They TOLD people there would be a big announcement. Why are we being unreasonable in expecting a big announcement?
I can appreciate that bug fixes are good, but when the new firmware is 2.x instead of 2.0.x, we aren't being unreasonable in expecting something more than bug fixes. I'm holding out hope that there will be more in 2.1 than he mentioned, especially since it was an iPod event, after all.
Can anyone prove that Apple actually TOLD anyone that it was a huge deal? Didn't we hear these rumblings through the same rumor channels that told us that there would be turn-by-turn GPS and push notifications in the iPhone 2.1 update? Again, the only expectations were set by rumors and hearsay. THAT is why it was unreasonable for you to expect a big announcement.
Besides, just because the iPod touch and iPod nano announcements weren't big news to you, doesn't mean that it wasn't a big announcement in a general sense to Apple's business. Refreshing their offerings with new form factors, new interface revisions, and new software features is what keeps the general public (not the geeks and hardcore Mac/iPhone users who frequent these forums) coming back and buying new iPods even though they sell record numbers of them every quarter and it seems as if EVERYONE has an iPod. Plus, how else will they get the Apple-addicts on this site to continually go out and by new i-Products regardless of how many functioning ones they already own?
As far as the 2.1 iPhone update being a 2.X not a 2.0.X, who said that the 2.X increments HAD to be new features, not bug fixes? I'm pretty sure that the last time Apple added significant new features to the iPhone software was the 1.X.X line to the 2.0 upgrade. The fixes in 2.1 ARE much more significant compared to the 2.0.2, 2.0.1 updates, just in the fact that they have specified the IMPROVEMENTS this time. Like many others have so sanely noted, there are 21 days left in September, so don't get your panties in a bunch because you don't have cut-and-paste or push notifications yet. Oh, and one other thing... the update is FREE. What number they assign the software revision is so inconsequential in the grand scheme of things. They could call it 2.faster.longer.harder and it still updates they what they say it does. It'd be one thing if they were charging you for the update, but they're not. So on Friday, download it and hopefully enjoy the elimination of problems that a good majority of people here have complained about constantly for the last 2 months. If they had introduced 2.1 with all the new features that you were looking for, but the same connection, back-up time, battery life and app crashing problems still persisted, you'd all be whining and bitching that Apple has really screwed the pooch by introducing new features and not fixing all the existing problems. Talk about damned of you do, damned if you don't.
Some people compare the software numbering to OSX, saying how well new features are 10.X, and fixes are 10.X.X, so the iPhone software shouls hold the same pattern--not true. considering that the 10 part of the number is really just the name of the software, since they plan on using it for 10 years, the .X updates are really equivalent to the whole number updates (1.0 to 2.0) for the iPhone, while the 10.X.X updates are equivalent to the 2.X.X updates on iPhone. The iPhone just evolves quicker because the product has to change much much more frequently than a computer OS has to in order to stay fresh in the market. You don't hear people complaining 2 months after a release of a new version of OSX that they want new features no and not in 18 months. Different markets, different revision schedules/numbering systems.
I just don't get why people EXPECT things when Apple itself NEVER EVER EVER guarantees anything. I'm not going hardcore fanboy here, it's just something called reality. Sure, I love Apple, they make some pretty cool consumer electronics, but that's all it is- consumer electronics. Some people here act as if Apple is a family member that somehow owes it to you to continuously live up to the rumors and hype that the public creates, just because you buy their products over and over again.