iPhone ad rapped as 'misleading'

However what you have to remember is that the ASA actually don't really have a clue about technology in this form, and it is highly unlikely that they have sought professional advice on the matter.

Isn't that point of these, why should a consumer have to seek professional advice prior to buying anything.
 
...in the UK we take honesty in advertising seriously and have a public body that take complaints seriously. Why, exactly, are those who try to protect less knowledgeable and perhaps more gullible consumers being attacked? We have manners and common decency here. Is that so offensive?

Here Here.

sears.d.charles said:
Damn British people dont no what their talking about..

What?! How can you say that?! Im sorry that we are honest, and trying to promote fair trade and decency, not a culture of - you said that you would pay me that five dollars back - i'm going to sue you for it...

I'm not saying that all people from the US are like that at all, but there are certain people on here who are setting you guys a poor example.

Im going off to make another cup of tea. :D
 
Ok what is the deal!! The iPhone is every part of the internet Flash and Java are add-ons.... That really pisses me off!:mad:Damn British people dont no what their talking about.. It was a really good AD to!! I say put it back on!!

Every now and then someone at Macrumors posts a little gem of wisdom…
The quote above is one of those keepers.

It seems as if some people just post while caught in a sugar rush to the brain after too many deep drinks at the Kool-Aid trough…
:p

Apple, Inc. play loose and fast with facts and statistics. They have been caught out.
Get over it… :rolleyes:
 
It isn't supposed to. It's to stop them making misleading claims in their adverts.

In my opinion, they're not misleading consumers. Rather, they're educating them as to what actually constitutes the web. Anything that has to go through a browser's plugin API, or through ActiveX, or Firefox's extension mechanism is not an actual web standard. Sure, some of them may be ubiquitous, but caveat emptor if you make something that depends on them.

Would a linux vendor be able to advertise that their OS supports the internet? Without being able to handle ActiveX, which many sites and web applications require? If they hold the iPhone to that standard, they'll also have to hold Linux to it.
 
Clearly nobody in this thread has actually watched the ad which was pulled, if you had, you would know that it depicts a first generation iPhone which is running a software version that isn't even the latest in the 1.x series - it hasn't shown for ages anyway - it took the ASA so long to rule against it, it is no longer shown anyway - which is why Apple probably doesn't care. The only ads that are shown in the UK are "Everyone" and "Hallway" - and it's been that way since the 3G was released, which was a while ago.

It doesn't matter where in the world you are, government programs just cannot seem to get anything done in a timely manner. Hmmmm...........:)
 
Isn't that point of these, why should a consumer have to seek professional advice prior to buying anything.

Correct it is the point of these, but in this case it is such a grey area (one of the grey areas such as www.which.com thrive off) that I doubt the ASA has sought advice in detail.

Have a look at this

http://www.asa.org.uk/asa/focus/issue/Computers+and+telecommunications.htm

I believe that it was more likely that competitors put in the complaints than consumers.

And if you look at this, you will see that the ASA actually ignored the independent advice that they sought

http://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=44891
 
Would a linux vendor be able to advertise that their OS supports the internet? Without being able to handle ActiveX, which many sites and web applications require? If they hold the iPhone to that standard, they'll also have to hold Linux to it.

Why bring up someone else, this is purely about Apple, and what Apple did wrong.

They only have to look into complaints raised
 
What?! How can you say that?! Im sorry that we are honest, and trying to promote fair trade and decency, not a culture of - you said that you would pay me that five dollars back - i'm going to sue you for it...

I'm not saying that all people from the US are like that at all, but there are certain people on here who are setting you guys a poor example.

Im going off to make another cup of tea. :D

Touche, and I agree.
 
From the ASA publication:

"The ASA noted that Java and Flash proprietary software was not enabled on the iPhone and understood that users would therefore be unable to access certain features on some websites or websites that relied solely on Flash or Java.

We noted Apple’s argument that the ad was about site availability rather than technical detail, but considered that the claims “You’ll never know which part of the internet you’ll need” and “all parts of the internet are on the iPhone” implied users would be able to access all websites and see them in their entirety.

We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website.

We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone."

I'm afraid I tend to agree
 
Why bring up someone else, this is purely about Apple, and what Apple did wrong.

What is a standard for "right" and "wrong" if it only applies to one vendor?

Anyway, I don't think that educating ignorant europeans is "wrong".
 
apple needs ao hard slap in the face
Even wwhen i writing this in notice ao bug in typing in the textbox-safari pushes the focus to the textbox starting at top every keypress
 
Why bring up someone else, this is purely about Apple, and what Apple did wrong.

They only have to look into complaints raised

You mean all 2 of the complaints raised. The issue under discussion is whether Apple did do anything wrong so of course it makes sense to bring up other operating systems as they relate to the web. The point here is how we define the web.

I'd hate to imagine that Microsoft could release an ad saying their operating system is the only one that can support the whole of the web which is a possible implication of this ruling. Although, of course, Apple could retaliate and come up with their own ActiveX equivalent.

This strikes me as similar to how car manufacturers give MPG stats based on ideal conditions that no-one experiences. Consumers are aware of this.

As a caveat, I do understand this ruling and agree that Apple did overcook the pie so to speak ... and other inappropriate metaphors :)
 
Phones That Support Flash

Here's a link from Adobe's site that lists all the phones that support flash and the list is very long.

http://www.adobe.com/mobile/supported_devices/handsets.html


The fact that Apple doesn't support it is a joke after this long and Steve needs to bite the bullet and realize everyone isn't going to make their sites with QuickTime.

I am on ESPN everyday and it's full of Flash and it really bothers me I have to use their Mobile version which is stripped down for Dumb Phones that doen't support a full browsing experience.
 
I like this ruling, too.....

I happen to AGREE that Apple had good reasons to keep Flash off the iPhone, and to a lesser extent, maybe Java too. But that's not the issue here.

The point is, advertising should make truthful claims, not false ones. Simply stating the phone can access "all parts of the Internet" is blatantly false, when I quite regularly find sites that can't show me the embedded videos because they're done in Flash, and so forth.

All Apple needs to do to correct this is add a small disclaimer someplace in the ad that qualifies the statement, or change the wording a little bit. Would it be SO bad to simply say "The iPhone lets you access MOST web pages just like you'd access them with your home computer." ... or something along those lines?


if you need flash that bad ( i couldn't careless). then use a real computer.
 
I don't like misleading ads either, but they are in our everyday life.
When you're at a Hamburger place next time, just look at the pictures of the different hamburgers they're pushing, and find just one/year that looks the same, or anything like, they one in the picture. Even my daughter told me when she was only 5, 'Daddy, don't you know they're never as good as the picture'.
So, is Apple really doing anything different?
And No, with the troubles with the iPhone Software crashes, and MobileMe loss of email, I certainly not an Apple Fanboy.
 
I don't like misleading ads either, but they are in our everyday life.
When you're at a Hamburger place next time, just look at the pictures of the different hamburgers they're pushing, and find just one/year that looks the same, or anything like, they one in the picture. Even my daughter told me when she was only 5, 'Daddy, don't you know they're never as good as the picture'.
So, is Apple really doing anything different?
And No, with the troubles with the iPhone Software crashes, and MobileMe loss of email, I certainly not an Apple Fanboy.

There's a big different with comparing the picture of a hamburger that has all the ingrediants advertised and the iPhone that can't access sites with flash and AVI.

It's a blatant lie.
 
I was trolling at that point. Perhaps you could explain what you meant to imply by your rhetorical question.

I am no longer taking part in this argument. You are obviously an immature, arrogant stupid american, the type who drives around in his red pickup whooping whilst waving his shotgun over his head, with no regard for anyone who lives overseas or who has differing opinions. You sir, are an idiot and your fellow countrymen should be ashamed of you.

<rant over>
 
There's a big different with comparing the picture of a hamburger that has all the ingrediants advertised and the iPhone that can't access sites with flash and AVI.

It's a blatant lie.

Perhaps, but not as big a lie as the tacit assumption that browser plugins are part of the web.
 
In my opinion, they're not misleading consumers. Rather, they're educating them as to what actually constitutes the web. Anything that has to go through a browser's plugin API, or through ActiveX, or Firefox's extension mechanism is not an actual web standard. Sure, some of them may be ubiquitous, but caveat emptor if you make something that depends on them.

Would a linux vendor be able to advertise that their OS supports the internet? Without being able to handle ActiveX, which many sites and web applications require? If they hold the iPhone to that standard, they'll also have to hold Linux to it.

If Linux claimed that in an advert and it wasn't true the advert should be banned. I've never seen one so not aware that they have.
 
Here's a link from Adobe's site that lists all the phones that support flash and the list is very long.

http://www.adobe.com/mobile/supported_devices/handsets.html


The fact that Apple doesn't support it is a joke after this long and Steve needs to bite the bullet and realize everyone isn't going to make their sites with QuickTime.

I am on ESPN everyday and it's full of Flash and it really bothers me I have to use their Mobile version which is stripped down for Dumb Phones that doen't support a full browsing experience.

So how does ESPN support its blind and disabled users. Looks like an ESPN issue to me.

A long list of phones that theoretically support Flash is not very helpful if on the whole these phones Web experience is useless anyway. For example, constant crashes etc.

You're very misinformed if you think that the decision not to support Flash is based on the fact that Apple want webmasters to use Quicktime instead - they are hardly overlapping technologies. Its much more likely to do with stability and battery life.
 
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