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People need to put more efforts on work or something else, rather than staring at the phone whole day to stop whining about the battery life. For the average person, who has jobs to do during the day, battery life is enough from morning till bed time. It seems like only teenagers and college students have so much time to drain the battery before they get home.
People who use it abnormally due to the job needs, already know what suits them best like powerbank or iphone xr, 11.
 
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They are substantial user upgrade from 6, 6s, 7 to iPhone 8 a few years ago and that demographic barely exist anymore.
And you surely have data to support your absurd theory, right ?
Because as far as I know people are still buying iPhone 7 from many stores around the world.
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Disappointed with the battery life. I thought with the 3D Touch removal, there would be a slight increase, even if it was just 1/2 hours. The battery life on the 8 is just shocking.
I was expecting a slightly bigger battery too. Disappointing indeed.
 
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Yeah, the only thing keeping me on iOS is my Apple Watch. When my current SE goes I will probably just flip the watch, go android and probably even make money off it.
I just don’t understand this new SE; almost a flagship chip, with a compromise on display and camera. They should have gone the other way and get the A11 or A12 in something like a reused Xs chassis for this price.

to the person claiming iOS batter efficiency: just no. I had a mi a2 lite, a 190 bucks phone with a 4000+ mah Battery. It was dramatically better And even more efficient per mah. I have to recharge this SE daily. Half an hour of Spotify uses up 5-10% battery, sitting on my nightstand overnight is 20-30% used up. I’m already on my second battery in the SE because the original crapped out after just 1.5 years. Meanwhile the Xiaomi that lived in a drawer for close to a year on an empty battery still has the battery capacity to go a full week without recharge.

this SE is falling apart, the battery glue has released so the battery thumps around in there, and the screen is starting to detach from the digitiser, but I’ll use this phone until it disintegrates, and then I’ll see what comes next. I’m not spending 480 euros on a refreshed 2016 phone.
 
In Europe, it's between 479 and 499 euros, in my opinion, it is worthy to put a bit more and get the Xr
It's a nice update, the same kind of update between the 2018 iPad Pro and the 2020, you get more for less, always nice
I couldn’t agree more.
It is just an 8 with an A13 chip Instead of 11.
It’s not even small like the original SE which was the whole point. I want it for small hands in pockets I could’ve had an 8 or 7 ages ago
I can’t see any other specifications that are different.
You’ve got the new Wi-Fi standard which comes with the chip, but that’s it and the chip itself is supposedly 16% faster than the A11.
It’s an absolutely tiny upgrade over the 8 and in Europe it’s certainly not a bargain.
I can still get a brand new 8 for about €100 less than that including a two year guarantee and I’m not convinced it’s worth the extra.
Xr is far superior for a little bit more money.
Some of the €350 Phones now are really good and Android has definitely caught up.
Okay they aren’t quite there yet but surely Apple are looking at the next decade with the competition breathing down their neck and wondering how they are going to survive.
I do think that the cheap phones have caught up with the price point of the SE So I don’t really see what they are hoping to achieve here. Apart from making me actually quite angry with them and not want to buy one.
There will come a point soon where the cheap phones and Android will have actually overtaking Apple OS and then what are they going to do with their high prices?

Additionally, I've compared prices and the 11 works out about 11% dearer in Europe than in the US so allowing for sales tax, that's reasonable.
The SE works out about 34% more expensive.
 
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Apple estimates my daily SoT at 2h. Will the SE2 be capable of getting me from 10am to 10pm without re-charging?

I dont play games and use facebook only in safari.
 
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this! why for god sake giving SE2 A13 and that ugly camera form Xr? only reason to have A13 would be ip11 camera, but no, apple had to somehow **** this one... and again, they are so cheap on ram, 4 gigs would be fine, but nooo, thay had to put just 3 gigs, to differentiate... this is killing me
and killing plus model is a shame, was hoping for SE2 plus as my only chance to get modern lcd full hd iphone, now i am ****ed, as pwm sensitive person, i can get low res iphones and not even plus... or buy myself 3 years old ip 8 plus till it is available, awesome
 
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this! why for god sake giving SE2 A13 and that ugly camera form Xr? only reason to have A13 would be ip11 camera, but no, apple had to somehow **** this one... and again, they are so cheap on ram, 4 gigs would be fine, but nooo, thay had to put just 3 gigs, to differentiate... this is killing me
and killing plus model is a shame, was hoping for SE2 plus as my only chance to get modern lcd full hd iphone, now i am ****ed, as pwm sensitive person, i can get low res iphones and not even plus... or buy myself 3 years old ip 8 plus till it is available, awesome
SE Plus rumored to be coming later.
 
They are substantial user upgrade from 6, 6s, 7 to iPhone 8 a few years ago and that demographic barely exist anymore.
You should call Apple and suggest they hire you instead of Tim Cook.

There are plenty of 6, 6s and 7 phones around. There are some who can't live without the latest and greatest, but many people buy a phone and use it until it stops working.
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As usual, I'm embarrassed to buy a computer from a company that won't tell me how much RAM is in it.
When someone asked a Rolls Royce dealer how many horse powers the car had... The answer was "Enough".
 
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I'd disagree. This is just Apple throwing a phone out there that costs them absolutely zero to make to see how many people will buy it because they've slapped a new name on it. "Instead of calling it the iPhone 8 like we've been doing let's call it the iPhone SE and treat it like a spectacular new phone." That's all this is, a cheap cash grab. I love Apple products but I'm not blind to the fact that they are really trying to squeeze people here with a really garbage update to a phone that was already very dated.
Know what's an even bigger cash grab? Continuing to sell the going on 3-year old iPhone 8 for $449 ($50 more than the 2020 iPhone SE).

Before the new SE, there were two upgrade options for me (coming from iPhone 7).

  1. 4.7" iPhone 8 256GB, A11, 2GB RAM at $600-700. Capacity was discontinued and some carriers were selling it at the previous higher MSRP. I want a fresh battery so buying used phones is not an option. I would've bought it as Apple Certified Refurb but they had none in stock. I only saw the X and very rarely the 8 Plus on the refurb store.
  2. 5.8" iPhone 11 Pro 256GB, A11, 4GB RAM at $1150. Even the 11 Pro is bigger than I'd like but size would've been tolerable at least. The 6.1" XR and 11 are just too big.
The 2020 iPhone SE is, for Apple, a budget model. While better battery and same primary camera as iPhone 11 would've been nice, I'm fairly content with the improvements it got given the price point. At the very least, the new iPhone SE is better than the iPhone 8 Apple used to sell in this range (at a higher price point).

Android is not an option for us as that doesn't sync nicely with iPads.
 
I'd disagree. This is just Apple throwing a phone out there that costs them absolutely zero to make to see how many people will buy it because they've slapped a new name on it. "Instead of calling it the iPhone 8 like we've been doing let's call it the iPhone SE and treat it like a spectacular new phone." That's all this is, a cheap cash grab. I love Apple products but I'm not blind to the fact that they are really trying to squeeze people here with a really garbage update to a phone that was already very dated.
Phone does not cause "absolutely zero" to make. Given a margin of about 35% the phone costs in the neighborhood of $260 to make.

People will buy this phone because it's a great value with the right compromises in technology, for those interested in a phone where the price point is lower than the flagships.

Apple is not squeezing anybody and nobody is forcing anybody to buy this phone. Let the market economics dictate the sales of the phone...not some MR poster.
 
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Phone does not cause "absolutely zero" to make. Given a margin of about 35% the phone costs in the neighborhood of $260 to make.

People will buy this phone because it's a great value with the right compromises in technology, for those interested in a phone where the price point is lower than the flagships.

Apple is not squeezing anybody and nobody is forcing anybody to buy this phone. Let the market economics dictate the sales of the phone...not some MR poster.

I’m sure people will buy it. I’m just giving my opinion on it. Also please show me your evidence of a 35% margin. Thanks!
 
Lol that’s for their entire line of business, not just one product. You have no idea what the margin is on the iPhone SE, but it’s more than 35%.
That's correct it's for the entire business. But since I don't know what the margin is on the iphone SE, you don't know if it's more than 35% either. At least I provided some evidence and didn't shoot from the hip.
 
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Lol that’s for their entire line of business, not just one product. You have no idea what the margin is on the iPhone SE, but it’s more than 35%.
Given the low price, the iPhone SE line is likely to have lower margins compared to the rest of the iPhone line up.
In addition to its gross margin, Apple also reports various profit margins that help to add more context to the company’s financial health. The company’s service sector has a profit margin of nearly 60 percent, while its iPhone products make a profit of over 35 percent.
 
That's correct it's for the entire business. But since I don't know what the margin is on the iphone SE, you don't know if it's more than 35% either. At least I provided some evidence and didn't shoot from the hip.

You think the margin on a product that is entirely made of already existing parts is only 35%? Surely you can’t be that naive. Simple supply chain metrics push the cost to build this phone extremely low.
 
You think the margin on a product that is entirely made of already existing parts is only 35%? Surely you can’t be that naive. Simple supply chain metrics push the cost to build this phone extremely low.
I'm not freebasing here. At least I have an approximation, since your original post was hyperbolic anyway and now your debating on a nuance. So what is your approximation on a margin with some evidence to back it up?
 
I'm not freebasing here. At least I have an approximation, since your original post was hyperbolic anyway and now your debating on a nuance. So what is your approximation on a margin with some evidence to back it up?

No one has that data for any one product of Apple’s. But I would guess the margin is closer to 70% based on using all existing parts so that the costs to manufacture them have been driven quite a bit down over time.

That’s why Apple is using an existing design and existing components for the SE. The cost to manufacture it is much lower which enables them to lower the price while still making a very healthy profit on the sale of it.
 
No one has that data for any one product of Apple’s. But I would guess the margin is closer to 70% based on using all existing parts so that the costs to manufacture them have been driven quite a bit down over time.

That’s why Apple is using an existing design and existing components for the SE. The cost to manufacture it is much lower which enables them to lower the price while still making a very healthy profit on the sale of it.
BOM cost is only part of cost of goods. Across all hardware, gross margin is about 32%. So cogs is 68%, components might average half that, who knows.

That means even if suppliers gave Apple the parts for free, there’s still maybe $135 in other costs.

re: BOM cost, A13 alone is estimated at $60+, Foxconn assembly maybe $15. Camera, display, battery $25 easy. BOM cost has got to be at least $125-150.

And you’re right at hardware average.
 
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