I generally agree with this sentiment, but in this case I think what we're seeing is tech geeks assuming that because the 12 mini isn't selling like hotcakes right out of the gate, it's sales figures will never improve because "everyone likes bigger phones," and while clearly most people prefer larger devices, I think there's a large set of non-tech-geeks out there with 6,7,8's and OG SE's that are in no rush to get the latest shiny, but when they do I'll bet a lot of them go for the mini because it's closer in size to what they have currently, but not as boring as the new SE. Time will tell, but I think it's far too early to write off the mini.
I think that is an important point about the pandemic. The biggest reason for getting a small phone is to be unobtrusive and easier to fit in a pocket when out and about. Few people are out and about on a regular basis at the moment.
We're still in a form of "lockdown" in LA. Schools, colleges, salons, barbershops, gyms, movie theaters, dine-in restaurants, bars, museums, wineries, breweries, theme parks, venues and events, etc etc are all closed. Retail, parks, beaches and "essential jobs" are all still open supposedly operating at 20% capacity. A bunch of film and TV studios just announced they are taking a break during the surge in cases as well, but they were allowed to operate as essential. None of these things have really affected advertising though.
Yep. The lackluster battery life of the 12 lineup, and with the smallest battery of them all, its gonna be a hard sale.
That’s a interesting theory, but we have the data right in front of us showing that the SE sold comparably poorly. Both comprised around 6% of overall sales. At a $400 difference from the regular 12 it’s hard to say the SE is most often purchased for the size, and even if it was that’s only 12% of all people who wanted a small phone. The small phone market is real, but it’s clear that it’s not the gold mine the armchair analysts thought it would be
lol. Are you really comparing the release of a long-awaited TOTL phone with entirely new technology to a size variant of the standard phone?
I love my iPhone mini! It fits in my pocket, the battery life is sensational! The camera is spectacular! Sooooo happy with it. For day to day computing I prefer my MacBook Pro as it has so much more power...
Apple's 5.4-inch iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, may not be selling as well as Apple hoped. According to new sales numbers from Consumer Intelligence Research Partners, the iPhone 12 mini accounted for a lower number of sales than other iPhone 12 models that Apple offers.
Combined, all new iPhone 12 models accounted for 76 percent of iPhone sales in the United States in October and November. The standard iPhone 12 was the best selling model, accounting for 27 percent of those sales.
iPhone 12 mini sales made up just six percent of the total iPhone 12 sales during the launch period, while the iPhone 12 Pro and Pro Max had sales numbers closer to the iPhone 12.Last year's iPhone 11 models accounted for 69 percent of sales in the period after their launch, so the iPhone 12 models did better overall. In 2019, the iPhone 11 was the best-selling iPhone, accounting for 39 percent of sales, with the 11 Pro and Pro Max making up the remaining 30 percent.CIRP speculates that the availability of lower-cost models like the $399 iPhone SE, $499 iPhone XR, and $599 iPhone 11, may have ultimately limited the appeal of the more expensive iPhone 12 mini, which is priced at $699.
Article Link: iPhone 12 Mini Sales Lackluster Compared to Other Models
I'd say we need to see the tail end before jumping to conclusions...this data is skewed anyways as it is for the "launch months" of oct-nov (Meaning this is 2 weeks of sales for the mini/max.) A lot of people that would have went with the 12 Mini ended up jumping ship to the 12/12 Pro because of a month long release difference (IE, me, who went with the 12 pro.)
