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The reason might be that the iPhone 15 is reusing the A16-based design from the 14 Pro, and they are not redesigning its USB interconnect just for higher transfer speeds. A USB-C port doesn’t magically enable higher transfer speeds by itself.
This might be it... Most reasonable post in the entire thread... :D
 
I feel like $1200 should get me a braided, color-matching thunderbolt cable. It should also buy me a 30w/60w power adapter.

Apple has been pushing prores video/photo taking as a selling point, and those huge files are not suitable to be stored on the cloud. Therefore, we need the cable to offload them to our Mac at an acceptable speed.
 
Dude, EU regulations are not about transferring data, but power. How many users care about transfer speed from/to their phone via cable? All the photos and videos are backed up in cloud or can be transferred via wireless network like AirDrop. There is probably less than 1% of users who would benefit from USB 3.x bandwidth. Most people care about having one cable to recharge their laptop, phone, headphones etc.
Well, maybe we wouldn’t all be as reliant on iCloud if we had the ability to sync 128GB or > iPhones to computers in a few minutes or seconds instead of the abysmally slow speeds Apple has hampered iPhone owners with for over a decade?

You’re phrasing this as if consumers have actively opted for iCloud over >2.0 speeds via wired transfer when buying an iPhone has only ever offered 2.0 regardless of model or storage capacity.

It’s like a hypothetical scenario of grocery story in a small town in the middle of nowhere only selling orange juice without pulp for a decade and then saying consumers buying lots of orange juice without pulp means that nobody would buy orange juice with pulp or any other type of fruit juice. But the grocery store has no data on this and thus no argument as they have never offered anything else but orange juice without pulp.

The reality is that consumers love choices and are more inclined to chose what offers the bigger quantity and appears to be the better value, regardless of whether they actually make use of the better specs or larger quantity they end up getting.

If there had been a single year where iPhones were sold with both a <2.0 and a >2.0 option and nobody bought the better than 2.0 option then you’d have an argument that is more than hypothetical.

You also couldn’t successfully argue that nobody wants an iPhone SE with 6.1” display until Apple actually puts one out and consumers chose one that’s <6.1“ over the 6.1” one.
 
Last time I checked the year is 2023 and not 2009, so data transfer speeds through a cable are totally irrelevant except for a tiny fraction of a percent of niche users who still refuse to embrace the cloud
In many rural areas, cable transfer speeds are still much faster and more practical than the cloud. Also, transferring photos from a camera typically requires a cable. My aging parents are affected by both and would very much appreciate faster transfer speeds.
 
The article says 480MBps. The real speed of data transmission on USB 2.0 is 480Mbps. I think whoever writes the articles doesn’t realize the difference? Maybe many people don’t. But there are 8 bits in a byte. So the true speed of USB 2.0 is 1/8th what the article has written. That is a major problem in 2023. It has been ridiculous for years with iPhones. I don’t know why Apple doesn’t want anyone to access data at higher speeds but there has to be a reason…
 
wow. lets step back in time. and not offer what everyone else offers.

YEP. your getting your moneys worth on your more expensive by $200 iPhone 15 this year.

What a deal.
 
wow. lets step back in time. and not offer what everyone else offers.

YEP. your getting your moneys worth on your more expensive by $200 iPhone 15 this year.

What a deal.
Do you have a source for the iPhone 15 going up $200? There were rumors about the Pro costing more.
 
EU mandated the switch.
Which wouldn't have even been necessary if Apple had done the right thing in the first place.
Who could have seen this EU-made disaster coming from a mile away? 🙋‍♂️ 🙋‍♂️ 🙋‍♂️ 🙋‍♂️

> EU mandates USB-C without specifying USB 3.0 minimum spec
> Apple ships billions of USB 2.0 cables with the box to keep costs down
> Users throw their USB-C 2.0 cables away when they realize these cables are slow, so instead of relying in AirDrop, they upgrade to an Anker USB3.0 cable
> Apple switches to portless phone several years later
> Users throw their USB3.0 cables away because portless iPhone is out and most of their other accessories are USB 4.1/5.0 with even better XYZ features

Meanwhile lightning hasn't changed one bit since ten years ago, did one thing really well: charge your iPhone, and there are billions of good functioning cables out there that didn't need to be thrown away before the portless iPhone.

Tell me again how this is a great idea for the environment.

As I predicted, big brain 5-head EU has absolutely no clue what they're doing. Thank them for the awfully annoying cookie popup on every single website too.
Half of your points are actually issues of Apple's making, the others are a consequence of Apple's actions. Yet you blame the EU?
 
Confused, the article makes it sound like it's just the cable that the iPhone 15 regular gets shorted on….though I'm gathering the cable data indicates the port itself will be limited as well..?

Otherwise, big deal, just get a better cable for wired data transfers (as annoying as that is, I already dug in on that once apple stopped including the charging blocks anyway to get the newer updated blocks or cables every upgrade now 🤷‍♂️).
 
It seems obvious. Aren’t USB C charging cables that comes with iPads (or M1 MBA) limited to 2.0 too?

Do you mean the base iPad? That's the only one that is 2.0.

Outside of that, none of them are.

iPad Pro - Thunderbolt 3 (USB 4) at 40 Gbps
iPad Air - USB 3.1g2 at 10 Gbps
iPad mini - USB 3.1g1 at 5 Gbps

Macbooks were the first device ever to use USB-C in 2015, and have always been at least Thunderbolt 3.
 
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The article says 480MBps. The real speed of data transmission on USB 2.0 is 480Mbps. I think whoever writes the articles doesn’t realize the difference? Maybe many people don’t. But there are 8 bits in a byte. So the true speed of USB 2.0 is 1/8th what the article has written. That is a major problem in 2023. It has been ridiculous for years with iPhones. I don’t know why Apple doesn’t want anyone to access data at higher speeds but there has to be a reason…
I know why: it's because if Tim Cook includes cheaper USB 2.0 parts in the phones instead of Thunderbolt 3 or Thunderbolt 4, him and his beloved shareholders will make even greater profits. Cook doesn't give a damn about customers. He cares about maximizing the amount of money made. And what's pathetic is that so many people on this forum support him for doing so. If you happen to be interested in seeing proof of such people, just take a look at the thread from last year in the link below:
 
This is the same type of cable you can buy at IKEA for 2,50 EUR (including tax). Supporting USB 3 (talking about the cable, not the device), would of course increase the cost for Apple somewhat. On the scale they are operating at, cheaping out on the cable will save them hundreds of millions. All in all a predictable decision by Apple's management. Shareholders will be very happy.
 
Who could have seen this EU-made disaster coming from a mile away? 🙋‍♂️ 🙋‍♂️ 🙋‍♂️ 🙋‍♂️

> EU mandates USB-C without specifying USB 3.0 minimum spec
> Apple ships billions of USB 2.0 cables with the box to keep costs down
> Users throw their USB-C 2.0 cables away when they realize these cables are slow, so instead of relying in AirDrop, they upgrade to an Anker USB3.0 cable
> Apple switches to portless phone several years later
> Users throw their USB3.0 cables away because portless iPhone is out and most of their other accessories are USB 4.1/5.0 with even better XYZ features

Meanwhile lightning hasn't changed one bit since ten years ago, did one thing really well: charge your iPhone, and there are billions of good functioning cables out there that didn't need to be thrown away before the portless iPhone.

Tell me again how this is a great idea for the environment.

As I predicted, big brain 5-head EU has absolutely no clue what they're doing. Thank them for the awfully annoying cookie popup on every single website too.
EU didn’t mandate apple to stick with usb 2.0 speeds. Apple did this to their valued (😂) customers.

You can have cheap android phones with decent transfer speeds but it seems apple can’t figure out how to do this on a 1.000$ device.
 
Last time I checked the year is 2023 and not 2009, so data transfer speeds through a cable are totally irrelevant except for a tiny fraction of a percent of niche users who still refuse to embrace the cloud

This would raise the price of the iPhone, and why should the vast majority of users suffer that just to placate the luddites and tinfoil hat brigade that don’t trust the cloud

As long as the charging speeds are decent, ie: equally fast or faster than current fast charging on the iPhone, then that’s all that matters with respect to the cable
Inductive charging (let‘s just call it for what it is) is a massive waste of energy and creates excess heat, and also reduces the lifespan of batteries. Try to charge your phone in summer like that and stop being surprised when battery health just grinds itself down.
 
I don't understand the excitement about the USB-C cable question, whether USB 2.0 or USB-C Thunderbolt 3 data speed: How many iPhone users today do their data transmission via cable at all? And for the charging: How many do charging wirelessly? And even if you charge power by cable, I expect it will also be faster using a standard Thunderbolt 3 cable rather than the slower USB-C 2.0, as the former mentioned one already contains an MFI chip to make use of iPhone's higher performance...
I do. Do you know how long it takes to transfer 40 gigs of data wirelessly compared to a cable?
 
Obviously, Apple should stop including charging cables with their iPhones altogether. This way, consumers are free to purchase the desired length / speed of their choice without creating additional waste.
 
The reason might be that the iPhone 15 is reusing the A16-based design from the 14 Pro, and they are not redesigning its USB interconnect just for higher transfer speeds. A USB-C port doesn’t magically enable higher transfer speeds by itself.
And Why is a €1000 device reusing (or should I say recycling) an old chip rather than putting the latest available as it has been practice for years? Again, just greed, pure and simple.
 
If they are going to make a 2TB phone capable of shooting ProRAW then you me hope it has Thunderbolt or whatever. Maybe limited to iPhone Ultra?
 
Yeah I get your point, I’d also be happier having the option to transfer data via cable with a proper speed, but (for me) it’s just a nice addition. And my comment was more about effectiveness of EU regulations in preventing e-waste production. Apple’s decision to provide users with USB 2.0 cables will not make any difference, because most people will use those cables for charging, if not iPhones then any other electronic device like flashlights, bicycle lights, wireless speakers etc. To be honest, I have so much usb-c cables, so Apple can even remove these from the box. I don’t care. The most important thing is to get rid of that ridiculous lightning port.
 
I do. Do you know how long it takes to transfer 40 gigs of data wirelessly compared to a cable?
I do too. I have 250GB of ALAC music on my iPhone. Takes forever to transfer.

I’d use FLAC but of course Apple Music doesn’t support that standard either 🙄 at least there are tools to convert losslessly.
 
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