Seriously, i was so hoping for something better this year. I'm currently on the jump on demand plan with t-mobile and i can easily upgrade but now i refuse to because of the way tim cook runs the company. Tim cook shouldn't be playing catch-up instead apple should be making the other company's play catch-up just like how they did in the past when Steve Jobs ran the company with their mac line... Instead Tim cook seems very content being in the re-view mirror of the competition. Samsung and other androids have had Wireless charging Water resistant SD card slots OLED screens 8 core processors Larger screens Stereo speakers (2 speakers) Camera Image stabilization Higher Mega Pixels Iphones have been behind for the last 2 years playing catch-up on these basic features and apple doesnt seem to want to change. It took 2 years after competitors for them to finally reach 32gb starter phones It 3 years after competitors before releasing an OLED screen (iPhone 7s or 8) It took 2 years after competitors increased there screen sizes to create the plus model It took 2 years after competitors to add water resistant Many years have passed and there still isn't an SD card slot It took 2 years after competitors they finally give the phone stereo speakers They are always behind in camera quality (No Raw format/lower Mega Pixels) They took years to finally implement image stabilization with the 6 plus (standard is still screwed out of this basic feature) Then to top it all off apple removed the headphone jack. I'm sure to some this is a non-issue but to many this is a big issue. If you have a nice pair of expensive headphones you now have to use a stupid adapter to listen to music which means that you now have a higher chance of breaking your charging port by using the adapter with headphones while its in your pocket. If you enjoy running and you want to get an arm band you now have to have the stupid adapter hanging off the bottom of the phone just to continue to use your expensive headphones while running. (beats for example) You can not charge and listen at the same time. Another big issue for some if your like me you use the headphone jack connected to your receiver to listen to Pandora or spotify while wanting to keep the phone fully charged without having to buy a newer receiver/dock or adapter. If your a heavy music listener and you dont own a newer car with wireless bluetooth setup you have to use the headphone adapter to listen to music in the car. This means that for long drives you will have to go without music just to charge your phone, or for short drives you will now leave your car with a low battery instead of a fully charged one. If your a business and you use the headphone jack to accept credit cards you might as well never upgrade or switch out to samsungs since it'll be very frustrating/annoying and look very unprofessional like to swipe your customers card through a dangling credit card dongle. The Sound quality of the wireless headphones are worse than the wired ones that came with all other head phones You now have to worry about charging your phone and airbuds separately and the airbuds only last 5 hour. So much for long trips without a charger. I really wanted to upgrade to the iphone 7 just like i really wanted to upgrade to the newest macbook pro 15, but yet again apple has pushed me away as a long time customer i cant help but feel like apple doesn't want us anymore. I ended up switching to windows 10 because i didnt want to buy a laptop computer that 450+ days outdated at full price. I dont want to buy a mac pro that hasn't been updated in 3 year and neither has the price, and now i dont want to buy an iphone 7 without outdated features that really should be the norm by now. I'm really starting to wonder who apple is now targeting as customers anymore because i really feel like apple is purposely pushing the people away who were originally came to apple because of there ability to be the best in the market and always aim to stay ahead of the competition. Honestly, I really feel like Tim Cook is hurting apple more than helping it. I really miss Steve jobs! I also wanted to add this quote to the first page for those who keep claiming that apple is faster than 8 cores. Its not about the speed, its about the efficiency and heat which is a huge deal in the cell phone community. Who wants to hold a hot phone to there ears and have to consistently recharge it.