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I might be in the minority, but my 13 Pro is plenty fast and a spec bump and some sort of marketing explanation that the chip is 35% more powerful will do exactly nothing for me and will not get me to upgrade.

Features, camera behavior, size, weight, size of camera bump. I'll upgrade for those, depending what they are. More RAM and faster chip are meaningless to me.
 
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This iPhone 15 is gonna have so much demand after the iPhone Keynote in September and will be sold out for weeks. I believe when they introduce the much anticipated AR/VR device in June, that the wow factor of technology is gonna spark a incredible demand for the iPhone 15 lineup. I’m definitely pre-ordering the iPhone 15, it’s gonna be a beast!
 
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I’m guessing: 4 performance cores instead of 2. That will boost the multi core performance. About time as well. And efficiency will be kept reasonable thanks to 3nm.

But what about iOS? Seems like the hardware is outpacing the software.
 
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I know a lot of posters are already poo-pooing it, but this may finally get me to open my wallet and upgrade from my 12PM. The 13 and 14 series just didn't seem to offer much (to me) but I think 3 years might be a big enough jump to warrant the big price tag.
 
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Hope we go back to the rounder edge style. Not really liking the hard iPhone 4 style edges on the 14.
 
I would personally have predicted that people will be falling over themselves because its both a meaningful upgrade over the 13S (aka the 14) and finally has USB-C.
 
The first-gen 3nm process (also known as N3) is said to deliver a 35% power efficiency improvement

Literally the only thing that could possibly "spark upgrade demand" at this point. I've had every iPhone since the 5 and don't remember ever noticing any marked YOY speed improvements.
 
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I don't agree with this sparking "replacement demand" the chip could be 400x faster but iOS still lacks legitimate multitasking functionality. the system doesn't even allow background tasks besides music and maps. I could see maybe gaining another 5 hours of screen time would potentially incentive people to upgrade. definitely not the speed of the chip.

While some resources are restricted (unless explicitly granted by the user), developers are free to run tasks in the background.
 
Nobody [gross majority] is thinking their phone is slow anymore to trigger a mass upgrade.
I suspect the only reason people will do a mass upgrade is because they havne't upgraded in 3-4 years and their battery life is terrible right now. The increase in battery replacement cost is a bigger reason why people will upgrade.

The last "huge" upgrade I did from a 6S Plus to a XS Max I still had the exact same slowness issues from opening up iMessage for example. After you wait a gen it seems you hit a sweet spot with speed where it doesn't really get that much slower.
 
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I know a lot of posters are already poo-pooing it, but this may finally get me to open my wallet and upgrade from my 12PM. The 13 and 14 series just didn't seem to offer much (to me) but I think 3 years might be a big enough jump to warrant the big price tag.

3-4 years is now the norm on upgrading so it’s not a massive rush, it’s the cycle.
 
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i bet there are still a lot of people with some old iPhone SE/7/8 out there
I had a 7 and it really does show its age at this point. Replaced it with a 12 mini and couldn't be happier. Anything with an A12 or newer runs everything perfectly.
 
Currently have an X. I'm super satisfied still. The battery still lasts a whole day with moderate use. But the 15 Pro will have enough upgrades that I will 100% opt for a new 15 Pro as opposed to a refurbished 13 or 14.
 
I don't see what a new iPhone would be able to do, processor-wise, that I'm missing with my current iPhone. This seems like an over-promise.

On the other hand, if they announced that it wasn't faster but instead so much more power-efficient that you can now expect to go five days between charges in normal use, then that's pretty exciting.
 
3-4 years is now the norm on upgrading so it’s not a massive rush, it’s the cycle.
Yeah, I got every model from iPhone to the 5, but after that I switched to every other model. Now looking at 12->15 I *want* to want it, but the early rumor mill is still not tugging at me quite like it used to. My only real gripe with my 12PM is the battery is running down to 10% regularly and battery health is 84%. I am not sure I can put it off to wait for the 16.
 
Currently have an X. I'm super satisfied still. The battery still lasts a whole day with moderate use. But the 15 Pro will have enough upgrades that I will 100% opt for a new 15 Pro as opposed to a refurbished 13 or 14.
generally me too but it does feels old, and with a bit excessive use the battery don't last. not to mention the main reason for me to upgrade finally: camera & periscope! all the rest is welcomed (although it will have to be the ULTRA for periscope :()
 
I usually upgrade when OS support is cut off... I finally upgraded my iPhone SE (original) to iPhone 12 mini at the end of 2021, so I figure I have another 3 to 4 years.
 
The two improvements are related. 30% more performance will allow a device to sleep the processor cores more often while providing the same user experience, thus extending battery life.

Power users and gamers who run their battery down in a day or less will jump for a new device advertised with 30%+ better battery life.

Then there are Mac power users who are accumulating USB C chargers and cables, and don't want to carry or keep buying Lightning ones.
 
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Nobody cares about A17 vs A16 or 3 nm vs whatever they're at now. Typical DigiTimes. Wait until Nov-Dec, when they report on their annual Apple demand crash.
 
A faster processor and more memory is always good but NEW features sell iPhones. How about the Apple Pencil?
 
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