Well took 7 posts for this to come up.
I’ll never understand how making a users experience garbage every year or 2 actually helps you retain said customer.
But hey, maybe it’s just me.
I don't know if planned obsolescence is really happening but I'll explain why it would work. People expect old devices to slow down. For decades, we've been conditioned to this. You go out and buy a new PC, enjoy it for a few years, it slows down and falls behind the times and you go out and get another one. So if Apple were truly doing it, no one would question it. They'd just think their phone is old and upgrade.