Well, this worked for me! After trying several times via Apple's website and getting errors, I just downloaded this app to my iPhone and it went through pretty quickly. It didn't ask me what data or messaging plan I wanted, though--I'm assuming that will happen in-store. Got a confirmation e-mail from Apple as well. The price in the e-mail said $699, but I'm also assuming that it will be reduced to $299 once I get set up. Fingers crossed......
+1 Same for me! It didn't work on the App until just a few minutes ago. Got one ordered for both me and the wife! My price said $299 on the reservation but the email said $699. I assume that's for tax purposes and the price will get fixed at the store! Finally!