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If it won't be an upgrade like the 7 was, with only a couple of improvements barely noticeable I'll buy the highest end version. If it will be like the 7, same design and just a few new things I'll pass this year for the first time since the iphone 3g. Apple has been too uninventive in the last upgrades, I bought the 6, 6s and 7, but could just as well just stayed at 6, I haven't really felt any improvements.
 
What 7S and 7S Plus? There have been NO rumours or leaks about those phones, every single one of them are what this site reports as iPhone 8 rumours.
At present all the rumours and leaks point to Apple launching just one phone model this year and that's the iPhone 8 in one size.

There are rumors of a 7S as its own model. Who knows if it will really happen, but there are rumors.

iPhone 7s Said to Keep Aluminum Design as iPhone 8 Gets Glass With Stainless Steel Frame

Possible Leak Suggests Next iPhone SE or iPhone 7s Could Have Strengthened Ion-X Glass Display
 
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Not really worth it is it? Based on your numbers that's a return of $2.50 per share or 1.6% per year return on your investment, excluding increases in the stock price.

There's far better things to invest money in.
Excluding the increases in stock price is sort of like complaining about spending $1000 on "a phone". Something that just makes phone calls. It deliberately ignores the big picture.

So far this year I've realized almost $25,000 in long-term gains on my AAPL stock. Even if I never invest in Apple again, I'm covered for iPhone upgrades every three years or so for the rest of my life. In other years, I've bought and sold AAPL and realized at least $100,000 in gains (more than I've spent or am likely to spend on all Apple products in my life).

I think I have my Tesla Model 3 covered with realized gains from TSLA.

I'm not the smartest investor by a long shot. Or the luckiest. But AAPL has been good for me.
 
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Your point of the iPhone being priced similarly to a MBA or MacBook is what it is because for a lot of people their iPhone IS their computer. And beyond that, it's also likely their only camera, their iPod, their digital wallet, etc.

Heck, I'm going to Europe for a week for work and I'm not bringing anything but my iPhone this time. Mostly this is driven by the fact that I won't be in an office at all and won't need or have the time to pull out my rMBP, let alone my iPad Air, but also because I don't want the hassle of having to check my bag if the gov't forces anything but phones into checked baggage. I'm actually a bit excited to travel sans the extra 4 lbs. of gear and if I have to generate a spreadsheet, document or presentation, at least I can still do that on my 6s+ (albeit painfully slowly).
If I was going to Europe from the US these days, I wouldn't take anything but a beater phone or a clean smart phone. Likely as not, your phone and/or laptop will be confiscated and/or inspected upon return through customs. I personally would take nothing, rent a phone and/or laptop while abroad, load needed stuff to a cloud service, and then return the rented devices. I can't do significant computer work on a phone. I find it too lacking in real estate. I would definitely need one for communication and photos (if I had no other camera).
 
With that much money, it would better make me coffee every morning... Honestly, no matter how impressive the features, I don't really need them. Few people do.
 
They do not THINK they beat the system..... they DO BEAT the system.
I would argue that suckers are the ones who think they are not paying the full amount just because they are paying monthly. Do your math and you will find they will end up paying more. Actually much more. It is a trick that network carriers have been using for over a decade and it does work.

I am paying the full amount of the phone over 24 months at zero percent interest on Verizon plan. The data component costs the same each month regardless of how I pay for the phone itself. Whether I give them my $849 in month one or if I pay over 24, I not paying more, in fact I am benefiting because I retain the use of that money instead of giving it to Verizon day one. This logic holds if, but only if, the interest rate is zero. Your plans may work differently where you live.
 
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I'm going to wait until there's an actual announcement from Apple before I let my blood pressure rise. And then I'll probably wait at least another year or more until my 6 + dies.
 
What i think people need to do is stop overreacting, if you can't afford to buy or don't want to spend that much money on the iPhone 8 that's fine Apple are rumoured to be releasing an iPhone 7s and 7s Plus so they are catering to those who don't want the iPhone 8. All this overreacting at a rumour that then leads to silly comments like "Tim Cook needs to go" or "Apple is doomed" is just nonsense, i can bet that Tim Cook is going no where, not only is Apple doing well profits wise but they are also on course to be the first TRILLION DOLLAR company.
I read a lot of assumptions in what I want or need and to be frank: Apple isn't the only company around anymore that provides reasonable design.

Whats more is that the further time progresses the less of the applications that you rely on actually are still going to be around or be Apple-ecosystem exclusives, Apple's own software, at least which I use, is either abandoned or I'm being pushed to strongly reconsider how much value there is in paying the Apple premium.

Oh don't you worry, there will be a yesteryear tech option for you for the old price.

Nice, covers the phone (got a new iPhone 6S Plus just this year btw), question is how long I will actually be willing to skate second grade Apple just to stay loyal.

As for the numbers, yeah sure, an upwards trend indicates a safe future and that a crash is impossible... Oh wait no. Not at all.

Either way, couldn't care less about which position Apple rides financially as long as I need them and they are up fine by me.

I'm not an investor shares-wise, but customer-wise. To be frank, the higher their margins and profits the more reason I have to be concerned. As a CUSTOMER. Not as a shareholder that I am not.

I cannot understand how that concept seems to not sink with some folks here.

Either way, it's not like I WANT to leave the ecosystem, it's just that instead of experiencing another Aperture moment but with more data, applications and workflows I'd rather slowly ride towards platform-independency.

If just due to the lost trust. (nothing that I enjoy mind you)

Glassed Silver:mac
 
The trade off for me is...Apple's ecosystem, fluidity with iOS, security and Continuous software updates, coupled with their customer service.

This is, for me at least, the primary selling point for Apple. In my opinion, Apple's hardware fell behind the competition several years ago.

Apple's after sales support beats everyone else hands down. No other tech company even comes close.

Apple's after sales support with its retail store model is so good in fact that Microsoft has attempted to copy it and to Microsoft's credit they have done a fairly decent job of getting it right. If you happen to live near one of Microsoft's retail stores they are worth checking out.
 
By "predicted" he means he wrote $999 on a watermelon half. Then $799 on a bag of dry dog food. Then released his Labrador to see which one she would go to and that one would be the winner.
I've always admired your imagery. This time, you hit it out of the park!
[doublepost=1494684029][/doublepost]
Either way, couldn't care less about which position Apple rides financially as long as I need them and they are up fine by me.

I'm not an investor shares-wise, but customer-wise. To be frank, the higher their margins and profits the more reason I have to be concerned. As a CUSTOMER. Not as a shareholder that I am not.
I've always wanted people I buy from to make money off of me and others. How much is a person to person thing, but any business that is losing money worries me, as it becomes concerning how they'll do in the long run.

Apple hasn't always been a cash cow, and I think, in a year, I'll divest myself of the stock I hold in them, and move it to something with better returns. The 400% I've earned is enough for now.
 
What rumor? If you are referring to that photo of a glass back, that has proven to be not legit. It was for another brand smartphone.

Damn, guess I'm screwed, no 'small' phone love for us then. I hoped for some development least, I saw some article recently that even just in the US market they're still selling 3 million a quarter so I'd hope Apple don't forget about the 4" market entirely. Not everyone wants to spend a grand on a phone :p
 
Holding on to my 7 Plus, 128GB until it dies.
I have a friend who recently upgraded from an iPhone 5 to an iPhone 6S Plus, 128GB. She paid around $700 for it. She's delighted with it, and can also use her nice headphones using its phone jack. Frankly, Apple would tempt me with this thing if it also had a phone jack. Apple, having committed to removing the jack with the 7, will stubbornly refuse to backtrack on that decision. They still retain a market for people who don't care about that; they've lost a large segment of people who do. It's a shame, since I like iOS, but I don't like it THAT much.
 
The reason why Apple can do this today is because no one, except the handful of suckers who buy unlocked at full retail and think they are beating the system, will see it as $1000. It is $49/mon for 12 months, then trade up and continue.

Why are they suckers? You also pay 600 dollars after 12 months and 1200 dollars after 24.
So whats the point? "Out of sight, out of mind"?
 
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Oh yeah tell me about it!!! IMO Apple needs to step up and stop (for example) Facebook pushing out 500mb updates to their largely web-driven app with little/no description of what is actually being done.

My internet is 1.6Mbps (that's the fastest available and I'm 10 minutes drive from the city centre of my country's capital city). Having 20+ 500Mb 'updates' many weeks is painful and (potentially) dangerous if any of those updates are security patches.

IMO we waste web data soooooo badly nowadays!!! Fast downloads coupled with almost infinitely large storage devices for consumer devices makes the web soooooo painful for anybody with internet slower than ~30Mbps symmetrical. IMO just because we CAN, doesn't mean we SHOULD be using such large apps! (Or like... 30MP photos from a phone camera... just... because...)

Don't update them until you get home. Mine is set to update on WiFi only. My data speeds can easily handle constant app updates, but there are so many that I just don't want to artificially throttle myself if by chance an app is downloading while I'm trying to pull data simultaneously from another task.

I agree with you though, Facebook in particular have very large updates, and changed their descriptions to fluff.
 
Anything less than 64GB is a waste of time as apps continue to be bloated messes done by kids who couldn't write slimmer code if you threatened to pour hot lead up their bum.
Holy so much this. Why does any email app need to be 250mb?
 
Even if it looks this cool and has the fingerprint under the display, I'm going for the updated 7s at the normal prices and regular bezels.

Actually Apple is counting on this - they only ordered a fraction of their normal iPhone demand with the new displays...they quite literally need to tamp demand down because Samsung would only sell them so many displays. Guessing this will become the normal phone at the normal price in fall 2018 (if Apple can get Samsung to make enough displays...the limitation this year), but we'll see.
 
The reason why Apple can do this today is because no one, except the handful of suckers who buy unlocked at full retail and think they are beating the system, will see it as $1000. It is $49/mon for 12 months, then trade up and continue.
The real suckers are those who upgrade their phone every year even though the old one is still doing its job perfectly fine. :p

Seriously, phones aren't exciting anymore. It's been years since the last really useful innovation. From what is known so far, I see no reason to upgrade whatsoever.
 
I'll be milking this 6S for a long time to come. Pricing is getting insane.
I may actually upgrade my 6+ to a 6S+ if they're available over the next year. It offers significant improvement over the 6+, retains the phone jack, and is becoming something of a bargain. It's the last iPhone by Apple which I find very appealing at price point. Since I put a new battery into my 6+ six months ago, I'll probably wait until a year from now and pray the 6S+ will still be available.
 
I am paying the full amount of the phone over 24 months at zero percent interest on Verizon plan. The data component costs the same each month regardless of how I pay for the phone itself. Whether I give them my $849 in month one or if I pay over 24, I not paying more, in fact I am benefiting because I retain the use of that money instead of giving it to Verizon day one. This logic holds if, but only if, the interest rate is zero. Your plans may work differently where you live.

I don't know how it works with US carriers. Here in UK, O2 of example when yo get a phone on contract have a payment plan for your phone and tariff plan. The phone plan total exceeds the actual cost of the phone. I do not bother anymore with these. Have a standard tariff and get new phone by paying free interest through PayPal credit. % interest works great for me.
 
I would argue that suckers are the ones who think they are not paying the full amount just because they are paying monthly. Do your math and you will find they will end up paying more. Actually much more. It is a trick that network carriers have been using for over a decade and it does work.
Yep. It's a bit unfair to blame it on the carriers though. The real beneficiaries of the subsidy scheme were always the device manufacturers such as Apple. The carriers got blamed for their expensive plans, but in part that was because of the baked in device payments. Now people are seeing in black & white how much they are actually paying for the device, and promptly the upgrade intervals are getting longer. I think the increased price transparency is overall a good thing for consumers.
 
The real suckers are those who upgrade their phone every year even though the old one is still doing its job perfectly fine. :p

Seriously, phones aren't exciting anymore. It's been years since the last really useful innovation. From what is known so far, I see no reason to upgrade whatsoever.

Better cameras are pretty darn useful. And the portrait mode on the 7 plus seems nice, as is, I would expect, the zoom feature. I don't want a phone that large, so I'm not tempted. But if they can put that camera in a phone the same size as my 6s I will be very happy with it.

Also I really like touch ID and Apple Pay. But those were both a few years ago.
 
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