SAMSUNG: Hey Apple, do you want millions of screens available quickly with relatively good QCs for your devices? We are manufacturing sizes 5.8" and up due to demand we forced/fabricated here in Asia. Not smaller because we'll get a ROI faster with bigger screens that cost more and have larger revenue margins than what you are currently using. Are you game? APPLE: Ok... we trust your manufacturing capabilities to get millions of screens... er, iPhones, out for the public to consume. And regarding our original idea (iPhone 4/5/SE design) we'll send it to India and see how fast they can keep up production, so that won't be our "flagship" product anymore and our heads won't depend on it. Marketing, come up with a story/campaign flashy enough (emojis, animojis, selfie filters, etc) that will make enough noise that people won't remember Steve's explanation regarding perfect size for one handed phone use. Is it clearer to you? That's the data these companies handle. They don't care what you want. You just fell for their marketing that's made to move products. All companies are like that, so wake up. That's why iPhones are not innovative anymore. They follow asian manufacturing templates.