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Let me get the trollish Android lot comments out of the way:
"Meh, the iPhone 5S is the same as the 5"

"The XXXXX phone had this feature 3 years ago"

"That's another thing they have copied from Android"

"Overpriced garbage"

"iSheep go baaa!"

"Where's the SD card slot and removable battery?"

"Lol it hasn't got quad core"

"Safari feels sna..." Oh wait, wrong bunch, sorry ;)

You sir, hit the nail on the head
 
That's great news. As it gives Apple approximately four weeks to come up with a better name than iPhone 5C.
 
Curious what else will be unveiled or released at this event.

-iPhone 5C
-iPhone 5S
-new rMBPs
-iOS 7

Then we have an Oct/Nov event with:

-new retina iPad mini
-new iPad
-iPods?
-Mac Pro
-OS X Mavericks

I'd honestly be surprised if you saw rMBP's launched without OS X Mavericks. Really think Apple is going to package those two together as Mavericks is basically the software rewrite necessary to properly eliminate any remaining lag. If they launch the hardware on Mountain Lion there's going to be too many reviews nitpicking any lag they find and turning it into a major flaw.

Suspect the September event will be iPhone, iPod and iOS 7 with the possibility (if the rumors are right about a split launch which, let's face it, isn't exactly guaranteed) of the iPad refresh as well. Then an October event doing rMBP, Mac Pro, Mavericks and the new Mini (especially if it does turn out to be a non-retina version and a relatively minor upgrade).

As for the iPhone 5S there's a bit of me that wonders if Apple are going to go in a slightly different direction and focus on battery life. After all they're basically following their own path on SoC design now and as someone else said the iPhone 5 isn't exactly a slow device. Considering the relatively low resolution compared to the monster full HD panels that are in some of the big Android handsets I wonder what the impact would be of going to a single core Power VR 6 GPU in the 5s... Probably not of course, but it's a fun thing to ponder.
 
I doubt that. It's more likely they planned this date some time ago. Apple doesn't respond to rumours, let alone create media events to react to them.

It's still less than a year since the iPhone 5 launch.

Well, if you ask Apple - I bet they would say Antenna-gate was a rumor . . .
 
Yep. That's what I wanted to hear.

I guess this is a direct response from Apple to the rumor regarding Apple board's concerns with regard to the pace of innovations. Expect big surprises at the event.

Really. Come on now. You really think that they decided within a few days/weeks of the boards concern to WHAM - release a new phone, just like that? This has been in the works for a long time - months - maybe over a year?
 
Yep. That's what I wanted to hear.

I guess this is a direct response from Apple to the rumor regarding Apple board's concerns with regard to the pace of innovations. Expect big surprises at the event.

Your guess is wrong. Look at the calendar and do some math and figure out when the announcement was last year for the iPhone 5.

Has nothing to do with the board.
 
I'd honestly be surprised if you saw rMBP's launched without OS X Mavericks. Really think Apple is going to package those two together as Mavericks is basically the software rewrite necessary to properly eliminate any remaining lag. If they launch the hardware on Mountain Lion there's going to be too many reviews nitpicking any lag they find and turning it into a major flaw.

Suspect the September event will be iPhone, iPod and iOS 7 with the possibility (if the rumors are right about a split launch which, let's face it, isn't exactly guaranteed) of the iPad refresh as well. Then an October event doing rMBP, Mac Pro, Mavericks and the new Mini (especially if it does turn out to be a non-retina version and a relatively minor upgrade).

As for the iPhone 5S there's a bit of me that wonders if Apple are going to go in a slightly different direction and focus on battery life. After all they're basically following their own path on SoC design now and as someone else said the iPhone 5 isn't exactly a slow device. Considering the relatively low resolution compared to the monster full HD panels that are in some of the big Android handsets I wonder what the impact would be of going to a single core Power VR 6 GPU in the 5s... Probably not of course, but it's a fun thing to ponder.

Agreed - switch iPods and rMBP in my original post.
 
For me, I'm skipping the 5S and new iPad.

iOS 7 is what I want mostly for my iPhone 5 and iPad 4.

I got a GS4 a few days ago and just don't see the appeal of a 5S currently.
 
I'm sure the Sept 10 date was planned well ahead. But this 'early' leak could be a controlled one. Usually Apple doesn't like advanced leak of an event date like this because it cut into the sales on current version of the devices as more potential customers will hold on to wait for the new one.

Most folks that care about the latest and greatest went into 'don't buy' mode at the beginning of summer, knowing there was a new phone in the fall.
 
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