Last week I went to a nearby Apple Store thinking about just checking out the new IP 5S and 5C, and, unexpectedly, I came out with a new 5C in white. I had a while/silver IP 5 that I got on launch day last year so feature wise it is essentially the same phone. Aesthetic wise it's a different story. My first impression was that the phone looks thiner in real life than the promo pic from Apple. Some of my friends even thought it was thiner than the 5/5S. I think IP 5 and 5S do have a more "premium" look, but the design of 5C is more Apple-like, reminds me of my old IP 3G, iBook and iPod but with a 2013 design update. And like everyone on this post had mentioned, the feel of the phone is phenomenal and does not feel cheap even one bit.
Kudos to everyone, I have been reading this post since last week and it is refreshing to see all the positive contribution and feedback.
A couple follow-ups to previous posts:
1. Apple dock - I got the dock which I missed greatly when I had my IP 5. It is very very similar to the old dock Apple released before for IP 3 and 4. Some posts mentioned that the dock scratches the phone, but I have not experienced it. So far it works great.
2. SIM card tray - Mine is also misaligned a bit. I noticed when I was at the Apple store that all the display 5Cs (in all colors) had dirty SIM card tray around the edges. And mine is getting a bit dirty as well after a few days of use. However, you can just remove the tray and wipe it clean.