I would give Apple and AT&T a pass if this were the first big launch they'd done together. . .but what is this. . .number five?
I'm amazed at the number of people saying "don't take it personally." As for me, I take it personally when the CEO of a company spends almost two hours hopping around on stage praising a new product and then clearly doesn't shell out the backend resources necessary to adequately meet the demand. It's about providing customer service. Apple is not new to these launches (nor is AT&T), but I certainly expect better customer service from Apple than I've seen this morning. I've seen Apple's servers tossing out error messages all morning long before customer validation begins.
I know Apple doesn't run AT&T, but I have a feeling that they carry some clout especially where AT&T is involved so critically in the launch of one of Apple's flagship products. Did Apple really expect anything less than full-throttle enthusiasm from consumers after Steve dedicated a nearly two hour keynote almost entirely to this one product?
As someone who has been in the technical support industry for 15 years, I feel for the customer service folks at both Apple and AT&T right now. Unfortunately, they are (as I have been several times) caught in the crosshairs of a frustrated customer base because of poor management decisions that focused so heavily on marketing that they neglected the need to provide the backend infrastructure necessary to meet the demand generated from all the great marketing.