Here's the video that really did it for me (http://www.cnet.com/videos/jet-black-iphone-7-scratch-test/). She just slides it across the edge of a table and it looks bad afterwards. It gets even worse after it gets shaken in the bag of jingly things.
Here's another. I didn't get all the way through this one but all I needed to see was what the penny did and I new I wouldn't be able to handle it.
I'm sure there'll be plenty more vids, and probably some angry customers (Apple did warn us), in the coming days. I really wanted to like the Jet Black and probably will be jealous looking at the new ones (may even run by apple store today just to see). However, I want to be able to go without a case and not worry about it looking worn after only a few outings.
While it does appear that the JB model scratches easily, I knew what I was getting into when I ordered the iPhone 7 Plus (128GB) in Jet Black. I tend to baby my devices to a certain degree, but like I said, I knew what risks there could be with that configuration. I wasn't willing to settle, per se.
I was planning on using my clear case from my 6 Plus, but realized that the cut outs will be different. I mean, not too significant of a change, but enough for me to consider buying a case designed specifically for the iPhone 7 Plus.
So I ended up ordering a very inexpensive case from Amazon late Thursday night/Friday morning and that should arrive on Monday morning (even though the delivery confirmation says Sunday by 8:00pm via USPS, which doesn't deliver on Sundays).