I completely agree and I think the whole "courage" thing would've been justified had Apple included wireless headphones in the iPhone 7's box. That would've been a true statement: "look we believe it's time to say goodbye to the jack. That's why we removed it and the iPhone comes bundled with AirPods, for we believe that the future of audio is wireless". That I would buy. But remove the jack, charge the same absurd amount of $ for it and then sell AirPods for another handful of $? Get the F out of here Phil
On top of that, like you've mentioned, they've made a mess of their ecosystem, which, in my opinion, has always been their stronghold. Everything complemented each other perfectly: Mac + +iPad + iPhone + display + AirPort etc. It all made sense and worked together well.
Now the iPhone comes with Lightining headphones that don't fit the Mac. You need a dongle. For freaking headphones! Maybe Schiller should've reversed his argument - the jack is ancient, but there is a reason it has prevailed in all areas of consumer electronics: it just works! Eureka!
I don't like to jump to conclusions, but
• the iPhone headphone situation
• the mess that is the Mac portfolio (MacBook + MacBook Pro without TouchBar + MacBook Pro with TouchBar - seriously? That's a naming convention? Why not call it MacBook Pro without TouchBar and 2 ports?)
• lack of Apple Display
• rumours of killing AirPort devices
• staled mac Mini and Pro
• the iPencil and Magic Mouse 2 charging solutions, which look like something a lousy PC vendor might have come up with.
All makes me question investing more money in Apple's devices. Simply because the Apple ecosystem loses what it once had and what was a benefit for me.
PS. Before anyone uses this argument: I know I can always go other manufacturers, but I like macOS and Apple's devices. That's why I give a damn and comment here