iPhone 6 and iPhone 6 Plus Sales Top Ten Million in Launch Weekend

[gnasher729]

I noticed Cook used the phrase "sell through" in the press release. So I would assume none of this 10 million is channel fill?

I wouldn't think that anyone has lots of iPhone 6 on their shelves, except for preordered phones waiting to be picked up. In a month or so you will have some amount of channel fill. ("Channel fill" meaning the normal amount of phones that a store wants to be able to serve all customers, unlike "Channel stuffing" meaning an unreasonable large number sent to the stores to be able to report artificially huge numbers).

How about filling your freaking iPhone 6 Plus orders for Americans instead of launching in more countries.

How about selling phones to everyone, not just self-centred Americans.

 

[Razeus]

How about filling your freaking iPhone 6 Plus orders for Americans instead of launching in more countries.

 

[MacDarcy]

9 million being sent back to China for resale.

Half the people I saw waiting on line for the iphone 6 outside the apple store here in NYC were Chinese. Just saying. I think you're right.

 

[peterlobl]

getting mine in usa -- early

How about filling your freaking iPhone 6 Plus orders for Americans instead of launching in more countries.

mine is coming tuesday... about a week early

 

[Trapezoid]

How about filling your freaking iPhone 6 Plus orders for Americans instead of launching in more countries.

Yeah I can't explain why they have no plans to do this!

 

[croooow]

As usual, I think this is limited by supply and not customer demand.

Oh, so you don't think they're counting all the orders that people are placing but haven't received yet? Or do you think people are not ordering just because of the long wait time?

I am sure they are counting all sales including those who ordered online and are now waiting "3-4 weeks" for their iPhone 6 Plus. If someone placed an order this weekend and Apple has their credit card info, it is a sale. Why not include them?

 

[QuiteSure]

Well - seems like the delays are not as bad as they sounded.

Mine was originally quoted (from ATT) to ship Oct 21-28 (pre-ordered at 3:05am EST) ... Just got the tracking number yesterday and it will arrive tomorrow at my house (a full month early)

Is this for the plus?

 

[rdlink]

Can you imagine the shape that the workers are in after this.

If you mean Apple employees at the stores, I was in the store on Saturday, buying an iPod Touch. The employees all seemed upbeat and smiling. The employee I worked with was almost giddy. He said it felt like Christmas to him, and that they really enjoyed this time of year.

I had walked by the store a few minutes before they opened, and there was a line formed outside. The employees were gathered in the store in a team meeting, laughing and clapping their hands. So it would seem to me that Apple has a way of keeping morale up and positive energy flowing during this push.

 

[croooow]

How about filling your freaking iPhone 6 Plus orders for Americans instead of launching in more countries.

Because they want to make people happy in other parts of the world, not only service the US?

(full disclosure: I am American)

 

[irnchriz]

Quite impressive considering that the iPhone 5S and 5C went on sale in China at the same time. They have topped the opening weekend without China this time.

 

[spider-neil]

3-4 week estimate for 6+. Deal with brining that down first.

 

[gnasher729]

I am sure they are counting all sales including those who ordered online and are now waiting "3-4 weeks" for their iPhone 6 Plus. If someone placed an order this weekend and Apple has their credit card info, it is a sale. Why not include them?

Because they are not sold. As long as you can go back to the website and cancel your order, it's not sold. Of course Apple could say for example "10 million preorders" if they have 10 million preorders, but not "10 million sold".

 

[FrankieTDouglas]

Nice. Now that they've already charged my credit card and counting me as a sale, I'd love it if they'd actually finish delivering the device, since it was due to arrive last Friday.

 

[uwdude]

Check your local Apple Store via app or web site time to time. I have ordered 6+ via VZW and was scheduled to delivered on10/14. But found out yesterday that my local Apple Store had one in stock and picked it up. Posting this from my new 6+!

This. I found one 1 1/2 hours away Saturday night for pickup Sunday morning. Granted I got very lucky, but it should become easier this week.

 

[Zxxv]

"The S5 shipped to retailers 10 million units in 25 days"

http://en.wikipedia.org/wiki/Samsung_Galaxy_S5#Sales

OK I know 10m is 6 and 6+ combined, but from the figures that come from Samsung I was always under the impression that iPhone and Galaxy were pretty much neck and neck?

Obviously not..

shipped to retailers is not the same as apple sold. Shupped to retailers means sat on the shelf no ones queuing at our doors to buy. Apple sales mean just that ... sold big difference. In fact huge difference.

 

[Vanilla Face]

Went through this thread and was surprised no one answered this: Does this include pre-orders?

 

[Michael Goff]

shipped to retailers is not the same as apple sold. Shupped to retailers means sat on the shelf no ones queuing at our doors to buy. Apple sales mean just that ... sold big difference. In fact huge difference.

Not always. Apple considers a sale to AT&T a sale just like everyone else does. Stop propagating this myth that Apple sales are always "in the hands of users".

 

[scat999999]

3-4 weeks for the 6+? The date I received yesterday was between 10/29-11/7. That's more like 6 weeks.

 

[Razeus]

Because they want to make people happy in other parts of the world, not only service the US?

(full disclosure: I am American)

They can do that once they make me happy. After all, I order BEFORE they did.

 

[Rogifan]

Grasping at straws, eh? No iPhone 6c? Nobody wants an iPhone 6c. If Apple learned anything from the 5C it's that people overwhelmingly prefer the nicer build quality and feel of the phones made with nicer materials. If someone wants a plastic phone there is always Samsung or Motorola. I will, however agree with you on the base storage. It should be 32GB, not 16.

While I preferred the look of the 5s, the 5c felt better in the hand. IMO the build quality on that phone was as good as the flagship model.

 

[ghostface147]

I thought there would have been more. Still, impressive.

 

[tito2020]

Canceling your order still counts in the inventory system so it counts as sale.

 

[Rogifan]

I wouldn't think that anyone has lots of iPhone 6 on their shelves, except for preordered phones waiting to be picked up. In a month or so you will have some amount of channel fill. ("Channel fill" meaning the normal amount of phones that a store wants to be able to serve all customers, unlike "Channel stuffing" meaning an unreasonable large number sent to the stores to be able to report artificially huge numbers).

I just thought it was interesting because I don't remember Apple using that phrase in press releases before which makes me wonder if there are really apples to apples comparisons that came be made (excluding China of course).

 

[shanson27]

It's a big dream for Samsung to sell ten Million phones only in a Weekend !

 

[Rogifan]

Not always. Apple considers a sale to AT&T a sale just like everyone else does. Stop propagating this myth that Apple sales are always "in the hands of users".

Except in this press release Cook specifically used the phrase "sell through". Sell in would include sales to resellers that might not be sold to consumers yet. Sell through means sales to end consumers.