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I really appluad BBC act and i think apple should think before they say their products are perfect. They can just say they are better than pcs (only when they are) but not perfect, if you ask me.
Gawd,... talk about make false claims! You take the cake. Point me to one YouTube video where Apple hawks its wares as perfect. If you were an Ad, you'd've been yanked 2 seconds after posting.

King me.
 
So why is it wrong in this case but when Apple shows advertising saying that OS X is the best operating system that is alright? I mean OS X can't run programs or games that are made for PC's. So does that mean OS X isn't actually the best operating system in existence and that any ads saying so should be banned because it can't run the same apps as PC's?

Seems like this is just nitpicking to me when it could be enforced for just about all advertising.
 
Must go to work.

I admit that I did go off topic - but the state of the UK today is upsetting.

Yes, all countries are , sadly, based on lies and deceit - perhaps I am arguing about the scale of the operation, which appears to be less sinister in the backwoods of Canada.

I think Apple's ad wasnt meant to mislead - it is the ONLY phone that views the web as regular pages, so there is some room for interpretation here.

No Flash? Well, I hate Flash, so you can see my bias clearly.

Do I think that the ASA is a sop to the masses in the UK? Yes, I do.
The UK has had strict advertising rules for a long time, but they are now being, IMHO, misused by the Government of the day.

I would be happy to see Apple get slapped down if the same rules applied to election promises by the Government, for example.

Yes, I used to be a Brit, so I am not so far away from the UK as it might seem.

Emotional response about the UK and the madness going on over there? Yes, I plead guilty.

Good thread, I thought!

Have a great day everyone.
 
Yes, I am appalled every time I look at the old lady on my money, BUT, Canada is a Parliamentary Democracy, and the Queen of England is no longer the Head of State.

"Formally, Canada is a constitutional monarchy. The titular head [Chief of state] is the reigning monarch of the United Kingdom (locally called the king or queen of Canada)"

Who to trust?
Britannica or Elgruga. That's a toughie :)
 
Amazing......

Politics, rants and tears all over what? The ASA pulling a misleading advert about the beloved iPhone.....

Ask yourself, does it really affect YOU?
 
It should be up to the iPhone users to have java or flash on the iPhone or not. Apple Should at-least make it a option totally up to the user to have it installed or not or to disable it or have it enabled. while some people can live without it there is some that cant live without it. it does make it a inconvenience if you have to do something on the net that requires either java or flash and have no access to a real computer to do it.

not having either doesn't make the iPhone totally useless on the net but it can hold it back from using some content. i can see Apples stand and in not having it cause it can make it run unstable if it did have it, now what would make it more unbearable, having it all but runs unstable or not having it with no issues, its a trade off.
 
So why is it wrong in this case but when Apple shows advertising saying that OS X is the best operating system that is alright? I mean OS X can't run programs or games that are made for PC's. So does that mean OS X isn't actually the best operating system in existence and that any ads saying so should be banned because it can't run the same apps as PC's?

Seems like this is just nitpicking to me when it could be enforced for just about all advertising.

Apple saying the OSX is the best is subjective.
If I said a BMW is a luxary car that is subjective. If I said that a car could do 200 MPH but it had been limited to 150MPH that would be misleading
 
Yes. I have. I wrote a complaint about a PC World advert that claimed a P4 processor made the internet faster. The complaint was upheld and the advert was banned.

I am also waiting to see the 2x faster iPhone advert so I can cite a specific channel and time to write a complaint about that - because the on-screen demo during that advert suggests a rapidity and responsiveness that the iPhone simply does not have. Like the 'whole internet' claim - it's intentionally missleading and oversells the abilities of the device.

When I see ads about things I understand, that are intentionally missleading - I will write to the ASA. I hope that people who know about other product types will do the same. ******** marketting is wrong. Selling by lying is wrong.

Yes, but I find that 3G IS at least twice as fast as EDGE - and I can compare directly by switching off 3G and trying the same web page.

In fact, 3G seems about 5 times faster than EDGE (1G). I am on Rogers network in Vancouver BC.

Apple's ads are definitely speeded up, however - that seemed a bit unfair to me.
 
Er, sorry to rain on your parade, but it happens to be fact.

42 days detention - FACT.

I hate to p*ss on your parade, but it isn't law. In fact it's in the House of Lords, who will send it back to the Commons with the message to "think again."


Habeas Corpus - not a part of UK law anymore.

Once again, you're wrong.


English people have NO Charter of Rights, thats why they are always going to the European Courts.

I don't know about the "English people", but thankfully, us Welsh people have the European Charter of Human Rights.


English people are Subjects of the unelected Queen.

You do realise that Old 'Liz is the Monarch of Canada, don't you!


To surmise, the ASA would need for you change your "misleading" post before you could use as an advertisement! :p
 
Of course I can't watch the video on my iPhone... Since it doesn't have Flash. The UK ASA has a totally valid point. The iPhone itself is misleading. It can't do half of the stuff other smart phones were able to do for years now and Apple wants to call Flash a Third Party? Come on Flash is as part of the WWW as HTML is now. Since Apple can't make money off of Adobe Flash they choose not to use it. BS!
How about MobileMe's Push Email Misleading... They got to get their act together and start giving us what we want.
Look at the Samsung's Instinct Commercial. If it was on an unlocked network it would dethrone the iPhone in 5 minutes.
What's so hard about Real GPS, real Camera, Real Video and Real Internet with ALL plugins??? Everybody else is doing it.

The Samsung Instinct you can buy unlocked. It is rebranded though, a Samsung F700, but essentially the same phone.

I also take it that you've never been on Instinct forums? Apparently there's been about 10x the issues with the Instink than there has been with the iPhone.

Also, back on topic, let's just ban Flash and Java. That's my vote.
 
OR many sites are useless because they depend on extensions to HTML which users may or may not have installed. Flash deserves to die, and hopefully the iphone will help it on its way. Java, well the only sites I see that on are speed tests, and perhaps the occasionally upload helpers (not actually necessary for that either).

You should try surfing with Flash and Java turned off - you may be surprised at how few websites they're actually useful for (as opposed to used for displaying annoying ads). I hardly ever turn Flash on nowadays, the only thing I use it for is flash videos (which won't be necessary with HTML 5 and are a horrible kludge).
YOU ARE VERY CORRECT!!!!! See... here's a person that can see through the BS and I think it's great to NOT see some broads jugs jumping up and down on my iPhone when I browse.... People are just pissed that APPLE RULES!!!
About that king and queen thing... now that's misleading!!!! LOL!
 
Putting aside the fact that none of those have actual web browsers for a moment:

You do know that an iPhone Safari with Flash Lite 2.0 would not support ESPN.com or even YouTube, right?

It's years behind in framework.

Steve Jobs opinion aside, Adobe doesn't make a version of Flash that would actually do Mobile Safari, Opera Mini or Android browser any justice.

Then I guess I don't have the internet in my pocket if I can't access ESPN other than their scaled down Mobile Version.

Apple should have to change the commercials for the rest of the World as well if they are making the same FALSE claims.
 
I really think there is a cultural difference here. It seems as though in America people expect to be lied to. In Britain we don't, and infact expect to be protected against companies who would try to mislead. That is the point of haveing an advertising standards agency.

I think your observation is spot-on. In the US we are under a constant bombardment of misleading advertisements to the point where we're fairly jaded/suspicious of most claims made in ads these days. So many commercials have " * results not typical" flashed for a microsecond in a font size that would challenge the vision of most insects.

I don't really have any direct knowledge of the advertising standards in Britain, but from what I've gleaned from this thread and others in the past, it seems like they air on the side of the consumer over the company. This seems to foster an expectation among the British public that ads ought to be held to a very high standard.

Honestly, I like the way the British do it (even if I'm not sure I agree with their decision in this particular case). I handle the ads for our small office practice and I'm not really an expert/professional, but overcoming Americans' assumption that you're stretching the truth as far as you're legally able to do is one of our bigger challenges.
 
Pen Pusher at ASA said:
“Because the iPhone doesn't support Flash or Java, you couldn't really see the internet in its full glory"

I'm completely with Apple on this one.

Flash and Java aren't part of the standard internet, they examples of a company attempting to control the internet with their own non-standard technology.

As NO web browser on a phone has full flash (they all have flash light) and Java on the client side is rarely used, it goes to show how wonderfully out of touch the ASA are with what they are ruling on.
 
No, I'm not in the least bit upset. Long before the iPhone, I was hip to the distinction between open standards and proprietary plugins. I don't find the ad misleading in the least bit, and think that in order for one to perceive it as misleading one would need to be ignorant of the aforementioned distinction. And I don't mean "ignorant" in an insulting way, but in a dispassionate way: recognizing someone's lack of awareness or knowledge. That lack can be remedied. I'm not optimistic that it will, but I'm surely not upset about it, either. No need to project.

See there lies the problem, you are only thinking about yourself. There are plently of people who would have easily been misled by the ad.

They all think the internet is the web browser because that is all they know. They are not idiots as some have said, they are just not as knowledgeable as others in a particular area.
 
ASA is being a bit overly harsh. It's the price of not having Flash. It's a worthy stance. By java, do they mean javascript, or everything Java Sun related ?
Heck, it doesn't do Silverlight or AIR either...

They mean Java. It has the unfortunately named JavaScript. Yeah, it's a bit harsh. The ASA's goal is to reduce the half-truths and sensationalism in ads, which I fully support, but come one, there has to be worse ads out there.
 
I'm completely with Apple on this one.

Flash and Java aren't part of the standard internet, they examples of a company attempting to control the internet with their own non-standard technology.


You appear to have completely missed the point of the complaint and of why it was upheld.

"The ASA noted that Java and Flash proprietary software was not enabled on the iPhone and understood that users would therefore be unable to access certain features on some websites or websites that relied solely on Flash or Java. We noted Apples argument that the ad was about site availability rather than technical detail, but considered that the claims "You'll never know which part of the internet you'll need" and "all parts of the internet are on the iPhone" implied users would be able to access all websites and see them in their entirety. We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website. We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone."
 
See there lies the problem, you are only thinking about yourself. There are plently of people who would have easily been misled by the ad.

They all think the internet is the web browser because that is all they know. They are not idiots as some have said, they are just not as knowledgeable as others in a particular area.

Actually, totally the opposite I suspect. The major point of web standards is the consideration of users who don't have access to all the extended plugins of the web. For example, the blind or the disabled. Sites like ESPN (it seems) obviously didn't pay enough attention to these users, and now when able-bodied users are put in the position of not being able to use Flash or Java they are getting a small experience what this important demographic experience everyday. If your favourite site depends on Flash (unnecessarily so) then complain to them.

I'm aware that this is not necessarily totally relevant to the discussion at hand but if it leads to sites actually being aware of users who don't have Flash and by extension those who depend on a site accessibility this will have been a good thing.
 
Yes, I am appalled every time I look at the old lady on my money, BUT, Canada is a Parliamentary Democracy, and the Queen of England is no longer the Head of State.

Thanks to Trudeau we have a Charter of Rights and Freedoms, and the Head of State is the Prime Minister (elected).

Canadians are Citizens, not subjects. Ask anyone in Quebec!

There is a bloody silly Governor General, but its a ceremonial role only.

Australia, however, still suffers under this nonsense, I believe.

A quick Google for 'Canadian Head of State' shows you're still suffering under the same nonsense, I'm afraid.

Here's some useful information from your adopted country:

http://www.gg.ca/gg/rr/index_e.asp
 
See there lies the problem, you are only thinking about yourself. There are plently of people who would have easily been misled by the ad.

They all think the internet is the web browser because that is all they know. They are not idiots as some have said, they are just not as knowledgeable as others in a particular area.

Of course I'm thinking of others. I specifically mentioned them. I'm sure they feel misled. My sympathy for them is measured, however, because I know the difference between being misled and feeling misled. It's only the latter case here.
 
So why is it wrong in this case but when Apple shows advertising saying that OS X is the best operating system that is alright? I mean OS X can't run programs or games that are made for PC's. So does that mean OS X isn't actually the best operating system in existence and that any ads saying so should be banned because it can't run the same apps as PC's?

Seems like this is just nitpicking to me when it could be enforced for just about all advertising.

Saying something is the best is a matter of opinion, but saying something does what it doesnt is indeed deceptive.
 
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