I've been telling ^^ to everyone (friends, family, co-workers, etc) who ask me about info and release dates for well over a year (when I actually realized that 2017 would be the 10th anniversary edition). It just makes sense. If they don't call it that, I'm going to be overwhelmingly disappointed. This is the year to get out of the naming rut and make a badass phone with a badass name to go along with it. I mean, (this is a question to everyone, not just OP) when someone asks you what iPhone you have, don't you just wanna be able to say, "It's an 'X'"?