Well that's just moronic thinking
Hmm! Kinda condescending, no?
Particularly to an exceptionally valid point that in the real world, the one driven by marketing messages, thinner is a FAR greater commodity than increased battery life.
Nobody in their right mind would deny that "The new iPhone 6, the thinnest smartphone in the world" is a more direct and impactful sell than "The new iPhone 6, 29% improved battery life over the previous model"
The fact if the matter is that people respond to immediate, tangible change. A phone that's thinner than all the others is something that can be proven instantly. "Check out my new iPhone - look how thin it is!" Battery life just isn't a 'cool' feature.
It's already been mentioned, but for 90% of people an iPhone 5 gets them through a day and then they charge it at night. Sure, every now and then it lets you down, but apple know the mass market and they know they'd rather have the 'thinnest' phone over the 'longest use on a single charge' phone.
Personally I was all pissed when Apple dropped the 17" MacBook Pro but the fact is, I get it. The mass market are cool with 15" laptops and it didn't make financial sense to keep them in the lineup.
Marketing does to a huge degree dictate how these things go down, and in this round I firmly believe it will be thin to win. Juice, will lose
