Both Apple and ATT are down. When I worked at consumer companies like Virgin Mobile USA.we spent months planning for Christmas. We screwed up the first couple of times but pretty much got it nailed by year 3 where we new our scaling points.
Apple and ATT need to do a much better job of being able to scale for these events. Just saying unusual load is really bad. I would have thought they would have tested the pre-order process and have it throttled so once load passes a certain point you are rejected. Come on folks was no one awake during the scalability 101 talk.
They did. They had some guy in a bar give it a try. Since it worked he went back to having a few more beers. It is unfortunate though, he left his iPad on a bar-stool when he left.