'iPhone 8' OLED Display Could Be Limited to 'Specialized' Edition, Analyst Speculates

[John Mcgregor]

You are referring to LED

ironically......just to keep it simple, you don't like your BLACK colours to be represented accurately. Cause Fact is that an LED black is fake.....and inaccurate. Hence why Plasma remained superior colour representation until the arrival of OLED.

Maybe i like my whites to be accurate.

 

[MH01]

Maybe i like my whites to be accurate.

he he fair enough

 

[44267547]

It's too early to get excited, or outraged, by the iPhone 8.

Exactly. Who knows what could change between now and then. My guess is the latter and everyone will be outraged by the iPhone 8. Probably starting with complaints about the memory and Ram.

 

[Tompkinson]

the only difference between the iphone and the plus model should be its size. i do not want a larger phone to have a better camera and or screen

Why?
It's fine that the larger phone has better and/or more features.
[doublepost=1471478502][/doublepost]

I understand having a better camera or a better battery due to the size but better display? What is the excuse?

It positions the larger model as a premium model.
More expensive and featuring more and better features.
[doublepost=1471478654][/doublepost]

Just....no. People have waited too long for this to just have to pay extra for some "specialized edition." All iPhones should have the same specs IMO, just different sizes.

Different specs at different costs is not a bad thing. Choice is often good.
[doublepost=1471478921][/doublepost]

The least they could have done is given a unique feature which was not in the plus models so that 4/4.7 inch iPhone users don't feel inferior.

You might feel inferior due to your make and model of mobile phone? That's worrying.

 

[MH01]

Exactly. Who knows what could change between now and then. My guess is the latter and everyone will be outraged by the iPhone 8. Probably starting with complaints about the memory and Ram.

I suspect, the awesomeness of the iPhone 8 will have a dependency on the success of the iPhone 7.

If the 7 is a flop compared to previous iPhones, apple will try harder with the 8 If the 7 is a great success, I can see the 8 being an evolutionary step.

 

[simonmet]

Apple is always greedy even in Steve jobs era, always. It does not change.
And the ultimate goal of every business is to squeeze every single dip from customers. They can use whatever they like, no matter the cost, to reach this goal. Business is destined to be greedy.
[doublepost=1471471682][/doublepost]Well. I will see.
OLED...are there enough other reasons convincing me to buy a new iPhone, and bite and swallow the lost of headphone jack? This one alone is not enough.
Business is destined to be greedy so why I am not acting greedier? Greedier than Apple. It is possible.

It's true there was an element of greed in the Steve Jobs era, but Steve Jobs also knew that to justify it you had to be the best. No compromises.

Steve Jobs' Apple was also driven by the knowledge that it had almost imploded and become bankrupt. We are way past that now. Apple is no longer the little guy up against big bad Microsoft. They have more money than they know what to do with so when they continually use these tactics that Jobs took a stand against it's right to call them out on it.

Apple is losing mind-share at an alarming rate and that's the hardest thing to earn and the easiest to lose.

 

[Shirasaki]

It's true there was an element of greed in the Steve Jobs era, but Steve Jobs also knew that to justify it you had to be the best. No compromises.

Steve Jobs' Apple was also driven by the knowledge that it had almost imploded and become bankrupt. We are way past that now. Apple is no longer the little guy up against big bad Microsoft. They have more money than they know what to do with so when they continually use these tactics that Jobs took a stand against it's right to call them out on it.

Apple is losing mind-share at an alarming rate and that's the hardest thing to earn and the easiest to lose.

Well, just curious.
Who will take place of Apple of Apple is gone?

 

[doelcm82]

Exactly. Who knows what could change between now and then. My guess is the latter and everyone will be outraged by the iPhone 8. Probably starting with complaints about the memory and Ram.

Not everyone will be outraged, but those who are outraged by one thing or another are more likely to post.
[doublepost=1471489964][/doublepost]

Well, just curious.
Who will take place of Apple of Apple is gone?

Apple will not be gone. Apple will be Coca-Cola. Plenty of loyal fans, but not as many who care one way or another about what the CEO says, doesn't say, wears, has for breakfast, or takes with him on trips.
[doublepost=1471490226][/doublepost]

It's true there was an element of greed in the Steve Jobs era, but Steve Jobs also knew that to justify it you had to be the best. No compromises.

There were many compromises. Somehow Jobs got people thinking there were none, but a smart phone without 3G? Without cut and paste? No apps? No front-facing camera? People who would never give Tim Cook a pass on anything remember Steve Jobs through rose-colored glasses.

 

[44267547]

Not everyone will be outraged, but those who are outraged by one thing or another are more likely to post.

I think when I stated outraged, I was more or less referring to the reactions on Macrumors. It's usually in a negative connotation.

 

[pat500000]

Speculation regarding the potential adoption of OLED displays by Apple continues to dominate major discussions with investors. The current speculation anticipates Apple's adoption of OLED displays in its iPhone in 2017 or 2018. We believe that Apple can adopt OLED displays sooner rather than later by pursuing a partial adoption and incorporating it in a specialized edition of a new iPhone version.


I don't know why, but this reminds me of Apple edition watch....

 

[mchammer187]

Wish they made a 4.7 that cost the same as 5.5 with better specs/features than the 5.5 inch

 

[Iroshan]

the only difference between the iphone and the plus model should be its size. i do not want a larger phone to have a better camera and or screen. further, what's taking them so long?

Why apple is so interested on charging so much for very standard things that the android manufacturers have been offering for a very long time?
I was hoping that the iphone 8 would be a great device at a reasonable price tag, but it's not gonna be so!
Pathetic!
[doublepost=1471503110][/doublepost]

Wish they made a 4.7 that cost the same as 5.5 with better specs/features than the 5.5 inch

mmmmmmmmmmmmmmm....... I think that's somt\ething that'll never happen!

 

[Neodym]

All iPhones should have the same specs IMO, just different sizes.

Didn't work with the iPad (mini vs. Air), wouldn't work with the iPhone. Thermal envelopes are different and different sizes are perceived by the (majority of) customer(s) as having to sit at different price points.

So you'd either have to cripple performance in the bigger housing or you'd need to ask the same price for both sizes - if not more for the smaller one, due to better components. Either way people would be crying out loud for feeling ripped off.

 

[Phoenixx]

I think I will stick to my plan of doing a full tech review for our household in September 2017. In the meantime, we have a full embargo on buying any more Apple products. To me, Apple really need to get back to what made them successful in the first place, which was producing well designed and RELIABLE products. The price gouging and the lowering of standards are getting tedious.

 

[Neodym]

Why apple is so interested on charging so much for very standard things that the android manufacturers have been offering for a very long time?

Perhaps because Apple is aiming for a near-100% solution, where Android manufacturers are more willing to accept certain compromises? One result is the difference in long-term-support for Apple and Android devices.

Besides: If Apple fails at anything, you can bet the sh*tstorm to be there within hours. Failures with Android devices are merely noticed. One reason why Apple is extremely conservative (now) when it comes to using new technologies. Component cost is another: Using last-generation tech is beneficial for a healthy margin.

I was hoping that the iphone 8 would be a great device at a reasonable price tag, but it's not gonna be so!
Pathetic!

How can you already judge a future device that's over a year away and where only a couple of shaky rumours are available as information sources regarding feature set and price points? *shakes head in disbelief*
[doublepost=1471505733][/doublepost]

I suspect, the awesomeness of the iPhone 8 will have a dependency on the success of the iPhone 7.

If the 7 is a flop compared to previous iPhones, apple will try harder with the 8 If the 7 is a great success, I can see the 8 being an evolutionary step.

With the production numbers we are talking about here, you need many months of advance planning for testing, component sourcing and production planning. The major design decisions for the iPhone 8 have been taken many months ago already.

There may be some months left for correctional changes, but the possibility of fundamental changes now - depending on the iPhone 7 success - is probably pretty marginal.

 

[BvizioN]

It positions the larger model as a premium model.
[doublepost=1471478654][/doublepost]

Which is exactly what puzzles me!! Why does it have to be large to be premium?

 

[Datalinks]

So basically iPhone 7 will be iPhone 6 without the antenna lines on the back and incremental hardware updates...good job Apple.

 

[frankgrimes]

Which is exactly what puzzles me!! Why does it have to be large to be premium?

Never understood that mindset. If someone wants a flagship phone in a smaller form factor why not deliver it with the same specs? Yeah the bigger phone needs to justify it's pricetag but that doesn't mean smaller flagships shouldn't have the same features.

 

[shanson27]

Damn Apple even cheap android phones have amoled screen. It makes me feel like a second class citizen!

 

[NT1440]

Apple are risking billions already by falling behind the pack. Granted it's only a rumour but the iPhone 7 hasn't even been released yet and already there are rumours saying that not only can't they release an OLED iPhone in 2016 but you'll be lucky to get one in 2017 and even if they do you'll have to buy the Plus size to get it!

Go ahead and ask anyone on the street with an iPhone if they are planning on not upgrading because of LCD vs. OLED, I'm sure you'll find one person who knows the difference amongst thousands who don't. Billions at stake, get real. Only tech nerds (myself included) care.

 

[kentsydney]

This is the phone I want, so I'll wait. My iPhone 6 will hold up another year.

I'm thinking the same thing.

I'm probably really really slow here but I've realised that the 7 is probably the 6 and 6 s just re skinned to keep it fresh for another year. So a stop gap model which won't have the usual 2 year replacement ( with s upgrade ) so they can mark the 10th anniversary with the all singing all dancing 8.

So the 7 is really the 6 s s - sorry if this has been said before but I've just twigged.

Just googled iPhone 7 stop gap model and see lots of articles saying this too- sorry I know this is old news- hence the distinct lack of excitement - maybe 8 will have the week lasting fuel cell battery ??

 

[NT1440]

How can it be vastly outstripped when there are no supply issues for CURRENT OLED phones on the markert?

Do you have any reference to back this up? Cause a quick Google search is not providing proof of this shortage
[doublepost=1471472375][/doublepost]

http://www.koreaherald.com/view.php?ud=20160808000656
http://appleinsider.com/articles/16...problems-for-manufacturing-could-impact-apple

And one of the gold standards in supply chain reporting, IHS:

http://blog.ihs.com/amoled-is-becom...y-business,-especially-the-smartphone-segment

"The supply of AMOLED displays is a growing concern. The key to producing an AMOLED display is not only the controllability of the equipment, but also process know-how. Each display maker develops its own specific know-how because many details in the AMOLED process are not standardized, unlike with TFT LCDs. This hampers newcomers from rapidly ramping up AMOLED panel capacity. With Apple possibly jumping into the OLED mix and new display suppliers still needing time to ramp up capacity, OLED panel supply might be very tight in the next few years"

 

[Bacillus]

Those gambling hunting cowboys (sorry I mean the logistics specialists...) that took and lost their multibillion chances with sapphire factories did not foresee this ?

 

[pratikindia]

Goodbye to simplicity forever! hello fragmentation! Apple, are we doing the best anymore??? Apple, are we proud anymore?

Steve Jobs on displays in 1998, the introduction of iMac:

"Let's go ahead and build in the best in every product. And let's have our display engineers engineer it. And it's gorgeous. It is an Apple quality display that we are very proud of."

18:26

​

Apple's simplicity died with Steve. Now we can expect only fragmentation.
[doublepost=1471522606][/doublepost]

Goodbye to simplicity forever! hello fragmentation! Apple, are we doing the best anymore??? Apple, are we proud anymore?

Apple's simplicity died with Steve. Now we can expect only fragmentation.

 

[ke-iron]

if those features, better camera and screen, were available on the standard size then i wouldn't complain. but if you want the better phone, you have to have a phone that's larger. the size does not inhibit the implementation of these features.

What is it that you people are not understanding? If Apple chooses to put a bigger and better screen along with other hardware in the "plus" version of their phone, they are well within their rights to do so. The word "plus" does not have to mean only bigger size. The definition of "plus" is addition or more. So if Apple wants to plus the screen size, plus the camera, plus everything else in their plus version of the phone I'd totally understand.

As for wanting the better phone or better standard sized phone, there will always be something better. If you really want the better standard sized phone that will be better than the plus version this fall, get the standard sized phone next year. It will no doubt be better than the plus version this year. But please stop complaining that Apple should make both phones equal in specs just so you can have the most powerful iPhone available in a smaller form.