iPhone 8 Production Said to Drop Significantly Given Popularity of iPhone 8 Plus and iPhone X

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With fewer major selling points and given a consumer preference for the iPhone 8 Plus and iPhone X, Apple analyst Ming-Chi Kuo expects iPhone 8 production to see a 50-60 percent sequential decline this quarter.


In his latest research note for KGI Securities, obtained by MacRumors, Kuo said the lower-than-expected iPhone 8 demand could result in fewer orders for Apple supplier Pegatron, which assembles the iPhone 8 in Taiwan.
Pegatron -- iPhone 8 production to decline 50-60% QoQ in 1Q18F on lower-than-expected demand: With fewer major selling points and given a consumer preference for iPhone 8 Plus on a limited price gap, we expect iPhone 8 production orders to see 50-60% QoQ decline in 1Q18F, potentially shrinking Pegatron's utilization rate. But considering new iPhone orders may become more diverse (compared with a single model of iPhone 8 in 2H17), and assuming the new models will come with more compelling features than iPhone 8, we are positive on Pegatron's growth momentum in 2H18F.
Just this week, research firm Canalys said the iPhone 8 Plus outpaced the iPhone 8 last quarter with shipments of 6.3 million units versus 5.4 million units respectively. Canalys said the iPhone 8 Plus is the first Plus-sized iPhone to out-ship its smaller 4.7-inch sibling in a single quarter.

Apple doesn't disclose iPhone sales on a model-by-model basis, but chief executive Tim Cook said the iPhone 8 Plus has "gotten off to the fastest start of any Plus model," which came as "a bit of a surprise" to the company.

Kuo remains positive about iPhone X demand, and estimates production will rise 35-45 percent this quarter compared to last quarter, which should help to alleviate supply constraints heading into the holiday shopping season. The device still has a 3-4 week shipping delay online, with limited in-store availability.

Kuo said Apple's primary manufacturer Foxconn will convert its iPhone 8 Plus production lines into iPhone X lines in late 2017 to fulfill additional orders. Still, Apple is unlikely to achieve supply-demand balance until 2018.

Article Link: iPhone 8 Production Said to Drop Significantly Given Popularity of iPhone 8 Plus and iPhone X
 
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MH01

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Feb 11, 2008
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Not so sure . The X price point and moving away from touchid is not for everyone . The iPhone 8 is a very nice unit

Just can't see people deciding to get a X over the 8 all the sudden.... it's £300 more..... that is a very large amount .
 

Avieshek

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Dec 7, 2013
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Back to having one model only. One Size, One Storage, One Price.

Back to Steve Jobs' Simplification. The reality is the pricing than options withholding people, 2nd-hand or older models are bringing transparency to the very fact.
Bring back the 17" MacBook, price it same as the smaller screen sizes, than look at the response. iPad Air & iPad Pro-Pra-Pre-Pru is illogical nonsense for profitary greed. In addition, just have one storage tier but of maximum capacity affordable by the technological limitations of the time, ex- the Classic iPod is classic for a reason.
 
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iName

macrumors member
Jul 12, 2008
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As they should. Wouldn’t make sense for it be have the same production level as something much higher in demand.

Honestly if you’re in the market for the 8 save yourself the extra $120 and get a 7 instead. The differences are basically nonexistent.
 

iKnowMr.Jobs

macrumors 6502
Oct 17, 2010
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I don't think this was meant to state that 8 AND 8+ production will be reduced, just 8 vs 8+ given that most users are going for either 8+ or X and the standard 8 is declining.
I think the opposite is true. I think most people going for a “new” model (not and older one) are going to pick between the standard 8 or the X. The 8 Plus feels like a tease compared to the X especially given the how close in price they are. Weather you buy one or the other, you’re already spending over $1K. Wouldn’t you want the best thing possible for that price? I sure would. The 8 looks like a deal in comparison to the other two.
 
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Shalev

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Jul 18, 2015
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the iPhone X is the new normal small form factor, it literally replaced the need for the 4.7 size, when the x plus arrive the plus model will be on its way out as well... i only hope that the X sires will drop next year to 700-750 start but i doubt because the smartphone in general is becoming a PC device for a lot of people, mining that a 1000-1200 price tag is starting to sound Acceptable...

man.. apple know what their doing
 

Sedulous

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Dec 10, 2002
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Of course the product designed to upsell customers will be more popular. I bet with feature parity there would be a normal distribution across different models (if the only major difference were display size).
 

iapplelove

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Nov 22, 2011
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Not so sure . The X price point and moving away from touchid is not for everyone . The iPhone 8 is a very nice unit

Just can't see people deciding to get a X over the 8 all the sudden.... it's £300 more..... that is a very large amount .
Trust me, Face ID is everything Apple said it would be but better. No need to be afraid anymore lol
 

jhwalker

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May 31, 2011
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I think the opposite is true. I think most people going for a “new” model (not and older one) are going to pick between the standard 8 or the X. The 8 Plus feels like a tease compared to the X especially given the how close in price they are. Weather you buy one or the other, you’re already spending over $1K. Wouldn’t you want the best thing possible for that price? I sure would. The 8 looks like a deal in comparison to the other two.
You're missing the point that ALREADY there is the disparity; i.e., the 8s are selling MUCH less than the 8+ and the X. So this is really old news.