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Sony releases a smartphone with a 4K screen, 23MP camera, Octa-Core processor and 2+ days battery life... and all Apple are concerned about is how thin they can get it??

Apple have lost their edge. They used to innovate, now they just release beautiful things.

Do you think that's all they're doing in the entire next year in the road to 7?
 
I would like thinner and smaller. I don't care about battery, it never runs out on me, i'm always near chargers at home, in the office, in the car, even walking around its easy enough to have a backup battery hidden in your bag which can charge your phone tens of times. Not sure why everyone has so many issues with battery unless they're all camping with no chance of reaching a charge for two days at a time...

Are you using El Cap on your rMB? If yes, how is it? :)
 
I heard the iPhone 8 is even thinner than the iPhone 7 and 7s. It probably has even better camera and won't stick out. Wait for it.

And the iPhone 10 is even better than 9 or 8, it can display 3D holographic projections. Battery technology is even better, but because it's so thin, it still only lasts a day, with minimum brightness, bluetooth and wifi off.

The iPhone 11 will be an implant, either in your forehead or right hand. And that no man might buy or sell, save he that had the mark, or the name of the...
 
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Don't you think a box-like design on a 4.7" and especially a 5.5" device would be a bit cumbersome? The curved edges help make the iPhone 6/6 Plus feel smaller and more manageable.
I actually think that if the current ip6 had square edges it would feel thinner. Another thing, something like 30% of the phone is blank space. They could make it much smaller and retain the screen size. If only we could see and touch Ive's mock ups, i always wonder what he knows that we don't because of those.
 
Have we reached the point where there's no room for real improvement or innovation left for the iPhone?

Force Touch for the 6S and 6S+, and then we're done?

I knew we would inevitably reach this point eventually, but I wasn't really expecting it for a few more years. I guess we should have known, though. The iPods went strong from 2001 to 2007, then they gave way to the iPhones. Now they're 8 years old... I wonder what Apple's next wonder product will be.

Car is going to take awhile... but I guess the TV and new Watch will arrive next year as people realize that there's nothing more to be done with the iPhone.
 
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Beautiful is debatable. That protruding camera lens and those plastic antennae lines are fugly.

Subjective; depends what perspective you look at iPhone from. I personally think that the antenna lines from the back perspective look utterly ridiculous, yet think they look good from side perspective.
 
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I want it so thin that it slips between the atoms in my pants pocket and only then will I be satisfied.
 
One day, in the not too distant future, Apple will reach the absolute physical limit whereby they simply cannot make the phone thinner, even leaving off the anodising. They know that day is coming soon, and it must be terrifying. I suppose when they hit that limit they may as well start adding back a few tenths of a millimetre and increase the battery capacity.
 
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Subjective; depends what perspective you look at iPhone from. I personally think that the antenna lines from the back perspective look utterly ridiculous, yet think they look good from side perspective.

Indeed. I'm partial to the glass panels used on the 5/5s myself. Those would've looked sweet on the 6 series.
 
it's going to be so thin...you can't even power it on because you'll break the button. It's going to so thin the phone will shatter by the weight of the wind.
 
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This sums it up:
New-Product-Ideas-Adoption-500x386.jpg
 
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Like you, I'm no expert at what makes this stuff work and what's better than what. I'm sure there are alternatives the offer equal or better quality, but it's really a big shift to make and it's somewhat resentful if the reason for the change is just because they want to shave off 0.5 mm off of a phone. What makes things even worse is that they'll bundle a new set of standard EarPods and sell a separate adapter for $19.99 knowing that pretty much EVERYTHING that the general consumer uses won't work.

It'd be really advantageous of Apple to include the adapter for the first generation because even the completely unaware user will know the "headphone jack" and when they grab their friends headphones or stereo and see that they can't plug it in, they'll be annoyed. I'd say that the 3.5mm jack is used more than USB for the general user.

Very optimistic of you to predict that Apple would charge only $19.99 for this adapter...!
 
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One of the biggest issues I see with the thinness craze goes hand in hand with the cloud craze. They keep shaving milimeters off and keep moving things like photos and music to the cloud.

You know what the cloud needs? Internet. You know what internet needs? Battery life.

They keep taking away our battery slightly, making the processor more effecient (which usually cancels out somewhat), and then the extra cloud features/necesseties drain the battery even more.

If you're going to keep going towards the cloud we NEED more battery life.
 
As long as battery life is on par or better than current iPhones, then they can make it as thin as they like.

I agree. The catch for me is that the 6 Plus on iOS 8.4 had an (almost) 2 day battery life with medium-heavy usage. I don't want Apple's 'on part' statistic to be:

"It has to last one full heavy usage day. So long as it meets that, make it as thin as you'd like."

I believe that's the case at Apple as evident by battery life stats since the 5. Even my old 4 could just about manage a full day with medium usage. Yes, the regular 6 has great battery life but it's nothing to get excited about -- we're still stuck charging our phones at the end of the day. The only reason I can confidently put my 6 Plus down for the night without charging it is that the bigger size meant bigger battery for the Apple engineers; I doubt they sat down with the intent of making a bigger iPhone for power users. No, 6 Plus advantages in the hardware department were co-incidental due to the bigger form factor (let's not get into the useless 'two-pane' features of the 6 Plus). What I want and what I think other MacRumors users want is for Apple to walk into the next gen phone meetings and say:

"Ok, instead of meeting a minimum battery life quota, let's talk about how to increase battery life with a noticeable improvement over the last generation. Let's set the bar for 2-day and 3-day battery life phones."

Notice how Apple hardly ever gives us a battery life version of those graphs they use for CPU/GPU performance? They always talk about how much faster the new A chip is compared to the last generation and the original iPhone. I think if Apple really wanted to, they could easily give us that next-gen standard for battery life so long as they set out to make battery a primary feature. Right now, battery life improvements are purely side effects of the A-series better power efficiency.

Please Apple, stop treating battery life as a evolutionary upgrade. The iPhone 7 is your opportunity to revolutionize battery life.
 
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