I can see what you mean. Marketing is never ever logical as far as I can tell. I see the original iPhone as their "pilot" so to speak and the pairing of an original model and a S model after the 3G/S as the starting point.Wait, now you're saying the next iPhone will be iPhone 5 ? See how this doesn't make sense anymore ? Which of the 5 models we've had up to now doesn't count as a model so that the iPhone 4 is the 4th and the iPhone 5 will be the 5th ? Is the iPhone 4S only the 4.5th model ? Do we not count the 3GS ?
Doesn't. Make. Sense.
Sorry, I'm a logical person and I'm a bit ADHD about this stuff.
I think it'll be the iPhone 5 next unless iOS6 comes about much more quickly (this is unlikely though). Forget the version count! It'll keep you insane if you do 😉.
As expected, the surprise was no iPhone 5. Although, I can see why the wild expectations of a 4S and 5 wouldn't of made sense. That's simply shoot yourself in the foot and know how to dent your sales by running a new "lesser" edition along side the super brand new one. They've got their markets well sorted with this line up.
3GS = New emerging markets / Pay As You Go
4 (8GB) = Not so worried about the newest phone but wants an Apple product on a cheaper contract
4S = (As always) Die hard Apple fans and techies / Got plenty of money to splash on an expensive iPhone contract