I’m glad that you told Caudabe to hold off on sending you a case before they send paying customers their orders. This is user friendly, and helps bring credibility to your brand (channel).
Regarding your comment about being a “paid shill”...
I have seen your posts defending Caudabe while at the same time telling people they “are ordering it wrong” or implying that it’s the customers fault, and if they don’t like it, then they can walk away. That’s good advice, but again shifts the blame to the customer, when it’s actually Caudabe’s responsibility to get it right.
With that said, I like your honesty. It’s one of the reasons I have enjoyed your videos. Then I see you on Instagram in a Caudabe “commercial” …
Honestly, that makes it hard to delineate your position. I get that it’s hard to be where you are - having a relationship with Caudabe and your followers, but you are there by choice.
I am not attacking you. I am being honest - just like you are.
For the record: I do not have an iPhone 17, so I have no money on the table, but I do have an interest in the game.
TL;DR - It’s nearly impossible to find unbiased reviews in the current online landscape.
Well said. First, what follows is not about anyone specifically. This is a topic I looked into deeply back when I ran a popular website reviewing bicycles and gear. We had relationships with many manufacturers who were also often paid sponsors. We eventually realized these arrangements made it impossible to remain unbiased and ended up changing the focus of the site away from reviews.
Confirmation bias, the tendency to seek, interpret, and recall information that supports one’s existing beliefs or interests, is one of the most powerful and insidious distortions in human judgment (politics anyone?). In the context of product reviews, it makes true objectivity exceedingly difficult, particularly when reviewers have any kind of relationship with the manufacturer, financial or otherwise.
When a reviewer is affiliated with a company, even peripherally, a subtle psychological alignment forms. The reviewer wants the product to be good, because admitting flaws can create discomfort, cognitive dissonance, or even social or financial repercussions. As a result, weaknesses are minimized, rationalized, or framed as minor trade-offs. Strengths, on the other hand, are amplified and celebrated. This isn’t necessarily dishonest, it often happens unconsciously. The reviewer may genuinely believe they are being fair, but their perception is tainted.
The result is the current shift in the online ecosystem from reviewers to influencers. This flawed system, which is supported by free gear and affiliate links, rewards affirmation over accuracy. We consumers are left navigating a landscape of opinions shaped less by hard analysis and more by subtle self-interest. To counter this, a complete separation between reviewers and manufacturers is essential. Of course, there are many disincentives that prevent this from happening.