Does Apple think about women or girls?
I am wandering how many of them would like to have a phone as big as 4.7''? My wife is using 3.5'' phone and it is perfect for her. She will definitely not change it 4.7'' or even 4.0''.
This race for bigger screen is fine... but please keep the normal size (3.5'' was perfect) phone in the offer.
Another good point. I understand that Apple has a very broad customer base and that demands vary by country and region. This is potentially something that sells better with two or three types of customers: geeks in corduroy pants (who will stick to Android anyway), gamers and low-income bling-bling groups, and parts of Europe (where Apple or really anything American has a pretty bad rep at this point so mimicking Samsung won't help much). At the same type this approach will likely be disappointing to important markets like business users (grown user base in the US at least) and females (Apple's branding seems to work very well with this important customer base).
So strictly from a business standpoint I think this a bad move on Apple's part. It goes against established philosophy (form follows function for the most part), makes them go from leader to follower, and may put a dent into important/affluent customer groups.
So what's more important: keeping today's customers in the US happy or go after Europe and the emerging markets? They want to do both and they should but this is looking like a massive failure. If they decide to split the line into two different form factors then they should keep one small device for the established users.
The only thing that would keep me switching back to a non-Apple phone is the integration with other Apple devices. But how far does this forced loyalty go in the end? I feel that owing and using Apple devices is always a bit of a trade-off. You get nice and solid hardware, good customer service (at least here in the US, I hear that their CS in Europe is dismal), and a pretty solid OS with good integration. On the other hand you're always (still) dealing with lack of compatibility and adaptability to common (non-Apple) industry standards. If now they start putting out hardware that is more on the negative than positive side for many users than I could see some trouble ahead.
To be clear: if these projections for the iPhone 6 here had been my choices last year when I switched from Blackberry to the iPhone 5 I wouldn't have bought: another iPhone for my wife, two MacBook pro retina, and a desktop (with an iMac going to be added over the next few weeks). That's roughly $6500 that may have gone some place else. Think about that.