Here in Canada, at least my part of Canada, we use debit and credit card with the chip and very rarely use the magnetic strip.
Now, I've heard (heresay, I admit) that in the US, retailers are extremely reluctant to go that route because:
1) It costs money to change equipment
2) They would become responsible for fraud instead of banks
Not sure if this is true or not, but I see NFC as going the same way because of powerful lobbies...
I'm in Canada, they use pay pass which I think is NFC. The NFC is only for low dollar amounts which is covered by the cc company. It is relatively secure but because of the low dollar amounts its used for (eg buying some gum), it's more convenient. Chip is more secure but takes longer, have to remember PIN etc