I can see what you mean. Marketing is never ever logical as far as I can tell. I see the original iPhone as their "pilot" so to speak and the pairing of an original model and a S model after the 3G/S as the starting point.Wait, now you're saying the next iPhone will be iPhone 5 ? See how this doesn't make sense anymore ? Which of the 5 models we've had up to now doesn't count as a model so that the iPhone 4 is the 4th and the iPhone 5 will be the 5th ? Is the iPhone 4S only the 4.5th model ? Do we not count the 3GS ?
Doesn't. Make. Sense.
Sorry, I'm a logical person and I'm a bit ADHD about this stuff.
I think it'll be the iPhone 5 next unless iOS6 comes about much more quickly (this is unlikely though). Forget the version count! It'll keep you insane if you do
As expected, the surprise was no iPhone 5. Although, I can see why the wild expectations of a 4S and 5 wouldn't of made sense. That's simply shoot yourself in the foot and know how to dent your sales by running a new "lesser" edition along side the super brand new one. They've got their markets well sorted with this line up.
3GS = New emerging markets / Pay As You Go
4 (8GB) = Not so worried about the newest phone but wants an Apple product on a cheaper contract
4S = (As always) Die hard Apple fans and techies / Got plenty of money to splash on an expensive iPhone contract