I want a phone that WORKS, doesn't feel like junk, and doesn't cause me to worry about malware/etc when buying apps. I could care LESS about proc ghz or internal memory. That is about as relevant as "watts" when buying a stereo.
I'll be happily replacing my 3GS this Friday at 12:01 PDT...
3GS user here and honestly I could go another 6 months with my 3GS and it wouldn't kill me. The obsession with specs is a long standing one.
My car stereo is louder than yours
I've got more horsepower
My 65" HDTV crushes your 55"
In the end the rank and file consumer just wants something that will work. So they're not going to just talk about "speeds and feeds" they want to know about compatibility with their current ecosystem and find out how things can be improved (iCloud)
Apple's now about the integration. They've got app stores churning away and other software initiatives. The 4S isn't going to be slow but it also isn't going to try to horsepower the competition. What good is a faster phone ...if it's dead because the battery doesn't last long enough?