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iPhone 18 Pro and Pro Max May See $200 Price Increase

Apple’s AI flops are known.
There’s no need to update hardware when there’s no actual proof that the software works, so people still using older models should save their money unless they truly believe that AI will change their lives.
On that note, Apple Intelligence, Siri AI, Shortcuts and Apple Home/HomeKit it’s all over the place, with some OS accepting all languages, others not, making it difficult for world markets to buy them. Ex: I’m Portuguese, living in Brazil, and I can get Apple Intelligence to work in Portuguese from Portugal and Brazil, but HomePods won’t work unless I speak Spanish! ( otherwise it won’t recognize songs, addresses, contacts, etc.) Although it’s mainly used for home tasks ( lights, calls, bookings, calendar) it would be great if it could work. Don’t care much for Siri AI, since it doesn’t do anything I can’t do myself.
 
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Feeling like this will be the first year since iPhone 1 that I don't upgrade on a yearly cycle. Currently have the orange 17 pro and see nothing coming in the 18 pro that would convince me to buy, especially for a higher price tag. Plus I'm still loving the orange 9 months in so wouldn't mind keeping it around longer. I still have regrets upgrading so quickly from the deep purple 14 pro.
 
I typically upgrade every year through the Apple Upgrade Program, but I won't be spending 200 more dollars for a new version of the phone I already have but paid 200 less for without some huge difference (which there will not be). So I guess it is starting to look likely like my days of yearly upgrades are ending. I should have made that choice years ago without this stimuli, but this is what it took (if the price increases happen). I realize that the market may say that this phone is now worth this extra money, but to me it simply is not. Maybe this is the end of the era.

Once I stop habitually replacing my phone every year I assume I will from here on out become someone who replaces my phone when I actually need a new one.
 
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People will skip the iPhone 18 Pro & Pro Max and wait for the iPhone 20 anniversary edition
Raising prices $200 only means Apple will sell less iPhones
But let’s wait and see if $200 is the magic number It could be less
In any case, both Apple and the customer are screwed with a HUGE price hike
 
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I’m not saying Apple has no right to increase prices as supplies are harder and more expensive to make iPhones. But my 17 Pro Max may be my last Pro iPhone and I will hold on to it another 1-2 years long because of these hikes. So Apple makes less money or comes out even in the end. There’s no way people are as quick to buy an Apple product with the kind of price increases we have just seen and yet to see on iPhone.
 
I’m on an iPhone Air so I’m good. That said I have an Ultra 1 watch and I’m considering grabbing a 3 while they’re $150 off because the Ultra 4 will probably go up in price too.
 
Palliser said:
Seriously considering just trading in my 15 pro for a 17 pro now just to avoid what will likely be wild pricing.
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That's where I'm at. I planned on buying the 18 PM in September, but decided today to just trade in my 15 pro now, get the 17 PM and be done with all of this nonsense. Remove uncertainty and just tune out of all of this, focus on something else and forget what even is RAM. My next upgrade would then be a long way off, enough for any crisis or bubble to be over and done with. The 18 lineup isn't worth all of the suspense, anticipation of higher prices, "will they won't they" BS etc.
 
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963852741 said:
If you have 14 or newer then there is no good reason to upgrade other than "i want it".
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"I WANT IT !" is a good enough reason for most. Whether they can afford it is another matter. I once read that Apple think people prioritise their phone above many other things in life (they do so much on it) and are prepared to pay a fair bit for that privilege.
 
CWallace said:
My instinct is that Apple did significant price raises on the other products to "protect" the iPhone's price more as it is by far the most popular product Apple sells. Then again, Apple is said to be paying double for their latest iPhone RAM contracts, so maybe they will need to raise the price significantly to compensate.
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That's my hunch too. The price raises recently announced don't make sense. Apple wouldn't have been paying more than ~$40 per 16 GB of LPDDR5X or DDR4 a year ago. Even in the absolute worst case of them paying 3x more today, that'd be $80 more per 16 GB.

The above is the extreme upper bounds too. Some commentary out of Korea has suggested that Apple agreed to a 100% increase in Samsung LPDDR5X for the iPhone 17. So that's double (i.e. ~$40 increase per 16 GB), not triple. I'm surprised that more news outlets haven't held Apple to account on this.
 
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Surprised the phones aren’t forecast to raise even higher. If there’s one product I would think they could get away with price hikes on it would be iPhone. After all, a good portion of buyers simply pay for them monthly on their cell plans over 3 years. The price is kind of softened by people justifying it as just another 20-30 bucks on their monthly plan.
 
It will be funny if come September, we continue to get reports of long lines and iPhones being out of stock and realise that the price hikes have done nothing to blunt demand for them. 🙃
 
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