iPhone is really behind in display specs. This never used to be a problem since publications and 2D graphics still look good on 1080p, but now we have VR. It's a whole new game. 1080p does not cut it with VR. Not when your eyes are an inch away from the display. This is why I believe that the iPhone 7 might represent the true end of the SJ era if they don't have their act together for the iPhone 7. Even if they match the specs of of other displays they are just playing catch up. The addition of the Flux feature in 9.3 is a good example of how they can no longer think for themselves. They really need to maximize GPU/Metal tech and release the iPhone 7 with the best display in the market.