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The high price provides room for heavy discounting once the initial demand subsides.

It's all about matching supply to demand. Apple has priced past phones too low at launch leading to long lines at stores, long waits once initial stock sells out, scalpers worsening the situation whilst pocketing handsome profits at the expense of Apple's regular customers.

Wait a few months and you'll get $200-250 off at resellers (but not at the Apple Store, obviously). A few more months and it'll be $300 off.

Patience.

Where? Where has this ever happened? The only time I have seen a great discount was at a provider and only if I traded in a smart phone that was 2 years or less in age. You will never see these discounts at APPLE, NEVER. As for Walmart, BestBuy, etc, there is always a catch. So, your really not getting it for that much off. As for "Patience" as you put it, here we sit, 4 or so months from the announcement of the next installment of the iPhone, yet, the prices are exactly the same, EVERYWHERE you look for the 7/7+. The only deals you can get is Buy 1 Get 1...(they will give you 24 equal payments back to you until the phone is paid off).

Also, you actually believe the 7+ and all previous iPhones were priced too low? What are you smoking, please share it with everyone else. The reason Apple has long lines is because of all the HYPE & more importantly, they never have enough iPhones, plain and simple.
 
That price would be more palatable if Apple wowed us with some great new innovative features. And not ones that have been available on Samsung, LG, or Goggle phones for the last two years.

Any rumors about some new features?
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WTF are you talking about? When was the last time you did the math? It hasn't made sense to buy full retail in years.

Renting/leasing a phone is a tax on people who didn't pay attention in math class.
 
Unlocked iPhone $649.
iPhone Upgrade Program - $32.41/month - $388.92/year

At the end of 12 months, you trade in your iPhone, get nothing, and keep paying $32.41/month. So now you're up to $777.84 after two years.

When you own the phone, you sell it after 12 months for $400+, buy another one for $650, and sell it at the end of the 12 months again for another $400+.

So I have paid $500 (probably less) for 2 years of having the newest phone. You have paid $274 more than me.

How are you coming out ahead? How could you possibly think that an upgrade plan would be a better deal financially? You know the companies offer those programs to make money, right?
Excellent analysis and fact!!
 
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Yeah... I think if you can take advantage of 0% interest... do it.

Smartphones are one of the few expensive electronic devices that can be purchased that way.

A $1,000 phone would be $42 a month on top of the monthly cell phone service you already need and pay for.

But a $1,000 laptop... you need the $1,000 all at once before you can walk out of the store with it. Or $1,000 camera... or whatever.

I say... take the lower monthly payments for a phone from your carrier... and save the big chunks of money for buying other things.

The iPhone is either purchased in total up-front or on a payment plan that is actually just like a credit card. You still need to be approved for it. You still need to have a somewhat good credit rating for it. So in essence, you too can purchase that $1000 laptop on a payment plan just like the iPhone. I don't see the difference here.

In my view, forgo the financing and just pay for your cell bill. I can get a Moto Z Play phone for half the cost and be just as effective and happy.
 
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Keep in mind that most posters, probably including the one calling you a "sucker", are used to the US market. There you get a two year contract which pays for the phone. If they don't cancel the contract after two years, they continue paying the same money, effectively paying for a non-existing phone. Same plan in the UK, your payment goes down after 2 years if you keep your phone. If they buy a phone like you did, do they get a cheaper contract? No, they don't. They call you a sucker, but get ripped off by the US phone companies.

In the UK, your phone will be a bit more expensive because of 20% VAT (and the pound is awfully low at the moment which doesn't help), but the actual phone plans are extremely cheap compared to the USA.

US provider subsidies are almost non-existent anymore. So, someone bringing their phone to one of these providers vs someone who purchases a phone from the provider will pay the same for service. They just choose to have an interest free loan to payoff the phone (18, 24, 30 months, etc). Once that term is completed, they stop paying for the phone payment. So, I am not sure that's why they are calling him/her a sucker....but I could be wrong
 
Unlocked iPhone $649.
iPhone Upgrade Program - $32.41/month - $388.92/year

At the end of 12 months, you trade in your iPhone, get nothing, and keep paying $32.41/month. So now you're up to $777.84 after two years.

When you own the phone, you sell it after 12 months for $400+, buy another one for $650, and sell it at the end of the 12 months again for another $400+.

So I have paid $500 (probably less) for 2 years of having the newest phone. You have paid $274 more than me.

How are you coming out ahead? How could you possibly think that an upgrade plan would be a better deal financially? You know the companies offer those programs to make money, right?
Because you're wrong. Your numbers are a complete falsehood. I would know.

Full Retail 256 GB 7 Plus = $969+tax.

AT&T Installment Plan = $48/mon.

After 12 months I have paid $576 and trade in the phone hassle free for a new model.

I've also saved an additional $300 on service over the 12 months ($40/mon vs. $15/mon device fee) compared to cost of using the exact same phone on the same AT&T plan.

If you were to attempt to sell your full retail unlocked phone in order to upgrade at the 12 month mark, you wouldn't even come close to recouping the costs that I have compared to your uninformed decision.

If you really need an unlocked phone for switching carriers, as some people do, then its a perfectly legitimate decision. But don't pretend like it is cheaper than the leasing options because its not even close.
 
Should at least be $2000.00 - $2400.00 (US) as a starting price. It already has mass appeal so sell it like it is - as a premium luxury phone. Include 50GB of iCloud storage and a 2 year AppleCare and offer a deal for an additional $299 for a third year of AppleCare and another 50GB iCloud storage on top of that. Bam! Instant China sales! /s

What exactly makes the iPhone a "PREMIUM LUXURY PHONE" compared to the other smart phones out there? Oh, the Apple LOGO on the back? Oh, the missing headphone jack? Oh, the proprietary connector? Is it that only make so many? Please explain what is so Luxurious about the iPhone.
 
I've also saved an additional $300 on service over the 12 months ($40/mon vs. $15/mon device fee) compared to cost of using the exact same phone on the same AT&T plan.

This is 100% false. That is the 2 year contract vs. unlocked/payment plan rate.

And my numbers were accurate, I could do the same thing with an iPhone 7+ price but I won't bother because the truth is lost on you. Keep overpaying for a slight convenience. The cell phone sales people thank you.
 
The iPhone is either purchased in total up-front or on a payment plan that is actually just like a credit card. You still need to be approved for it. You still need to have a somewhat good credit rating for it. So in essence, you too can purchase that $1000 laptop on a payment plan just like the iPhone. I don't see the difference here.

In my view, forgo the financing and just pay for your cell bill. I can get a Moto Z Play phone for half the cost and be just as effective and happy.
Show me where Apple or DELL, or any other computer manufacture are giving you a 24 month interest free as a standard for buying a computer and I will agree with you. However, it's is almost common place at every provider to offer 18, 24, 30 month interest free financing of the iPhone. In either case, you have to have good credit to get either one. However, with the iPhone, it's FREE money, vs with a computer, if you finance with any of those manufactures, could be paying 16%-25% interest (no so free) There is a big difference.
 
Yeah. I bet you buy cars too. Single worst investment on the face of the planet.

Oh my. You lease cars too? Hilarious. If that and leasing phones is what you prefer, then go for it. It's very convenient and you always get the newest stuff.

But don't lie to the rest of us and tell us it's the most cost effective. I have wasted more time than I care to admit with Excel making these exact comparisons trying to justify a lease.

Also, please don't call buying a car an investment because it's not.
 
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The iPhone is either purchased in total up-front or on a payment plan that is actually just like a credit card. You still need to be approved for it. You still need to have a somewhat good credit rating for it. So in essence, you too can purchase that $1000 laptop on a payment plan just like the iPhone. I don't see the difference here.

You're right. Companies like Apple and Dell can issue you a line of credit to buy computers. And yes... you need to have good credit. :)

Upon further thought... there have been payment plans for all sorts of things since commerce began. So I really don't see the problem people have with them.

One person can drop $1,000 on an iPhone all at once and just pay for their cellphone service every month.

Or another person can add $42 a month to their monthly cell phone bill that they have to pay anyway.

Both methods let you walk out of the door with a brand new phone and wireless service connected to it. Both methods are acceptable in this day and age.
 
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Oh my. You lease cars too? Hilarious. If that and leasing phones is what you prefer, then go for it. It's very convenient and you always get the newest stuff.

But don't lie to the rest of us and tell us it's the most cost effective. I have wasted more time than I care to admit with Excel making these exact comparisons trying to justify a lease.

Also, please don't call buying a car an investment because it's not.
There is a big difference in buy a $35K-$40K car, keeping it for one year and than expecting to get 75% back for it in a private sale (won't even come close to it in a dealer trade in) vs buying a $1000 iPhone and looking to get $750 back selling it on ebay to someone else. Besides, if you can just walk in with $35K or more to buy a car out right, then, my friend, you are probably a 1%. Also, for those of use that keep our phones for 2 years, getting an interest free loan is SMART money, because we could take that 1000 and put it in some kind of interest bearing account and actually come out ahead. But to each their own.
 
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There is a big difference in buy a $35K-$40K car, keeping it for one year and than expecting to get 75% back for it in a private sale (won't even come close to it in a dealer trade in) vs buying a $1000 iPhone and looking to get $750 back selling it on ebay to someone else. Besides, if you can just walk in with $35K or more to buy a car out right, then, my friend, you are probably a 1%. Also, for those of use that keep our phones for 2 years, getting an interest free loan is SMART money, because we could take that 1000 and put it in some kind of interest bearing account and actually come out ahead. But to each their own.

Let's not confuse the difference between a lease and financing. At the end of financing, you have something tangible. At the end of a lease, you have nothing. I won't get into why trading a car into a dealership is a bad idea.

AT&T Next or similar is a fine idea for people who want to pay for a phone over 18 or 24 months and own it when they are done with the payments. You're right, at 0% interest, it's actually smart.

I just laugh when people tell me the iPhone Upgrade plan or any phone lease plan is a good deal. It's not. It's a convenient deal. And when they say silly things like the math working out it makes it all the better.
 
Because you're wrong. Your numbers are a complete falsehood. I would know.

Full Retail 256 GB 7 Plus = $969+tax.

AT&T Installment Plan = $48/mon.

After 12 months I have paid $576 and trade in the phone hassle free for a new model.

I've also saved an additional $300 on service over the 12 months ($40/mon vs. $15/mon device fee) compared to cost of using the exact same phone on the same AT&T plan.

If you were to attempt to sell your full retail unlocked phone in order to upgrade at the 12 month mark, you wouldn't even come close to recouping the costs that I have compared to your uninformed decision.

If you really need an unlocked phone for switching carriers, as some people do, then its a perfectly legitimate decision. But don't pretend like it is cheaper than the leasing options because its not even close.

I hope readers or this forums are smart enough to not believe the above comments or any of his or her comments.
 
1) No, you are simply misinformed. Buying upfront ensures you will pay more per month than anyone for service. Carriers lower monthly device fees from avg. $40/mon to $15/mon for users on installment plans. Completely and totally false notion you are propagating.

2) Who wants to switch carriers all the time? That isn't a benefit.

3) This is totally illogical. Installments are $30-50 depending on the phone. If you're that strapped you shouldn't have spent $1000 on phone in one day either, eh?

4) Responsible credit activity is a positive force and people should seek it wherever possible.
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Again, you obviously haven't run the numbers in the last several years. None of what you say has been true for a long time now.
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None of this has been true for the last several years.

Sorry, but I have run the numbers on the iPhone 7 plus in the UK, and look each year at release time. So is true, has been true, and I expect will still be true for a long time.
 
Are people still talking about the headphone jack. The reality is that wireless head/earphones are the future, since owning the Airpods I haven't used or wanted to go back to the headphone jack. Most people that I've spoke to don't have a problem with it going away.

Shame your analog ears are not in the same future as your Airpods are!
 
How much will you pay up front though? its not going to be $0 + $49/month. its probably more like $300-$400 + $49/month

I have the 256GB 7+ ($969USD before tx) and my monthly is $40 with $0 down (had to pay the sales tax on the total device price which was ~$50USD) and I'm on the annual upgrade path. So $49 isn't an unreasonable guess for a $0 down payment on the $1k model.
 
I only disagree that buying a PC is necessarily a "downgrade." MacOS is really good. And things like the Magic Trackpad are the best in the field. If you need Logic or Final Cut, obviously it wouldn't be an option to use anything but a Mac, but you know that.

But Windows isn't the blue-screeney mess it once was. They halted the pranks like forcing users to use Windows 8. I think W10 is on the best trajectory MSoft could have taken from where they were. Point for Nadella.**

There are plenty of PCs that will let you do more, better, than equivalently priced Macs. Sorry to say.

**I still get BSODs on Windows of course. I still get kernel panics on Macs, too.

I used windows from 1995-2014 before finally getting a MacBook Pro and it's like parting the red sea. I have a family member who has a laptop with Windows 10 and using it is like trying to run with cinder blocks tied to my feet. The stability, response time and overall smoothness of a Mac is pure butter. It's such a wonderful experience. I don't know how anyone could ever go back.
 
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Actually we pay about 1/2 the cost of the phone over 12 months, then get a brand new model. Oh, and we pay less per month than you do for the plan itself, since carriers incentivize it.
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No need to rethink, the numbers don't lie. As I expected, all of the triggered unlock lovers haven't run the numbers themselves in the last few years. You cannot possibly come out "ahead" in any sense of the word by buying unlocked.
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Actually it looks like the unlockers that haven't done math in years. They think this is still 2009.

I'm still waiting to see this mythical math you're talking about. Under your plan, I get a new phone every 12 months and only pay < $600 into the system...every year forever.

But I don't want a new phone every year, so I buy one every three years and save $800 more than you do over the same period, about enough to pay for a new phone in cash.

Always having the latest is costly.
 
Let's not confuse the difference between a lease and financing. At the end of financing, you have something tangible. At the end of a lease, you have nothing.

AT&T Next or similar is a fine idea for people who want to pay for a phone over 18 or 24 months and own it when they are done with the payments. You're right, at 0% interest, it's actually smart. I just laugh when people tell me the iPhone Upgrade plan or any phone lease plan is a good deal. It's not. It's a convenient deal.

I agree, there is a difference between leasing and buying. Me, personally, want to be in a new car ever few years. So, Leasing actually saves me money. There is no way I am going to pay cash for a 35-40K car and to try and sell it after 2 years to only lose more money, I would rather take the convenience of leasing and not be hassled with all that.

As for AT&T Next or similar, if you don't plan on keeping your iPhone for 18-30 months, then yes, I will agree it's probably not the smartest path, but, I would guess, that for most of the people who do, like myself, it's a great deal.
 
Show me where Apple or DELL, or any other computer manufacture are giving you a 24 month interest free as a standard for buying a computer and I will agree with you. However, it's is almost common place at every provider to offer 18, 24, 30 month interest free financing of the iPhone. In either case, you have to have good credit to get either one. However, with the iPhone, it's FREE money, vs with a computer, if you finance with any of those manufactures, could be paying 16%-25% interest (no so free) There is a big difference.

Not disagreeing with this but the point was being made that who cares if the iPhone is $1000.00 when you can easily walk-out the door financing the purchase where as you couldn't do the same thing on a $1000.00 laptop or camera purchase since you had to drop $1000.00 right then and there so, raising the price was non-essential. I was interjecting that you can still do the same on a $1000.00 laptop purchase on a credit card.

The two are not different in the way they they are both on credit still making it affordable the day you walk-out with it. Sure, the iPhone may be interest free but that is not the point. It is the fact that you don't have to drop $1000 all at once up-front on the laptop making it just as affordable as the iPhone financing. Besides, I can still purchase things on my credit card at interest free up to 12 months and 10% thereafter. Just because you can't does not mean the other person can't.
 
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I used windows from 1995-2014 before finally getting a MacBook Pro and it's like parting the red sea. I have a family member who has a laptop with Windows 10 and using it is like trying to run with cinder blocks tied to my feet. The stability, response time and overall smoothness of a Mac is pure butter. It's such a wonderful experience. I don't know how anyone could ever go back.
I bet your MacBook Pro is also running an SSD where your windows machine is running a 5400RPM spinning HHD. If you were to spend $100-$200 on an SSD for that windows 10 laptop, to perform as good or better than the MacBook Pro and would have saved you $1000 as well. I have 2 dells throw away laptops ($500 each), that I bought a few years again. I replaced the HHD with a SSD, upgrade to Windows 10 and they fly. 10-12 seconds boot times and everything is smooth as glass.

It's so funny to hear people compare a windows laptop they probably paid $500-700 against a MPB in which they paid 1400 or more for. Just not the same.
 
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