They want a new phone they buy to have something 'WOW' about it that they can show to their friends to impress them in study hall.
Like,
'see? I can play a 3D movie and watch it in 3D right on the phone!'
or
'My processor has 16 cores! See this page here? See that number - 16? It's a lot higher than 2! It must mean this phone is awesome!'
or
'Look - I have NFC on my phone. Yep - you never heard of NFC before, but I have it, and I'll buy a slurpee at 7-11 with no cash, just my phone, someday. Then you'll think I'm awesome'
I just want a phone with the latest technologies, but not bleeding-edge doesn't quite work yet technology, that works better than Android.
This sounds awfully familiar when people were talking about phone screen sizes. No one needs more than a 3.5" screen.
Or something.