Apple hasnt specified if they have developed a way to minimize burn in have they? Almost forgot about the burn in myself hahaCan't wait to see the horrible burn-in from demo units that are on full blast 24x7.
Will be quite the marketing tool... ..
I'm sure the stores will rotate them out every few days in an effort to snow in customers, making them not realize OLED burn-in is a very real thing. Especially on a $1k+ telephone they will keep for like 4 years..