraders, who are of course a disproportionately high percentage of macrumours posters.
I mean, if we make the hyperbole that we can assume that the entire quarter was 5% (I know the article states Jan), that's like what $3.28 billion in revenue. Geeze what a failure that was..
The target audience for this form factor is unfortunately not people who never leave the house.
That’s the target audience for largest screen possible.
If “the outside” is a thing again by September then I think the 13 mini will sell a lot better.
That’s the target audience for largest screen possible.
If “the outside” is a thing again by September then I think the 13 mini will sell a lot better.
Remember, some tech sites will post anything to make Apple look bad. No small phones? Apple bad. Small phone making but 5-6% of sales, failure, Apple bad. For people who like this size (not me) this is exactly what they want, and choices are good. But, Apple bad.
A simple visit to the Apple Website would tell you everything you need to know. If you don't want to visit Apple's site, the salesman at the store will most likely tell you the mini has a smaller screen and weaker battery life... That is if they're actually qualified to work there.
They killed it by naming the product “mini”.
It made it seem inferior from the get go.
Why get the inferior one when for only $100 more you could get the iPhone 12 proper.
If they’d named it just “iPhone 12” it would have sold way better.
Oh well.
It made it seem inferior from the get go.
Why get the inferior one when for only $100 more you could get the iPhone 12 proper.
If they’d named it just “iPhone 12” it would have sold way better.
Oh well.
And this is one reason why Apple has stated that their expectations with the iPhone mini are for it to be a trickle sales effect. They expect the long term adopters to go this way, not the current technology enthusiasts. Even though some of us technology enthusiasts think smaller is better, we're in the minority there. I personally believe that it's more forward looking but that's just me.
Nonsense, neither the Apple website nor a store clerk is going to compare to daily usage of the device to see how it fits in your own life.
I think it was the pandemic. People are on their phones more, and yet they also don’t have to worry about carrying it around all day because they’re staying home. So a bigger screen makes more sense. In fact this was the year that a lot of hold outs in my friend circle were saying ‘I’ll finally try the max screen’.
I don't see this happening to any great extent. Don't get me wrong, I think the final figures will be higher than 5%. But this will be due to the fact that early adopters disproportionately buy the pro/max models, thus by the end of the next quarter, I'd expect the 12/mini to of risen percent wise. However, I don't think there'll be any unique or special rise for the mini, because its undercut badly by both the iPhone SE 2020 and the iPhone 11.
I think an iPhone SE 3 based off the mini design, at a lower price point, could do very well however.
The Apple Website posts the battery life for each phone right there on each page. There is no "fits in your own life." Longer battery is always better when you're talking about what's basically the same phone, minus the smaller screen of course.
The mini is the true iPhone 5/SE1 replacement in size, though a little heavier and bigger. For YEARS people have been asking for this phone, swearing they would buy one.
-Maybe it doesn’t need 2 cameras and should have had an LCD screen and it could have been cheaper.
-Maybe they shouldn’t have called it the 12 mini, and instead just the “mini” so it didn’t need A14 and iPhone 12 specs. That way it could stick around in its current form next year.
-Maybe by decoupling it from the 12 name, Apple could have offered a 12 Max that has 2 cameras and doesn’t use stainless and weighs less: 12/12Max and 12Pro/12ProMax and a stand alone mini.
-Maybe it didn’t need mag safe.
-Maybe it doesn’t need 2 cameras and should have had an LCD screen and it could have been cheaper.
-Maybe they shouldn’t have called it the 12 mini, and instead just the “mini” so it didn’t need A14 and iPhone 12 specs. That way it could stick around in its current form next year.
-Maybe by decoupling it from the 12 name, Apple could have offered a 12 Max that has 2 cameras and doesn’t use stainless and weighs less: 12/12Max and 12Pro/12ProMax and a stand alone mini.
-Maybe it didn’t need mag safe.
Sounds good to me.
I don't need my phone provider to fluff my pillow. Or give me a "we care" hug.
They will have to remove the mini from my cold dead hands.
I think Apple missed an opportunity on the Mini by pricing it based on screen size. They could have priced it $100 more than the default iPhone (rather than less) and people who bought (like me) would have paid it.
It could have been a lower volume, but higher margin product which would have been a huge win to make $200 more on every mini even on 5% volume.
There already was a cheap smaller phone. Mini purchasers wanted a good smaller phone regardless of price.
It could have been a lower volume, but higher margin product which would have been a huge win to make $200 more on every mini even on 5% volume.
There already was a cheap smaller phone. Mini purchasers wanted a good smaller phone regardless of price.
I remember that feeling! Especially when they introduced the larger 6 and I was like „hey that’s exactly what I want!“ 😅
I guess people wanting 48 hour battery life with ultra Pro camera features in a credit card size phone is not that popular after all...