iPhone 8 Predicted to Start at $850 to $900 for 64GB Model, $950 to $1,000 for 256GB Model

[recoil80]

Don't blame Apple for this, it's the consumer who's willing to pay this much for it.

So who is the idiot?

Spot on. As long as they sell millions of iPhones every year they can keep the price high.

And carriers give a great help, I bet they wouldn't sell so many iPhones if everyone had to pay them outright.
When the difference between an iPhone and an average Android phone is a few $ every month in your bill it is easy to forget about the price and go for the most expensive model, but if you have to pay 300/400 dollars more on a device you start looking for cheaper options.

 

[johngordon]

I understand laptops being expensive. I expect to keep mine for multiple years. But if smartphones are supposed to be upgraded once a year, these prices are too much.

Just because some people upgrade their phone every year, doesn't mean smartphones are supposed to be upgraded every year.

Or, if they are, says who? Maybe I'm a cheapskate, but I'm happy enough with the same phone for 3-4 years.

 

[StevieD100]

Now I care about having headphone jack back on the iPhone just as much I care having steam trains back on rails. It won't be too late before Samsung does it too. Leave the dinosaurs behind and move on.

Leave us Steam Fans out of this ok? The recent Plandampf on the Settle & Carlisle line was a great success.

As for the iPhone 8??? Meh. I'll spend my money on a new iMac at the end of the year. My ex pawn shop iPhone 6 is fine and does everthing I want from it.

However if Apple were really cunning, they'd know how much profit Samsung makes from the S8 and price the new phone so that it starts at the current price of the S8 less the profit. Samsung will have to reduce their price or stop making the phone.
Do the same with the Pixel and they will have the top end all to themselves.
Will they do this? Not a chance.

 

[fermat-au]

Yea, this is probably true. Though selling more phones also means potential to sell more services and get more people into the ecosystem to buy other Apple products.

Selling iPhones to more people will obviously increase revenue, services also increase ASP per iPhones user as, the user is paying Apple for a phone and services for that phone. More revenues per user.

this!

Apple die hard loyal group of consumers will buy every new iPhone, every single year.
They really don't care if the design is the same year after year, as long as there is a Apple logo on the back, then these specific group of consumers will buy it.
Just some small internal changes will go make this group consumers going wild 2.0-style.
Apple is fully aware of this, and handle accordingly to this (= prices going up insanely last few years)

Its a group of consumers who are made happy very easily when it comes to a release of a new iPhone.

Apple's marketing at full speed there!

Given people will only buy a new phone once a year (most people very two years or less) one way to increase revenue per user is increase the price of the iPhone, another way is to sell users more iPhone accessories. The Watch is an example here, a $300+ accessories to use with your $700+ phone.
Increasing the price of the iPhone, Watches, watch bands and even headphone, are all ways to increase revenue without increasing the user base.

 

[Pandaboats]

As someone who is heavily invested in their eco system; Apple can go and do one if they think I'm forking over near MacBook prices for a phone. I'll ride the 6s a little longer then.

 

[0098386]

Getting to the point now where I'm more interested to see how others copy this phone. I'm not paying Macbook prices for a phone when the competition are equal or surpassing. Ho hum.

 

[Dave245]

I'm willing to wait and see what is announced and the tech that is in the iPhone 8, near £1000 isn't much far off the price of the iPhone 7 Plus with 256GB. If the iPhone 8 is a major redesign with OLED, new features and 3D tech for the camera i'd be willing to get one, i paid £819 for the 128GB iPhone 7 Plus and it's a great phone with a brilliant camera that i use all the time, especially the depth effect which is just great.

 

[0098386]

As someone who is heavily invested in their eco system; Apple can go and do one if they think I'm forking over near MacBook prices for a phone. I'll ride the 6s a little longer then.

Heh, I'm a step behind with the plain old 6. I think part of the worry is how little phones are improving now, so folk like me are just sticking with older ones. By increasing the price they're covering for this situation.

It's like iPads. How can you improve on the iPad Pro line? It's going to be years until some new tech comes along that makes it a required update.

 

[blackcrayon]

As someone who is heavily invested in their eco system; Apple can go and do one if they think I'm forking over near MacBook prices for a phone. I'll ride the 6s a little longer then.

Even though, as the article states, people have already forked over near MacBook prices for the 7+ ?

~$1000 is a lot of money. The question is do you get $1000 a year (or two) of value out of your pocket computer / camera / communication device. I'd guess more people think they do than don't, and they won't be able to produce enough of them.

 

[maflynn]

That's still just crazy expensive. I wonder if people will be less likely to buy them even on an every other year cycle, never mind annually.

 

[BvizioN]

Leave us Steam Fans out of this ok?.

Oh, believe me. You are.

By the way, I am not saying that this is not frustrating for some, particularly the one who have heavily invested on stuff with the 3.5mm jack. All I am saying is that is is an old technology indeed and I am happy to see it going quickly rather then slowly (though the latter is much more likely) for a truly wireless. I have iPhone 6S, iPad pRO 9.7 and Macbook pro 2016 and I have not used the 3.5mm earpods not even once since I bought Airpods. I just find them to be truly awesome.

 

[TroyBoy30]

mine el still be free through work so no prob

 

[loekf]

Can MacRumors perhaps start quoting non US prices as well ? 900 USD plus 20% VAT is more than 1000, likely closer to 1100 euro in he EU, assuming dollar and Euro reach parity this year.

Ridiculous pricing if you ask me.

 

[Ramchi]

iPhone 7 Plus 128 GB is $1245 in India...

 

[3568378]

Word. Nothing wrong with the SE if you don't want to fit a tablet in your pocket. It would be nice if Apple refreshed it while keeping the form factor, but even then i wouldn't replace it unless it dies.

It's funny how we used to make fun of the Zack Morris phone because it was huge. I see more iPhone pluses out there than I can count and they are only one notch below the guy who uses his full size iPad as a camera at a theme park. Note to all: please don't be that guy.

 

[Scarpad]

I bought the 7 plus i have on the year turn in plan, but really if all the Iphone 8 gives you is a Curved borderless OLED screen and faster processsor, I might stay with the 7, I have a 256gb one and its a nice phone.

 

[racer1441]

Not worth it.

 

[AlphaGuitarist]

My 64GB 6s Plus was $850; I'd pay that amount for the iPhone 8 with the same amount of storage.

 

[Zorn]

This shouldn't come as a surprise to anyone. It always annoyed me a bit that the tech press was running with the whole "OMG, the new iPhone is going to be over $1000!!!!!" when it was pretty clear that would only be the case for the 256GB version of that phone. The 256GB version of the 7 Plus already costs $969.

If the base version of this new phone actually starts at 64GB (which, knowing Apple, I'm skeptical of) I think it would be sufficient for the vast majority of customers. Only those with massively huge media collections that have to be carried with them 24/7 would opt for a larger size than that.

 

[unobtainium]

Everyone who can't afford an "iPhone 8", which will probably be a lot of people.

People on a budget will presumably keep their older iPhone or buy an SE or an older model. The 7s will cost almost as much as the 8 but will be much less exciting..

 

[joeblow7777]

People on a budget will presumably keep their older iPhone or buy an SE or an older model. The 7s will cost almost as much as the 8 but will be much less exciting..

Perhaps, but I have a feeling that Apple will take this into consideration and do something to sweeten the deal. Maybe the rumours are true that the "8" won't be released until later. That way many impatient people who can't resist a new iPhone with go ahead and buy the "7s". Some will even still buy the "8" a few months later.

 

[recoil80]

People on a budget will presumably keep their older iPhone or buy an SE or an older model. The 7s will cost almost as much as the 8 but will be much less exciting..

This.
I have a 6s now. Why would I pay $800 to get a 7s with the same design, still with bezels, just for better specs?
Either I'd pay big money to get the 8 or I'd keep my 6s for another year.

 

[Phonzoxd]

As someone who is heavily invested in their eco system; Apple can go and do one if they think I'm forking over near MacBook prices for a phone. I'll ride the 6s a little longer then.

This makes no sense since if you don't buy this version of the iphone you will buy the next version at Macbook price regardless if you ride it out or not.

 

[BenTrovato]

This makes no sense since if you don't buy this version of the iphone you will buy the next version at Macbook price regardless if you ride it out or not.

Not really. If the iPhone 8 is a one thousand dollar device, I'm out. MBP goes for sale and I move on from Apple. Prices are crazy. Happy to be an investor (not for long) but as a consumer, these prices are stupid.

 

[UltimaKilo]

I bought the 7 plus i have on the year turn in plan, but really if all the Iphone 8 gives you is a Curved borderless OLED screen and faster processsor, I might stay with the 7, I have a 256gb one and its a nice phone.

I'm on this same boat. Seems like Apple is more likely to get me to upgrade with the iPhone 7S+ since I can care less about OLED and the lack of bezels and rather care more about a processor boost and maybe 4GB of RAM. If they improve the camera and battery life too, I'll be hard pressed not to jump into a new iPhone 7s+. I think my iPhone 7+ is beautiful.