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Why would they run into battery issues if they already make an ultra thin battery for the iPad Pro?
The iPad Pro M4 batteries are way too big for the iPhone. They are thin yes, but occupy a much larger area due to the size differences between the devices. If they kept the thinness but shrunk the area, it would be unlikely to meet the capacity requirements to run the iPhone.
 
They'll just add it in somewhere and it will have an odd and hard to comprehend compromise or two and just add to buyer confusion

I swear it's like Tim's big plan to just confuse every buyer, for all Apple products, until they just relent and buy whatever the more expensive option is for theoretical future/feature proofing
I hope not. The lineups are getting more and more complicated.
We're far from Steve Jobs' simplicity.

But you're probably right. It will probably follow the iPad lineups, where we have no real clue if the "iPad Air" is better than the "iPad".

CleanShot 2024-11-11 at 10.49.45@2x.png
 
It seems that Apple has run out of ideas, and there’s little breakthrough elsewhere. Hmm I wonder why.
People still want thin iPhone but putting a case on it defeats the entire purpose. So maybe people don’t want a thin iPhone? Or the silent majority just doesn’t care?

I would like it if it stayed the same size, but was actually usable without a case. Even if I didn't care that it get scuffed, it is made of some substance that lacks friction entirely.
 
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I think you are 100% correct

It's just rearranging the deck chairs every year now

And it's not like the ship is sinking. They're just bored of the cruise. And the cruise directors.

I don't know if it needs to be super exciting every year. It's not like there's a whole lot wrong with it now. Certainly nothing that couldn't be fixed with a year off the constant new feature treadmill.
 
I’m struggling to see the point behind making this change. If no one is buying the plus just drop the model entirely.

Can someone enlighten me?

It’s just an alternative product to drive sales. It’s not a replacement for the Plus, it’s a different target demographic.
 
I hope not. The lineups are getting more and more complicated.
We're far from Steve Jobs' simplicity.

But you're probably right. It will probably follow the iPad lineups, where we have no real clue if the "iPad Air" is better than the "iPad".

View attachment 2449806

Just use the comparison on the website, it clearly shows that the Air is better than the base iPad.
 
But, but, but.................It'll be marketed as the 'best iPhone ever' - and I'm sure there'll be a price to match that claim!

You know what? I upgraded this year to the 16PM. I'm thinking this might be my last iPhone for a while. Just until they get their innovation back. I don't know. I haven't decided yet. I don't really want to splash out again for the same old same old design - it's tired, I'm tiring of it. The camera bump, imho, is totally disproportionate. It looks bonkers - and I'm sure the annual, inevitable, and sadly predictable buggy IOS 19 will be, well, buggy!

This iphone 'Air' bollocks sounds like barrel scraping from Apple to me.
 
I think you are 100% correct

It's just rearranging the deck chairs every year now
Well they added satellite phone call capability which most folks aren't even aware of, and are building-up AI features, etc.. but it's true, for the average Joe who uses the phone to check his emails and call the kids, it's hard to come up with a game-changer sort of innovation every year, hence the need for the iPhone Air.
 
The point is the potential customers should never have to do an analysis.
They need to understand right away what's better and what's not.

"Analysis Paralysis"


Sorry, but I think that's total nonsense - customers should never have to do analysis? Why on earth should a customer be relieved from doing even 5 minutes of research?

If we follow that train of thought to its logical conclusion, then we should have only one iPad right? And only one phone? And only on laptop? And only one desktop? Base configurations only, that way customers don't need to think about such complexities as storage and RAM too. And remove all colour options.

Let's relieve customers from making any decisions at all before they throw their hundreds or even of thousands of dollars at Apple.

What about cars? Get rid of all options there too right?
 
Stop faffing around with form factors. It really makes so very little difference to the user experience an I honestly think that it is not a compelling sale-clincher or deal-breaker for most. It just creates e-waste with the proliferation of all the different sized cases.
 
I think, thats BS. So long that apple is deoesnt trying something like Vertu did before...
 
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